Rob sits down with longtime softball coach Suzanne Unruh to unpack how coaching has changed over the past decade—and why today’s athletes require a different kind of leadership. Suze shares how she evolved from a win-driven, blunt young coach to a purpose-focused mentor, emphasizing emotional intelligence, individualized coaching, and building identity beyond the game.

The conversation highlights how showcase culture has impacted competitiveness, the importance of connection off the field, and why faith and relational trust have become central to her coaching philosophy. For anyone leading this generation—on the field or beyond—it’s a timely, honest look at what it takes to coach well today.

Key Themes:

• Coaching evolution: Suze reflects on how her approach has shifted from winning at all costs to leading with purpose, patience, and trust.
• Showcase culture and shifting motivation: Today’s athletes often come from environments where exposure matters more than winning. Coaches must reframe the meaning of competition and team success.
• Individualized leadership: Modern athletes expect relational coaching. Knowing how each athlete wants to be coached is key to earning buy-in.
• Mental health and emotional awareness: Athletes today are more open about emotions. Coaches need emotional discipline and active presence, especially in high-pressure moments.
• Rebuilding identity: When athletes don’t get the role they want, identity can crack. Coaches play a central role in helping athletes understand their value beyond the lineup.
• Relational trust: Off-field connection strengthens on-field performance. Suze shares practical ways she invests in athletes as whole people.
• Faith and long-term impact: Suze views coaching as ministry and mentorship—emphasizing purpose, relationships, and post-college connection as her deepest success markers.

Notable Moments:

01:10 – Suze on early coaching: “I was good, so I thought I’d just make them good”

 03:20 – Becoming a head coach at age 22, unexpectedly

 07:55 – Mistakes made early on—blunt honesty without relational context

 12:40 – Comparing JUCO and four-year athletes: mindset, priorities, and approach

 16:13 – The showcase era and its impact on competitiveness and team dynamics

 18:20 – Athletes say they love competition—but do they mean it?

 20:14 – The rise of emotional transparency in today’s athlete

 22:30 – How Suze keeps the bottom 10 on the roster valued and engaged

 24:00 – Building identity outside the game to prepare for post-athletic life

 27:42 – The cost of showing visible stress on the field

 29:10 – What Suze wants it to feel like to be coached by her

 32:45 – A coaching failure that almost made her quit—and what pulled her back

 36:00 – Rapid fire: books, mistakes, success, and favorite coaches

Books mentioned: Tony Dungy’s leadership books, Pat Summitt’s coaching philosophy

Practical Takeaways:

• Rebuild the team-first mindset. In the showcase era, many athletes arrive focused on visibility, not competition. Reframe the value of team success and shared goals.
• Coach the individual. Modern athletes need coaching tailored to how they receive feedback. One-size-fits-all approaches don’t work.
• Establish identity beyond the sport. When roles change or playing time decreases, identity gaps can become emotional gaps. Use relationship to fill them.
• Manage your presence. Your emotional regulation sets the tone. Athletes quickly absorb your body language and energy.
• Value the whole roster. The culture often depends more on how the “non-stars” are treated than how the stars perform.
• Lead with relationship. Know their story. Trust and influence grow when athletes feel seen beyond the field.
• Keep faith at the center (if it aligns with your context). For Suze, purpose flows from faith—and that purpose informs how she coaches, leads, and supports her athletes long-term.

Notable Quotes:

Suzanne Unruh

 “They need to know I know how they want to be coached—and how not to coach them.”

 “Being told you’re appreciated and you have a purpose is one of the most important things an athlete needs today.”

Connect with the Impactful Coaching Project:

 X: @ICP_Project

 Instagram: @impactful_coaching_project

 LinkedIn: Impactful Coaching Project

Rob sits down with longtime coach and mentor Dean Jaderston to unpack the transitions that shaped his career—from Minnesota high schools to college men’s hoops, and eventually to leading women at Friends University. Dean lays out a clear contrast between coaching men and women, why the collective psyche matters on women’s teams, how to move from managing to leading, and what it takes to stay steady in a public, always-on era. Faith, patience, and the willingness to play the long game thread through the whole conversation.

