Between 2 Brands Podcast

Between 2 Brands Podcast

By brandivateBusiness
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Between 2 Brands Podcast episodes

  • Ep. 159 - Striking Actors ask Creators Not to Digitally Cross the Picket Line
    It’s Friday and time for ep. 159 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss whether there is a need for a summer industry trade show, SAG-AFTRA asking creators to not cross the picket lines, staffing realignment at PPAI, whether body art is good for business, share their top three/bottom three virtual meeting platforms, and so much more!
    A HUGE thanks to our friends at Seven Sourcing for sponsoring this fine broadcast. Russ Mogell and his team work with distributors to demystify the custom merchandise importing puzzle. When you’re ready to stop selling off the shelf and start selling off the wall merchandise solutions that get a “wow” moment, email them at [email protected].
    30 min
  • Ep. 158 - The Genius Branding of Amazon Prime Day
    It’s Friday and most assuredly time for ep. 158 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the branding phenomenon that is Amazon Prime Day, chat about the game-changing events from Promocations and what’s in store for the future, ponder whether advertising in a video game makes sense, debate the efficacy of a company mission statement, and so much more!
    A GIANT expression of gratitude to our friends at Evans for sponsoring this award-winning broadcast. They are honored to have been nominated for a PPAI Supplier Star Award and would love your vote. You can cast your ballot for them by visiting ppai.org/supplierstar. Plus, if you’re going to be in Chicago for the ASI Show, stop by booth 200 and they will show you how working with Evans will make your life easier!
    29 min
  • Ep. 157 - Will Dov Charney Save the Yeezy Brand?
    It’s Friday and time for ep. 157 of the Promo UPFront #podcast! Today hosts Bill Petrie and Kirby Hasseman talk about Kanye West and Dov Charney teaming up to save the Yeezy brand, debate whether Threads will finally kill Twitter, the efficacy of the flying car that was recently approved by the FAA, ponder whether renting clothes when traveling will help the environment, laugh at the proposed “enhanced” games, and so much more!
    A HUGE thanks to our friends at Kanata Group for sponsoring this fine broadcast. When you’re looking for the best towel value in the industry, look no further than our friends at Kanata Towel. If you’re going to be at ASI Chicago, visit them at booth 331. If you’re not, head over to kanatatowel.com to see their amazing line of towels!
    29 min
  • Ep. 156 - Takeaways from PPAI 100 List
    It’s Friday and time for a piping hot episode of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! For episode 156, the List Lieutenants take a deep dive into the inaugural PPAI 100 list and share their takeaways, debate the relative merits of a new hot dog condiment from Pepsi, share preparations for the first PromoQue, ponder whether habitual napping stimulates brain activity, and so much more!
    A HUGE thanks to our friends at Logo Mats for sponsoring this fine broadcast! To celebrate America’s 247th birthday, they are offering 10% off your ENTIRE mat order for the month of July. Simply email your order to [email protected] and mention “Promo UPFront!” It’s really just that simple!
    33 min
  • Ep. 155 - Lessons from Bud Light Losing Their #1 Domestic Beer Sales Designation
    It’s Friday morning, which means it’s time to drop ep. 155 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! Today the Field Marshalls of Fair Labor discuss the business lessons gleaned from Bud Light losing their “top dog” designation in domestic beer sales, share thoughts on what to think about the potential Teamsters strike at UPS, tips on handling clients when a supplier suddenly closes, and the relative merits of faking one’s own death to get attention.
    A HUGE thanks to PXP Solutions for sponsoring this fine podcast. They have HUGE decorating capacity and wildly creative ways to exceed your expectations. Learn more by calling the owner, Bruce Jolesch, at 214.380.1883 or emailing him at [email protected].
    32 min
  • Ep. 154 - Is the NFT Dead as a Promotional Product
    Ka-BOOM! Time for Ep. 154 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Emperors of Embroidery talk about the possible death of the NFT as a promotional product, discuss how the long-distance commute has been redefined, discuss the retail brands arms race among suppliers, share ideas how to maximize marketing budget, Kirby teases a topic for next week, and much more!
    A HUGE thanks to our friends at Evans for sponsoring this fine broadcast. As a company solely focused on making the lives of distributor partners easier, Evans does things the right way. Visit them at evans-mfg.com today!
    33 min
  • Ep. 153 - Raising Money with Branded Merch
    Bang! Pow! Wow! It’s time for a fiery ep. 153 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair talks about the importance of PPAI Legislative Education and Action Day (L.E.A.D.), dive deep into how branded merchandise can be used for good, discuss whether the giving a company a rating on the 5-star system means anything, Bill goes on a rant about the evolution of the “tip economy,” and so much more!
    A BIG thanks to our friends at Shepenco for sponsoring this award-winning podcast! With over 90 years in business, you know the folks at Shepenco do things right. Visit the newly redesigned Shepenco.com to experience a company that always does it the right way.
    29 min
  • Ep. 152 - The Branding Disaster That Is MAX(Formerly HBO MAX)
    It’s Friday and time for ep. 152 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week, the Doctors of Decoration talk about the branding nightmare that is MAX (previously HBO MAX), discuss the class-action lawsuit against Delta Airlines for “greenwashing,” applaud the recipients of PPAI 2023 Women of Achievement and share some awards they would like to see, marvel at the salaries for team mascots, and much more!
    A HUGE thanks to our friends at Logo Mats for sponsoring this fine broadcast! For the month of June, they are offering distributors 5% off your total mat order if you mention the Promo UPFront Podcast! Don’t hesitate and get those orders in today!
    32 min
  • Episode 151 - ASI Investigates Supplier Found Using Banned Cotton
    It’s Friday and time for ep. 151 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo talk about the ASI investigative report on a large apparel supplier’s response to using banned fabric and the concerns of importing, Adobe’s entry into the emerging power of AI, how the space you work in influences creativity, the return of a “Party in the Back” game, and so much more!
    A huge thanks to our friends at PXP Solutions for sponsoring this fine broadcast! If you’re looking for fantastic apparel decorating, email Bruce Jolesch at [email protected] or call him at 214.380.1883!
    31 min
  • Episode 150 - The Branding Battle over "Taco Tuesday"
    It’s Friday and time for ep. 150 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this sesquicentennial broadcast, the courage boys talk about Tesla beginning to advertise, the battle over who owns “Taco Tuesday,” disagree over the relative merits of the upcoming PPAI 100 list, struggle to understand the point behind Apple’s digital version of your own voice, and so much more!
    A BIG thanks to Seven Sourcing for sponsoring this fine #podcast. With decades of experience, the team at Seven Sourcing will work with you to demystify direct custom sourcing and ensure you get those “wow” and “aha” moments from your clients. Drop them a line at [email protected] today!
    30 min

About Between 2 Brands Podcast

From the publisher's feed

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding,…