In this episode of Beyond Coaching, Rob welcomes back Mitch Hull from the 3D Institute for a follow-up discussion to the popular episode, Does Winning Matter? This conversation dives deep into the tension between winning, success, and significance in coaching, athletics, and life. Mitch shares insights from his own Olympic journey, stories from elite athletes, and practical advice for coaches on building meaningful relationships and fostering long-term impact.

✅ The difference between winning and significance – why winning matters but isn’t everything

✅ Mitch’s personal journey, including Olympic trials, setbacks, and lessons learned

✅ The post-Olympic depression phenomenon and why athletes struggle with identity

✅ The role of faith and personal purpose in navigating competition

✅ How goal-driven individuals can balance ambition with fulfillment

✅ The success vs. significance framework for coaching and leadership

✅ Why building relationships is the foundation of impactful coaching

✅ Practical tips for coaches looking to lead with purpose

🗣️ “Most of us end our careers on a loss. But that doesn’t make us failures.” – Mitch Hull

🗣️ “Winning is important, but it can never be ultimate.” – Mitch Hull

🗣️ “Success is about goals. Significance is about purpose.” – Mitch Hull

🗣️ “It’s hard to be significant and not be successful. But you can be successful and never be significant.” – Mitch Hull

🔗 Follow the Impactful Coaching Project on Substack: impactfulcoachingproject.substack.com

🔗 Learn more about the 3D Institute and transformational coaching: 3dinstitute.com

🔗 Connect with Rob on Twitter (X): @ICP_Project

🔗 Listen to more episodes of Beyond Coaching: beyondcoaching.alitu.com

In this podcast short, we discuss one of the most common mistakes coaches make—talking too much after games. Post-game talks often happen in highly emotional moments, and saying the wrong thing can damage trust, hurt team culture, and ultimately be ineffective.

We cover:

• Why post-game talks should be under three minutes
• The risks of emotional reactions and credibility loss
• The importance of having a consistent routine
• Why teams need clear expectations after every game
• How to rehearse and hold yourself accountable for better communication

We also share real coaching stories, including mistakes we’ve made, and practical tips to improve post-game talks immediately.

Quote from the Episode:

"Less is more. If you're too emotional, wait. If it's important, address it at practice."

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For deeper insights into coaching, leadership, and building strong team cultures, check out our books:

• Coaching and Leading the 21st Century Athlete – Available on Amazon
• Athletic Department Leadership and Developing Coaches – Available on Amazon

These books provide practical strategies to help coaches lead effectively in today’s sports environment.

In this episode of Beyond Coaching, we sit down with Colonel James Cheatham, a 30-year educator, football coach, and Oklahoma Air National Guard officer. Colonel Cheatham shares his unique journey through coaching and leadership, discussing his time as a head football coach, a junior college defensive coordinator, and his transition into full-time military service.

The conversation dives deep into:

• The state of high school coaching today and the challenges facing coaches.
• How coaches can be more intentional about teaching leadership through sports.
• The importance of developing mental and emotional resilience in athletes—why he believes we can’t have "marshmallows" on the field.
• How his experiences in the military have shaped his coaching philosophy.
• Strategies for onboarding young coaches and helping them embrace a growth mindset.
• The impact of overplaying in youth sports and how excessive competition may be dulling athletes' natural competitiveness.
• The importance of self-reflection and adapting coaching methods to reach Generation Z athletes.

Colonel Cheatham also shares his thoughts on the role of data in coaching, the need for purposeful leadership training, and how coaches can create environments that foster resilience and accountability.

“Talk less, rep more. You don’t talk a player into being better—you train them into it.”

"Coaches must be purposeful in leadership training—it can’t be left to chance.”

"We need fewer marshmallows. Mental and emotional resilience are just as important as physical toughness.”

• Impactful Coaching Project – impactfulcoachingproject.substack.com
• Craig Groeschel Leadership Podcast (Referenced by James Cheatham)
  • Book Mentions:Point Man by Steve Farrar
  • The Five Dysfunctions of a Team by Patrick Lencioni
  • Grit by Angela Duckworth

📢 Follow Beyond Coaching for more episodes on coaching leadership and athlete development.

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🎧 Available on Apple Podcasts, Spotify, and more! Please share and rate!