Key Themes

• Transitions that grow you: High school → college; men → women; what Dean “didn’t know he didn’t know” about recruiting and preparation.
• Coachability & confidence: With men, puncturing overconfidence; with women, raising ceilings and naming their potential.
• The collective effect: Public praise/critique lands differently on women’s teams—use “we/us” language and handle most individual feedback 1:1.
• Lead, don’t just manage: Dean’s “one big rule”—you either bless people or curse people; hold to that and cut the bloated rulebook.
• Faith as framework: Total-release effort as worship; coach the whole person—spiritually, emotionally, psychologically.
• Reality of the job: Life and coaching are messy; don’t overreact, don’t take it personally, watch actions over words, and keep vision front and center.
• Listening builds buy-in: Seek first to understand; today’s athletes spot inauthenticity fast.
• Vision sustains: The Hartman Arena story—nobody believed it early; vision made the work coherent.

Notable Moments

• 00:15 – Why Rob almost changed jobs just to learn from Dean
• 01:36 – High school → college: “I didn’t know what I didn’t know” (recruiting, prep)
• 06:00 – When talent stalls: the cost of being uncoachable
• 06:33 – Men vs. women: confidence gaps and ceilings
• 08:52 – Language shift: use “we/us”; keep praise/critique mostly individual
• 10:49 – Why schemes/X&O often matter more in the women’s game
• 11:58 – Teaching bug: chasing light-bulb moments and durable confidence
• 14:35 – Faith, “audience of One,” and coaching the whole person
• 20:17 – Coaching in the information age: echo chambers and public scrutiny
• 21:18 – From rules to leadership: Dean’s single standard (“bless vs. curse”)
• 23:13 – Adapt the system to the roster you actually have
• 24:04 – Listening as strategy for buy-in
• 26:00 – Hope and vision: conditioning with the end in mind
• 30:26 – Don’t take it personal; judge actions over words
• 31:02 – Playing the long game when your job feels year-to-year
• 33:44 – Embrace the mess; prepare for age-appropriate, inappropriate moments
• 35:25 – Rapid fire: books, failures, definitions of success, habits

Rapid-Fire References

• Books mentioned: Coach K’s leadership book (annual reread); Frosty Westering’s Make the Big Time Where You Are (ethos: maximize what you have, where you are).
• Podcast: Better Questions by Matt Davis.
• Definition of success: Help people see and seize their potential—spiritually, academically, emotionally, athletically.

Practical Takeaways

• Shrink the rulebook. Hold a single, culture-defining standard and enforce it consistently.
• Reframe confidence. With men, calibrate realism; with women, remove ceilings.
• Mind the locker room dynamics. Public praise/critique has second-order effects on women’s teams—coach individuals individually.
• Lead with listening. Credibility follows curiosity and presence.
• Keep vision visible. Name the destination daily so effort has context.
• Don’t chase validation. If behavior changes, let that be the win.

Check out more of our stuff (and sign up to get a free resource) at impactfulcoachingproject.com.

In this episode, Dustin Galyon shares a real-world coaching moment involving a senior student-athlete who skipped a team workout and responded with uncharacteristic defiance. Instead of reacting with discipline alone, Dustin leaned on years of relationship-building to have a direct, honest conversation—one that ultimately deepened trust and ended with mutual respect.

The conversation explores how coaching has changed over the past decade, why relationships matter more than ever, and how today’s coaches can lead with both accountability and empathy. It’s a reminder that the best coaching happens when leaders stay connected, even in tough moments.

The Impactful Coaching Project helps coaches lead today’s athletes with a more holistic approach to leadership. ICP offers training, tools, and research-backed resources that connect mental, emotional, and physical health to strong team performance. Learn how to build healthy, competitive team cultures at impactfulcoachingproject.com.

In Part 2, we dig deeper into how the U.S. Naval Academy develops ethical, resilient leaders—and how those same lessons apply to coaching. Jim breaks down the Academy’s leadership lab, the sophomore ethics course, and the “2 for 7” contract that defines a midshipman’s commitment.

