ViacomCBS will launch its new streaming service Paramount+, this week on August 11. The platform will replace the existing 10 All Access, and represents a more serious attempt to compete with global and local entertainment streaming services than its predecessor.

The company is led at a local level by chief content officer and executive vice president Beverley McGarvey, and chief operating and commercial officer and executive vice president. Jarrod Villani, who join a special episode of the Mumbrellacast this week.

ViacomCBS has already promised a “guaranteed pipeline” of content from overseas, and there have already been local originals announced, and in October, Paramount+ subscribers will get to watch all matches of the A-League and W-League, as well as international matches.

McGarvey and Villani dive into the ins and outs of the launch, how they'll measure success, and the points of differentiation for Paramount+ in an already-congested market.