HouseCall Pro's co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench, used an average of 7.25 hours daily by 100K+ users. His pragmatic “Community-led Growth” playbook drives success via deep user connections, multiplying the power of solo-preneurs into a vibrant growth-driving customer base. He’s one of our keynote Speakers at our Sonoma Leaders’ Forum - Join us on this latest episode of the Between2Bs podcast.

What’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for anyone working in partnerships. LISTEN NOW!

- LinkedIn: https://www.linkedin.com/in/bfriedrichs/

- Knowledge Hub: https://pro.partnerstandard.com/

- Newsletter: https://news.partnerstandard.com/

- Publication: https://firstprincipleled.com/

- Partnership Architecture Screening: https://partnerstandard.com/partnership-architecture-screening/

Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre

Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.

Always a fun ride, expect to be enlightened, engaged and entertained!

“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360

Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create meaningful connections based on real-time data rather than random networking.

Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast

Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.

Between2Bs Podcast: Two Builders TalkBuilding AI2SMB

Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.

Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre

Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, "Move." Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today's rapidly changing $2.5T B2SMB marketplace.

Always a fun ride, expect to be enlightened, engaged and entertained!