Whether you're ready for it or not being prepared to adjust your business strategy during a recession is always a good idea. The Swans go over ideas to help you stay on top of mind with your customer and where to focus your marketing and advertising budget during hard times. There will always be cuts in down times so where do we recommend cutting first? Take a listen and find out. Send in topics you'd like us to cover by emailing [email protected] or be our guest on the show!

Do headlines matter in SEO? We like'em and we use them but how much value do they bring your digital content? Take a listen and find out what these 2 swans think.

In this episode, we dive into the world of Search Engine Optimization (SEO). We explore some of the basic fundamentals that you can implement today and more importantly, why SEO should be important to your organization. Want to improve your online visibility? Hit play and hear what you should be doing to bring more attention to your business. 

Welcome to our podcast, Between Two Swans. This week we discuss a little bit about ourselves and how we got into marketing, why this podcast was created and how we would like to use our experience to help Non-profits in their marketing efforts.