“Stop calling them consumers.” That’s the message from Dave McCaughan, founder of Bibliosexual, who’s spent his career decoding how people actually live, buy, and believe—especially across the vast, diverse markets of Asia.

This conversation dismantles the myth of generations and reframes marketing as a deeply human art form built around life stages, stories, and what truly matters.

Dave shares insights on why Asia’s complexity offers the best lessons for global brands—and how shifting from selling to understanding is the real edge of influence.

Tune in to hear Dave’s thoughts on:

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The post Beyond Consumers: Understanding What Truly Matters to People, With Dave McCaughan first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.