We're diving into a thought-provoking question from one of our first paid Substack subscribers: Does winning really matter? It’s a loaded question, and we tackle it head-on—exploring the balance between success, growth, and the process of improvement. Can two teams have equally meaningful experiences, even if one wins more? Is winning the ultimate goal, or is the pursuit of excellence what truly counts?

From personal coaching experiences to reflections on legendary figures like Gino Auriemma, we break down what winning means at different levels of competition. Plus, we share insights from our ongoing research on motivation—surprisingly, winning isn’t always the primary driver for athletes. Tune in for a candid discussion on the value of winning, how to define success beyond the scoreboard, and why the process might matter more than the outcome.

Episode Highlights:

[1:15] - The key question: Does winning matter?

[3:40] - How winning influences team culture and buy-in

[7:25] - The challenge of defining success beyond wins and losses

[12:10] - Personal coaching lessons: finding small wins within the game

[17:00] - What research says about motivation—why winning isn’t the top priority for athletes

[21:45] - The Gino Auriemma story: shifting the focus from championships to daily improvement

[27:30] - Balancing recognition and staying process-oriented

Links & Resources:

Follow us on Substack and leave your thoughts in the comments at impactfulcoachingproject.substack.com

Enjoyed the episode?

If you liked this conversation, be sure to subscribe, rate, and review the podcast! Share it with a friend who loves sports and leadership discussions. We appreciate your support!

In this episode of Beyond Coaching, we sit down with Joey Reinart, Athletic Director and Assistant Principal at Tonkawa High School in Oklahoma. Joey shares his journey from volunteer coaching little league baseball to leading transformational change as a head football coach and now as an athletic director.

Joey dives into how he built a championship culture at Chisholm High School, turning a struggling football program into a thriving, multi-sport powerhouse. He explains how investing in kids beyond the field, building trust with parents, and fostering cross-sport collaboration created an environment where student-athletes could excel.

• Building a Program from Scratch: How Joey transformed a 3-win football program into a perennial playoff contender.
• Investing in Athletes: The importance of training athletes to be the best in any sport, not just football.
• 3D Coaching Framework: How the principles of 3D coaching helped unite his coaching staff, engage parents, and motivate kids.
• Generational Coaching: Insights into how Gen Z athletes differ from past generations—and how to connect with them effectively.
• Leadership Lessons: How failures shaped his success and why delegation has become a critical habit in his current leadership role.

Joey’s passion for coaching the whole person shines through as he shares practical strategies for building relationships, developing leadership, and creating sustainable success in athletics.

Rapid-Fire Takeaways:

• Book Recommendation: The Pack – A leadership guide for building team culture.
• Defining Success: Seeing students engaged, teachers energized, and a school community thriving.

Connect with Us: Subscribe to our Substack: impactfulcoachingproject.substack.com

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For more episodes, go to beyondcoaching.alitu.com.

Enjoy the episode, and don’t forget to share it with fellow coaches, educators, and leaders striving to make an impact!

In this episode of Beyond Coaching, Rob is joined by Troy Black and Dylan Heath, two experienced coaches working with junior high and high school athletes at Wichita (KS) Collegiate School. They discuss the evolving landscape of youth sports, from fostering a fun and engaging environment to managing competitive expectations. The conversation explores building successful programs, balancing parent involvement, and coaching the modern athlete in an era dominated by club sports and social pressures.

Key Topics Discussed:

✔️ Building Programs That Last – How strong mentorship and leadership shape youth athletic programs.

✔️ The Fun vs. Competitive Drive Debate – How to keep kids engaged while fostering a winning mindset.

✔️ The Role of Parents in Youth Sports – The pros and cons of early specialization and club sports culture.

✔️ Developing Athletes Beyond the Game – How sports teach resilience, patience, and teamwork.

✔️ Motivating Today’s Athletes – Insights into what truly drives young athletes to compete.

Memorable Quotes:

📢 "If kids know you care about them as people first, they’ll do almost anything for you." – Troy Black

📢 "We want kids to have fun, develop skills, and love the game. The competitive side comes later." – Dylan Heath

Rapid Fire Round Highlights:

📚 Book Recommendation: There’s Only One Way to Win by Vince Lombardi

🏆 Defining Success: Seeing former athletes return and staying connected after their playing days.

