Between2Bs

Between2Bs

By B2SMB InstituteBusiness
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Between2Bs episodes

  • Co-Founder of Housecall Pro on the Importance of SMB Community

    HouseCall Pro's co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench, used an average of 7.25 hours daily by 100K+ users. His pragmatic “Community-led Growth” playbook drives success via deep user connections, multiplying the power of solo-preneurs into a vibrant growth-driving customer base. He’s one of our keynote Speakers at our Sonoma Leaders’ Forum - Join us on this latest episode of the Between2Bs podcast.

    52 min
  • First Principles of Partnership: Expert Bernhard Friedrichs

    What’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for anyone working in partnerships. LISTEN NOW!

    - LinkedIn: https://www.linkedin.com/in/bfriedrichs/

    - Knowledge Hub: https://pro.partnerstandard.com/

    - Newsletter: https://news.partnerstandard.com/

    - Publication: https://firstprincipleled.com/

    - Partnership Architecture Screening: https://partnerstandard.com/partnership-architecture-screening/

    45 min
  • WSJ Best Selling Author Sangram Vajre

    Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre

    Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.

    Always a fun ride, expect to be enlightened, engaged and entertained!

    54 min
  • "Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360

    “Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360

    Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create meaningful connections based on real-time data rather than random networking.

    38 min
  • Selling SMB Tech Since 1997: Chris Shank

    Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast

    Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.

    40 min
  • Two Builders Talk Building AI2SMB

    Between2Bs Podcast: Two Builders TalkBuilding AI2SMB

    Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.

    52 min
  • WSJ Best Selling Author Sangram Vajre

    Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre

    Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, "Move." Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today's rapidly changing $2.5T B2SMB marketplace.

    Always a fun ride, expect to be enlightened, engaged and entertained!

    54 min
  • 10 Predictions For Transforming Customer Experience In 2025
    InfoBip CBO Ivan Ostojic shares his 10 predictions for Next-Gen Customer Experience, from foundational data infrastructure to Agentic AI to Conversational Analytics and Rich Messaging. Based on his recent Forbes Business Council column (and experience running a Global leader in omnichannel engagement), Ivan explores how business-customer interactions are about to be reshaped.
    49 min
  • Forbes Advisor’s Managing Editor of SMB
    Forbes Advisor Small Business editor Bryce Colburn talks AI's impact on SMBs, emphasizing its role as a competitive equalizer against the Big Guys. He highlights AI's evolution from buzzword to practical tool, its potential for real personalization, and how it can enhance creativity as a "tireless teacher" that helps entrepreneurs explore and develop ideas.
    39 min
  • NewBie-2SMBs: Member Marketplace and SMB.co
    This week’s Between2Bs podcast features Cherie Edelson of Member Marketplace, whose building commerce hubs for small business groups, like ShopIowa.com, and Joe Brown of SMB.co, building a "Zillow for Small Business", connecting SMBs looking to sell their business, and verified Buyers. Join us for insights into their innovative marketplace solutions!
    56 min

About Between2Bs

From the publisher's feed

Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.