We also talk about his new book, Crucibles—what inspired it, the diverse organizations studied (from NASA to the Gurkhas to the Mafia), and what modern teams and coaches can learn from how these groups design challenges that forge true belonging and purpose.

Topics

• The Academy as a “leadership laboratory”
• Sophomore ethics: Ethical & Moral Reasoning for the Naval Leader
• “2 for 7” commitment and the cost of service
• Moral stress tests: real-world ethical scenarios
• Time management and “the alligator closest to the boat”
• Jim’s new book Crucibles — lessons from NASA, Gurkhas, Mafia, and more
• The fine line between initiation and hazing
• Designing crucibles that build learning organizations (five elements)
• Why standards—not comfort—should define leadership
• Lightning round: Season of Life, standards > stats, defining success, early mornings

Five takeaways for coaches

1. Teach ethics like a skill. Pressure-test decision-making.
2. Lead with standards. Stop chasing external validation.
3. Design your crucible. If it doesn’t serve growth, it’s hazing.
4. Master time. Handle “the alligator closest to the boat.”
5. Build a learning culture. Focus on mastery, challenge, culture, expertise, and strategy.

Resources mentioned

• Crucibles — Jim McNeil & Eric Smith (audiobook available)
• Season of Life — Jeffrey Marx

Pull quotes

• “If you can’t tie a tradition to a positive result, it’s hazing.”
• “Crucibles define who belongs—not by exclusion, but by shared purpose.”
• “You can’t lead others unless you know yourself.”
• “Standards—not external judges—have to drive us.”
• “Time management is the skill: handle the alligator closest to the boat.”

Listen & links

• Apple Podcasts: Beyond Coaching on Apple
• Spotify: Beyond Coaching on Spotify
• Website: impactfulcoachingproject.com

Please review! In your review, tell us your biggest takeaway from this episode!

This special Best of September edition of Beyond Coaching brings together some of the most eye-opening and practical conversations we’ve had this month. From the sidelines of youth sports to the leadership labs of the Naval Academy, each guest shared powerful stories and truths that speak directly to the challenges coaches and leaders face every day.

We kick things off with Mitch Hull of the 3D Institute, who challenges how we think about parents in youth sports. Then, Jamy Bechler joins us with a dose of real-world coaching leadership that bridges theory and the chaos of daily decisions. And finally, Jim McNeil from the U.S. Naval Academy offers a look inside how future leaders are forged—not just through wins, but through failure.

[1:16] – Are parents the problem—or just a symptom? Mitch Hull reframes the youth sports narrative.

[4:19] – Playing time is king: What most parent complaints are really about—and why it matters.

[6:00] – Why 70% of kids quit sports before high school. It's not about the scoreboard—it’s about what we model.

[8:16] – “Simple, not easy”: Jamy Bechler on how leadership breaks down when the day gets messy.

[10:51] – Twelve walk in, not two: A surprise team meeting tests Jamy’s leadership approach in real time.

[14:08] – The Naval Academy as a leadership lab: Jim McNeil on how midshipmen judge adults by their leadership.

[17:24] – Permission to fail: Why the Academy pushes high achievers to fail early, reflect deeply, and grow fast.

• Mitch Hull – 3D Institute
• Jamy Bechler – jamybechler.com
• Jim McNeal – Author of Crucibles
• Learn more at impactfulcoachingproject.substack.com

If this episode challenged or inspired you, I’d love it if you’d share it with another coach, leader, or parent. Be sure to rate, review, and follow the podcast on Apple or Spotify so you never miss an episode. Thanks for being part of the Impactful Coaching Project!

In this first half of my conversation with Jim McNeal, we dive deep into what it means to lead, fail, and mentor in one of the toughest leadership pipelines in the world: the U.S. Naval Academy. Jim, a Naval Academy alum turned coach, mentor, and author, shares how he coaches high school and collegiate athletes, why failure is intentionally built into the Academy’s system, and how he guides students to own responsibility instead of blaming external circumstances.

We also unpack how coaching high school differs from coaching at the college level in terms of maturity, mindset, and purpose — and why the Academy functions like a leadership laboratory, where every interaction matters. The pressure is intentional. The lessons are real. And failure is expected — as long as you learn from it.

