Between 2 Brands Podcast

Between 2 Brands Podcast

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Between 2 Brands Podcast episodes

  • Promo UPFront Podcast - Ep. 139
    It’s time for episode 139 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Vice Admirals of Vacation talk about how Snugz USA responded to challenges arising out of their acquisition of Sweda, engage in a robust discussion on doctors charging patients for emails (and how it relates to our over connectedness as a society), debate the value of advertising on MLB uniforms, and so much more!
    HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast! Visit them at the newly redesigned Shepenco.com to see all of their amazing, eco-friendly products!
    27 min
  • Promo UPFront Podcast - Ep. 138
    It’s Friday and most certainly time for the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the warlocks of the website talk about Twitter stiffing a promo company to the tune of $400k and how to handle when clients stop paying, debate the merits of the new “Meta Verified” program and what it means for social media, Bill lists six things he hates about your website and shares what you can do to fix them, ponder if Netflix’s “Full Swing” will do for golf what “Drive to Survive” did for Formula 1, and so much more!
    HUGE thanks to our friends at PXP Solutions for sponsoring this fine broadcast. The owner and President of PXP Solutions, Bruce Jolesch, would love the privilege of working with you and the clients you serve. To learn more, call him directly at 214.380.1883 or email him at [email protected].
    33 min
  • Promo UPFront Podcast - Ep. 137
    You’re darn tootin’ it’s Friday which means it’s time for Ep. 137 of the Promo UPFront #podcast with Bill Petrie and Kirby Hasseman! This week the Barons of Big Game Advertising talk about the good, the bad, and the WTF of Super Bowl LVII commercials, Bill opens up about the final weeks of preparation for the inaugural PromoCruise, share some of the amazing and important work the Promotional Products Education Foundation (PPEF) is doing, share some thoughts on the passing of branded merchandise legend Steve Friedman, and so much more!
    A HUGE thanks to our sponsor in PromoPulse! If you’re a distributor and looking to amp up your sales in 2023, head over to promopulse.io/amp for a turnkey marketing solution that will yield immediate results!
    37 min
  • Promo UPFront Podcast - Ep. 136
    It’s Friday and time for episode 136 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Corporate Sponsorships talk about Bill’s induction into the Promotional Products Association of the Mid-South Hall of Fame, the change in commercials for the “Big Game” (and share what they would do with $6.5M for marketing), dissect the forecasted 2023 digital marketing trends from Forbes, share an amazing shift in communications called branded caller ID, and so much more!
    A HUGE thanks to our friends at Evans, now part of the HPG family of brands. When you’re ready to make your life easier as a distributor, head over to evans-mfg.com!
    34 min
  • Promo UPFront Podcast - Ep. 135
    It’s Friday and time for episode 135 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Deacons of Decoration muse on Vistaprint’s new reseller program and how it may (or may not) threaten the traditional distributor model, have a robust discussion regarding leadership fatigue and Mike Michalowicz’s way to combat it, consider the merit of McDonald’s going tipsy to target late night customers in New Zealand, ponder whether free WiFi is an incentive to change airline loyalty, and so much more!
    A huge thanks to our friends at Shepenco who are doing more than simply talking about sustainability, they are doing something about it. Head over to the newly redesigned Shepenco.com to learn more!
    31 min
  • Promo UPFront Podcast - Ep. 134
    It’s Friday and time for a white-hot episode of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Captains of Confections discuss M&M’s shelving their “spokescandies” because of internet backlash, ponder whether large distributors announcing their sales volumes matter, dive into how “finding the who” is critical to sales growth, check in on the progress of goals, share some VERY hot takes on a post on the Promotional Products Professionals Facebook page where someone is unhappy with SAGE adding diversity filters to supplier searches, and so much more!
    A HUGE thanks to our friends at PXP Solutions for sponsoring this broadcast. As a decorator that is fervently committed to the success of their distributor partners, they would love the privilege of working with you. Contact the owner, Bruce Jolesch, at 214.380.1883 or [email protected] today!
    36 min
  • Promo UPFront Podcast - Ep. 133
    It’s Friday and time for Ep. 133 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the Field Marshalls of the follow up talk about their takeaways from recent tradeshows, share tips on how to best follow up after a huge event, ponder the impact of ChatGPT on content creation, muse on the proposed ban on any alcohol-related branded merchandise in Scotland, and so much more!
    A HUGE thanks to our friends at Hirsch for sponsoring this fine broadcast! If you’re at ASI Fort Worth next week, visit them at booth #724. If not, visit them at hirschpromo.com to see all of their amazing retail brands and how you can leverage them to grow your business!
    30 min
  • Promo UPFront Podcast - Ep. 132
    It’s Friday and time for Ep. 132 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the power pair of promo recording LIVE at the Evans booth at PPAI Expo and discussed the acquisition of Evans by HPG with company President Alan Vaught, pondered whether the Federal Trade Commission should ban non-compete agreements, mused on the value of getting an MBA, and shared their thoughts on Las Vegas and PPAI Expo 2023!
    Platinum-level content wouldn’t be available to you without the great support of our friends at Evans who always strive to make the lives of their distributor partners easier. Visit them at evans-mfg.com today!
    23 min
  • Promo UPFront Podcast - Ep. 131
    It’s Friday and time for episode 131 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the Dukes of Decorating talk about getting ready for PPAI Expo in Las Vegas, share REAL tips to make the most out of the experience, discuss whether to hire a virtual or in-person employee, share their personal words for 2023, and so much more!
    A HUGE thanks to our friends at Shepenco for sponsoring this fine broadcast. If you’re in Las Vegas next week, visit them at booth #5405 and help them celebrate 90 years in business!
    27 min
  • Promo UPFront Podcast - Ep. 130
    It’s the last Friday of the year and time for episode 130 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the purveyors of promo talk about how they would run the marketing department at Southwest airlines after their difficult week, give their thoughts on ASI’s Product of the Year, ponder if we are at the beginning of a return to supply chain normalcy, share the top three worst brand fails of 2022, and so much more!
    A huge thanks to our friends at PXP Solutions for sponsoring this fine broadcast. When you want to effectively communicate through creatively decorated apparel, call Bruce Jolesch at 214.380.1883 or email him at [email protected].
    38 min

About Between 2 Brands Podcast

From the publisher's feed

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding,…