Between2Bs

We’re talking with Augment.ai's co-Founder Jordan Ritter about The New Sell Of AI - The New Sell With AI. Learn how B2SMB sales pros can leverage AI tools for hyper-personalized outreach and dialogue, transforming how they sell to their SMB customers. An essential listen for anyone interested in the intersection of AI and modern sales. Listen now!

Best2SMB SPECIAL EDITION: Year in Review, Year to Pursue

2023 Best2SMB Hall of Fame Inductee, Constant Contact, is ubiquitous in its e-mail offering to SMBs, but they’re not resting.

We talk to Sarah Jordan, the company’s Chief Marketing Officer, about the role that AI now plays in their current and future product.

Citing customer surveys and feedback, Sarah talks what’s working - and what’s not - while sharing a playbook for go-to-market strategies and tactics selling the value of AI.

Her bullish message: 88% of her SMB Customers are now using AI for marketing leverage in 1+ areas, with 91% finding success with AI-features and capabilities.

Are you selling AI-enhanced features to Small Business? This episode is a must-listen!

Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, newly appointed CGSO for the Institute, as they focus on “The New Sell” to SMBs.

As we learned at the recent Leaders’ Forum in Sonoma, AI-based features are proliferating in the products and services sold to SMBs. But are those features being sold effectively?

Citing recent research that highlights the “productivity gap” between large and small enterprises, Dave & Magic talk about the lag SMBs have suffered from when major new technology opportunities - like AI - arrive.

A reprise from August, tune in to hear how B2SMB Sellers can turn their SMB Customers into Productivity Superheroes with AI.

With an SMB following of 3Mil+, Melinda Emerson is an Influencer's Influencer.

Her message (and best-selling book) is "Be Your Own Boss," and she is especially impactful with women entrepreneurs.

She's also worked with a number of Fortune 500 Enterprises who sell at scale to Small Business, assisting in successful marketing, selling and growth initiatives.

She gives a primer on how - and why - you should be working with SMB Influencers.

This Playbook is essential listening for reaching and engaging SMBs where they are!

It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers!

Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event.

There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a special emphasis on Selling Productivity.

Simply put: how do we help SMBs do more with more, especially the \"more\" of our expanding AI-enhanced offerings.

Releasing today:

Episode 3 - Best2SMB SPECIAL EDITION

Conference Keynotes Aviv Goren, CEO of Roojoom and Jared Turner, CTO of Boostability talk about the development of AI within their offerings: how they’ve done the hard work of thinking SMB Customer first, not technology glamor first. They open their Playbooks for all to study.

It’s only been 1 week since our Best2SMB Conference in Chicago, and it’s time to get in the middle of it with Best2SMB Award Winners, Nominees and Keynote Speakers!

Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, B2SMBI CGSO, as they interview the stars of our Fall event.

There was more than just a celebration of our 2024 Best2SMB Winners in Chicago: our jam-packed agenda focused on Small Business Customers, and what it takes to win their business. We continued the theme of our recent Leaders’ Forum in Sonoma, “The New Sell” to SMBs, but with a special emphasis on Selling Productivity.

Simply put: how do we help SMBs do more with more, especially the "more" of our expanding AI-enhanced offerings.

Releasing today:

Episode 1 - Best2SMB SPECIAL EDITION

Exec of the Year winner Eric Groves, talks history, growth, roads taken and people met along the way to building Alignable’s 9.5 Million (!) SMB Member base.

The Vision Show, featuring visionary Leaders - and Leaders’ Forum opening keynotes - Maciek Szczesnak, former global head of SMB for Hewlett Packard Enterprise, and Carlos, global lead for SMB at Accenture.

Innovation Powercast #3, featuring B2SMBI leaders building breakthroughs - Dave Raggio, intrapreneur-Founder of Intuit’s SMB MediaLabs, and Sarah Jordan, newly appointed CMO of Constant Contact.

Voice of the Customer, featuring Dan Gliatta of Cargo Agency and Chuck Casto of Alignable, we’ll preview the live Small Business Owner Panel with Local Sonoma Entrepreneur, Cherri Pedrioli at the Leaders’ Forum, and discuss what we’re hearing from the Alignable Small Business network.