Episode Highlights

[00:45] – Jim’s background: Naval Academy grad, Supply Corps officer, journey into coaching & mentoring

[08:05] – Differences between coaching high school vs. college athletes

[12:31] – Why the Naval Academy functions as a leadership laboratory

[15:38] – The intentional role of failure in the Academy’s growth model

[19:49] – Helping high achievers internalize responsibility instead of blame

[24:43] – The importance of loving the process over focusing only on outcomes

[29:21] – How coaching generational shifts—and building trust—has (or hasn’t) changed over time

🔗 Links & Resources

• Crucibles by Jim McNeil & J. Eric Smith
• Beyond Coaching Podcast: beyondcoaching.alitu.com
• Impactful Coaching Project: impactfulcoachingproject.com

Closing Thoughts

Thanks for tuning in to Part 1 of my conversation with Jim McNeil. In Part 2, we’ll dig into his new book Crucibles, pull out lessons for coaches and leaders, and explore what it really takes to lead through adversity.

If you enjoyed the episode, make sure to follow, rate, and review the show, and share it with a fellow coach or leader who needs to hear it. In your review, put your favorite part of this episode!

“Simple Isn't Easy"

Guest: Jamy Bechler – Leadership Consultant, Former Coach & AD, Host of Success Is a Choice Podcast

In this episode of Beyond Coaching, Rob sits down with Jamy Bechler—someone who's done it all: NAIA coach, high school AD, college interim AD, and now a full-time leadership consultant working with athletic departments around the country. Together they dive into the realities behind the leadership buzzwords.

Highlights Include:

• What it’s really like to step back into the AD chair after consulting from a distance
• The myth of the “perfect plan” and how Jamy handled a surprise full-team meeting
• Why leadership is simple, but not easy—especially when emotions are high
• A candid look at coachability and the lack of it—even among experienced coaches
• The impact of changing environments vs. changing kids (hint: the onus is still on us)
• Practical strategies for hiring when you don’t know the sport inside and out
• Jamy’s take on how responsibility and blame get confused in athletic leadership
• Why “Success Is a Choice” still matters—and how Jamy stole it from Rick Pitino

This conversation is packed with real-world application, tough truths, and encouragement for coaches navigating today’s complex athletic landscape. Whether you’re a young coach or a seasoned AD, this episode will challenge and equip you.

Resources Mentioned:

• Success Is a Choice by Rick Pitino
• Seven Habits of Highly Effective People by Stephen Covey
• Dig Your Well Before You’re Thirsty by Harvey Mackay
• Coach Wooden and Me by Kareem Abdul-Jabbar

Follow Jamy Bechler:

Twitter/X: @CoachBechler

Website: www.JamyBechler.com

In this episode, Rob welcomes back Mitch Hull for a honest conversation about how to fix youth sports. They explore the root causes of parent conflict, why playing time dominates every sideline conversation, and what coaches and athletic leaders can actually do to shift the culture. From parent meetings to post-game behavior, Mitch shares practical, field-tested advice on how to create transformational environments rooted in purpose—not pressure.

This episode is for anyone who’s tired of the noise around youth sports and ready to do something about it.

• Are parents the disease or the symptom?
• Why every conflict eventually comes down to playing time
• How to run a parent meeting that sets the tone
• Why kids quit—and how coaches and parents unintentionally push them away
• What it means to “coach the experience,” not just the outcome
• Simple tools to humanize the game and build real connection

• Parents judge what they see, and if coaches don’t show value beyond playing time, that’s all parents will care about.
• Playing time is finite—so give parents something infinite to hold onto: their child’s experience, character, and growth.
• We can’t wait for others to fix youth sports. Coaches must lead—early, often, and intentionally.
• Small, consistent moments of connection (thanking officials, affirming opponents, celebrating effort) transform culture more than any policy ever will.
• The best programs teach kids how to respond to adversity—not avoid it.

