Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent business, from product design and marketing to the ideas, mistakes and conversations in between.

Not every marketing or product idea is a winner. Sometimes the campaign doesn't land. Sometimes the timing is completely wrong. Sometimes you look back at something you were convinced was brilliant and wonder what on earth you were thinking or why it did not work. Or sometimes you look at what others have done and work out what did — and didn't — work.

This episode is sponsored by the person who got the blame... usually Greg.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials

[email protected]

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode, we address Greg’s lack of hindsight when it comes to skincare, before looking back on more than 11 years of building Marloe Watch Company — from getting a business off the ground by simply “making it exist”, to the tactics used to grow, lessons learned, the importance of trademarks, and the trials that come with being the small fish in a big pond.

What worked? What didn’t? And what do Oliver and Gordon know now that they wish they’d known when they started?

This episode is sponsored by aloe vera after sun gel.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials

[email protected]

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode, Greg somehow turns a conversation about James Bond into a discussion on product categories, customer perception, and how businesses balance originality with commercial reality.

This episode is sponsored by bargains found at a car boot sale.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials

[email protected]

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode, we take a step back and think about the day after the day before at events. The value of attending shows, the panic of the journey getting there, what happens once the doors close, and the different things each of us takes away from the experience.

This episode is sponsored by neck-mounted fans.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials

[email protected]

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

Alison takes Olly’s spot this week to talk about bringing watch assembly and servicing in-house at Marloe, how she found herself in the world of watchmaking, and what it actually takes to get into this increasingly in-demand profession. Also featuring details of a surprisingly good lunch.

This episode is sponsored by after-credit cameos.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials or email us [email protected]

BHI Watch Taster — A fantastic intro into the world of watchmaking and dabbling with a movement.

https://bhi.co.uk/courses/on-site-courses

British School of Watchmaking — 1 and 2 year options

https://www.britishschoolofwatchmaking.co.uk/courses

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode, Greg spots something unusual on Gordon’s shelf, the conversation turns to investment in a small business, and Olly walks us through the value of understanding the end of the financial year.

This episode is sponsored by the “=SUM(A1:A80)” formula in Excel.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials or email us [email protected]

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.

In this episode (recorded 08/04/26), Greg interrupts Gordon’s holiday to talk about Olly’s holiday, how distance can impact quality and output, the fascination with space and distance, and why simple conversations rarely stay simple for very long.

This episode is sponsored by the concept of buzz cuts.

Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.

@MarloeWatchCo on socials

[email protected]

Welcome to our new podcast, Between the Lugs, where we discuss the ins and outs, the trials and tribulations, the ups and downs, the roundabouts of how to run a watch business.

In this episode, Greg spends most of the time thinking about Vin Diesel, Oliver drinks whisky, and Gordon has a hard time keeping up with the Oliver mentioned Sweden/France/Living Abroad/Can Speak any Language/Man of the World Klaxon.

This episode is sponsored, obviously, by Vin Diesel*.

*It's not, please don't sue us.

Welcome to our new podcast, Between the Lugs, where we discuss the ins and outs, the trials and tribulations, the ups and downs, the roundabouts of how to run a watch business.

For the inaugural episode, join our host Greg chatting with Oliver and Gordon - co-founders of Marloe Watch Company - about the rise of the Haggis Works, Pinky and the direction of the company as we enter, what we believe to be, our most exciting phase since launching in 2015.

This episode is sponsored by Marmalade.

Join Greg, Oliver and Gordon as they talk through the realities of building and running Marloe Watch Company - from product ideas and design to marketing, launch, and the everyday decisions that come with growing a British business.

Each episode starts with a simple idea or observation and quickly grows into something bigger. From product decisions and creative direction to industry trends and customer behaviour, nothing is off‑limits.

Some conversations stay focused. Others don’t. That’s part of it.

Whether you’re into watches, small business, marketing, design, or just enjoy hearing ideas take shape in real time, Between the Lugs offers a candid look inside a company working things out as it goes.