If there has been any constant down the aisles of supermarkets and on the racks at clothing stores, it’s inflation. While inflation has started to cool down, the reality is that prices for stuff continue to be high – and that remains a top of mind problem for consumers and consumer companies. Some retailers have fared well against this backdrop, namely a discounter such as Walmart. Others like Macy’s and Best Buy have struggled as households cut back on non-essential items. And while many feign to meme stock frenzy, what’s the actual best investments in retail? Yahoo Finance Executive Editor Brian Sozzi talks with always entertaining investor, retail expert, author and partner at Wall Street Beats Jeff Macke.

Yahoo Finance's Opening Bid, brings you a high-octane take on the freshest analyst calls, wildest stock moves and shrewdest commentary in the business world. Executive Editor Brian Sozzi puts Wall Street's finest through their paces in this essential conversation for every investor - before the stock market opens.

Find this episode's transcripts and more episodes of Opening Bid at http://finance.yahoo.com/videos/series/opening-bid/.

Thoughts? Questions? Fan mail? Email us at [email protected].

00:00-Jeff Macke joins Opening Bid

02:20-Jeff Macke early origins: 'I grew up in Targets'

08:40-The impact of shrinkflation and shoplifting on retail

12:00-GameStop: the 'dump truck' company

18:00-Starbucks analysis

22:00-Tips for young investors

Yahoo Finance's Opening Bid is hosted by Brian Sozzi, and produced by Alexander Frangeskides and Rachael Lewis-Krisky.

Jeff Macke is an investor and market commentator, with years at CNBC and Yahoo Finance alike.

Learn more about your ad choices. Visit megaphone.fm/adchoices