• Build trust early: share your “why” with parents and athletes
• Train coaches to lead, not just manage
• Normalize mistakes and model healthy response to pressure
• Reinforce values through routines (trash pickup, handshakes, put-ups)

• 🎧 Listen to more episodes: https://beyondcoaching.alitu.com
• 📰 Coaching insights, articles, and tools: https://impactfulcoachingproject.substack.com
• 📚 Books:
• • Coaching and Leading the 21st Century Athlete
• • Athletic Department Leadership and Developing Coaches
• Available now on Amazon.

In this special Best of edition, we revisit some of the most meaningful conversations from August on Beyond Coaching. These highlights capture the real work of coaching—leading people, shaping environments, and creating cultures that last.

• Jason Schmidt on Early Coaching Lessons
• Jason reflects on stepping into a head coaching role at a young age, learning the hard truth that leadership isn’t about the title—it’s about serving athletes where they are.
• Balancing Care and Competitiveness
• Jason unpacks one of coaching’s hardest tensions: building a culture of care while still demanding competitiveness. He explains his 80/20 roster philosophy and how transformation happens when competitiveness and culture coexist.
• Generation Z and Coaching Today
• Jason shares insights on working with Gen Z athletes—why they test everything, how attention spans are shaped by technology, and why intentional systems of care and relational leadership matter more than ever.
• The Messiah Method and Creating Environments
• Rob and Dustin dive into The Messiah Method, discussing why the coach’s primary role is to create an environment where athletes can grow and thrive. They explore how environment becomes culture, why nothing should be left to chance, and what daily habits give programs meaning beyond wins and losses.

• impactfulcoachingproject.com
• impactfulcoachingproject.substack.com

Keep an eye out for the upcoming Impactful Coaching Project Online Coaching Class—a new way to develop as a coach through our proven frameworks, resources, and conversations.

In this episode of the Beyond Coaching podcast, host Rob Ramseyer talks with Jayson Schmidt — a branding consultant for college athletic departments and a former Division II women’s lacrosse head coach — about the realities of leading in today’s sports landscape.

Jayson’s journey took him from corporate marketing into coaching, where he quickly learned that leadership is less about titles and more about intentional relationships. From earning just $5,000 as a part-time assistant to running his own consulting business, Jayson has built his career on understanding people, serving them well, and creating cultures that balance competition with care.

1. Lessons from the Early Coaching Years

Jayson shares what he “didn’t know he didn’t know” when stepping into leadership as a 23-year-old coach. He talks about the difference between thinking you understand servant leadership and truly living it, especially when coaching former teammates.

2. Balancing Relationships and Winning

How do you recruit athletes who not only fit your culture but also bring the competitive edge needed to win? Jayson explains the “80/20 rule” for roster makeup, how to handle strong personalities, and why some of his most meaningful relationships came from players in that 20%.

3. Leading Generation Z

Jayson works daily on recruiting, marketing to, and leading Gen Z student-athletes. He offers insights on what’s similar across generations (youthful skepticism, testing boundaries) and what’s different (shorter attention spans, higher expectations for intentional connection).

4. Building Systems of Care

From setting phone reminders to reach out to athletes, to keeping an open-door policy, to adopting a “double exclamation” text system for urgent needs, Jayson shares practical ways to make players feel seen, valued, and supported.

5. Redefining Toughness in Sports

Drawing from Do Hard Things and his own coaching experience, Jayson breaks down the three pillars of team toughness:

• Psychological safety — an environment where players can mess up without fear of exclusion.
• Opportunities to get better — skilled coaching and intentional development.
• Shared adversity — going through hard things together, on and off the field, and maintaining relationships through them.

• “This isn’t about you. This was never about you.”
• “The moments that create toughness aren’t always on the field; they’re in the hardest moments of life, when people come around you.”

This episode is for:

• Coaches looking to deepen relationships while staying competitive
• Athletic directors seeking cultural alignment in recruiting
• Leaders of Generation Z in athletics, education, or business
• Anyone interested in intentional leadership and team culture

• Connect with Jayson Schmidt: https://www.hellopreseason.com/brandingforathletics
• Book: Who Not How by Dan Sullivan & Dr. Benjamin Hardy
• Learn more about the Impactful Coaching Project: impactfulcoachingproject.substack.com
• Visit us at: impactfulcoachingproject.com
• Subscribe on Substack: impactfulcoachingproject.substack.com