Traction Heroes

Beyond Data


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Relying solely on data for decisions is limiting; integrating intuition and diverse insights enhances judgment and outcomes.

Show notes:

  • Libby
  • Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
  • The Fountainhead by Ayn Rand
  • Nexus: A Brief History of Information Networks from the Stone Age to AI by Yuval Noah Harari
  • How to Measure Anything by Douglas Hubbard
  • Drift into Failure From Hunting Broken Components to Understanding Complex Systems by Sidney Dekker
  • Embracing the Unexpected: Creative Transformation Amid Rapid Change
  • Creativity, Inc. (The Expanded Edition) by Ed Catmull and Amy Wallace
  • Toyota Production System
...more
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Traction HeroesBy Harry Max & Jorge Arango

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