📖 New Habit: Reading more coaching and leadership books to improve as a mentor.

About Beyond Coaching:

Beyond Coaching is a podcast by the Impactful Coaching Project, in partnership with Friends University. Our mission is to help coaches develop 21st-century athletes by focusing on leadership, personal growth, and impactful coaching strategies.

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🎧 Beyond Coaching on Substack

🎧 Beyond Coaching on Alitu

Follow Us & Stay Connected!

📍 Twitter (X): @ICP_Project

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In this episode of Beyond Coaching, Rob sits down with Kirk Kelley, the Athletic Director and Head Baseball Coach at Oklahoma Wesleyan University. With over 35 years of experience in athletics, Kirk shares his coaching journey, the power of building authentic relationships, and how he balances leading both athletes and fellow coaches.

Whether you're a seasoned coach or just starting out, Kirk’s wisdom and real-world experiences will leave you with practical takeaways on leadership, mentorship, and coaching with integrity.

✅ The Power of Relationships – Why genuine connections with athletes and colleagues shape long-term success.

✅ Core Coaching Values – The principles Kirk has upheld for decades: discipline, accountability, and teamwork.

✅ Balancing Dual Leadership Roles – Insights on managing responsibilities as an Athletic Director and Head Coach without sacrificing effectiveness.

✅ Coaching the Modern Athlete – How social media and external influences impact today’s athletes and the importance of staying authentic.

✅ Learning from Failure – Kirk’s approach to lifelong learning, journaling, and the "one-day contract" mindset inspired by Rick Pitino.

📚 Book Recommendation: The Carolina Way by Dean Smith – A must-read for coaches and leaders.

🏆 Defining Success: Seeing former players return with gratitude for the lessons they learned.

🔄 New Habit: Practicing the "one-day contract" approach to focus on daily excellence.

Beyond Coaching is a podcast by the Impactful Coaching Project, in partnership with Friends University. Our mission is to help coaches develop 21st-century athletes by focusing on leadership, personal growth, and impactful coaching strategies.

🔗 Subscribe & Listen:

🎧 impactfulcoachingproject.substack.com

🎧 beyondcoaching.alitu.com

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If you enjoyed this episode, please rate, review, and share it with fellow coaches and leaders!

In this episode, Rob and Dustin explore the idea of being the coach you wanted as an athlete—but is that really the best approach? They dive into the balance between authenticity and adaptability, how coaching styles must evolve with different personalities and team dynamics, and the importance of systems over attitudes in leadership.

Key Topics:

✅ Why the coach you wanted may not be the coach your players need

✅ The balance between honesty, care, and motivation

✅ How personality (introvert vs. extrovert) impacts coaching style

✅ Building coaching frameworks that align with who you are

✅ The importance of curiosity and continuous growth in leadership

Notable Quotes:

💡 "Being a great coach isn’t about mimicking your role models—it’s about being the best version of who you are."

💡 "Coaching isn’t an attitude; it’s a system. The best coaches are consistent and intentional in their approach."

💡 "Your players don’t need a different you every day—they need a consistent leader they can count on."

📖 Want to Take Your Coaching to the Next Level?

Check out our book, Coaching and Leading the 21st Century Athlete, available now on Amazon! It’s packed with strategies to help coaches navigate the modern athlete’s mindset and build strong, effective teams. 👉https://a.co/d/dCN9CXu

Join the Conversation!

👉 Share your thoughts in the comments on Substack: impactfulcoachingproject.substack.com

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Discussion with Dr. Steve Dittmore sheds light on the challenges faced by colleges depending on athletic programs for enrollment. Highlighting notable campus closures, he suggests that institutions with 44% or more of their students as athletes could be at financial risk. Furthermore, he emphasizes the importance of parents and student-athletes making realistic decisions on college selection, acknowledging the potential hidden costs and retention issues associated with competitive sports programs.

Check out Dr. Dittmore on Substack at https://stevedittmore.substack.com/.

Beyond Coaching is a podcast of the Impactful Coaching Project. The Impactful Coaching Project seeks to develop coaches that coach the whole person. ICP is the thought leader in coaching the 21st century athlete and produces training, information, and original research to help coaches develop. It is done in partnership with Friends University in Wichita, KS. For more information, check out https://impactfulcoachingproject.substack.com/.