In this episode of How I Did It - a series exploring the influence and leadership strategies behind real change - I talk to Shanya Suppasiritad, Founder and CEO of Revibe, about her journey building a re-commerce platform for fashion brands. From scrappy experiments to creating her own case studies, navigating ghosting from potential partners, and realising that Revibe was never just a website plug-in but a tool for reshaping business models - Shanya’s story is one of persistence, creativity, and influence in action.

Shanya shares candid insights on:

• Why sometimes you need to build the proof yourself

• How to pitch beyond sustainability by speaking to KPIs that different teams care about

• The power of internal champions who carry ideas forward when priorities shift

• Why real relationships can unlock doors that formal meetings can’t

• How influence is an ongoing practice of learning and adapting

  
  

We don’t just talk about Revibe - we talk about the work behind the work: the leadership lessons and influence strategies that helped Shanya push re-commerce forward in an industry that wasn’t always ready for change.

📩 Prefer to read? You can find the written How I Did It  feature with key lessons and episode highlights here:

Read the feature

Connect with Between Seasons

• Newsletter, insights & trends: ⁠visit our editorial hub⁠
• More about Butter Field: ⁠visit our website⁠

🎧 If this conversation resonates, please subscribe to the show, share it with a colleague and leave a review - it helps more change-makers find these stories.

In this episode of How I Did It - a series exploring the influence and leadership strategies behind real change - I talk to Rick Lambell, CEO of Beyond Sustainable Retail Group and former Head of Sustainable Development at Kmart Australia, about his nearly decade-long journey leading a Living Wage strategy at Kmart. From managing expectations to building collaboration and staying consistent, Rick’s story reveals leadership strategies that carry the weight of long-term systems-change.

Rick shares candid insights on:

• Why collaboration is non-negotiable - inside companies and across industries

• How to manage expectations when timelines are long and topics are technical

• The importance of consistency and belief in long-term change
• How to sustain momentum with milestones and mindsets, even when the finish line feels far away

We don’t just talk about the Living Wage work - we talk about the work behind the work: the influence strategies, leadership lessons and mindset that kept this initiative alive when the path was unclear and the pressure was high.

Note - This conversation was recorded spontaneously, so the sound is a little raw - but that feels fitting for a series about the work behind the work.

📩 Prefer to read? You can find the written How I Did It  feature with the key lessons and episode highlights here:

Read the feature

Connect with Between Seasons

• Newsletter, insights & trends: visit our editorial hub

• More about Butter Field: visit our website

  
  

🎧 If this conversation resonates, please follow the show, share it with a colleague and leave a review - it helps more change-makers find these stories.

A short hello. I’m sharing why I created Between Seasons  - a space to explore the quiet work of change. We often see the polished campaign, the strategy or the report, but not the persistence, influence and trust-building it takes to make transformation happen.

Here, you’ll find a mix of candid conversations with leaders and my own reflections - always focused on what it really takes to embed sustainability into business, culture and leadership.

My hope is that these stories give you both inspiration and practical strategies to help you keep going with the long game of meaningful change.