Beyond Influential

Do you feel like it’s time to hire a team for your business but have no idea how all these other entrepreneurs online are making it look easy?

Maybe you see your favorite business owner announcing that they have brought on yet another team member to help them scale and raving about the value of “outsourcing,” while you‘re having a tough time managing your own schedule, let alone a small team of 1-3. 

Here’s an industry secret... it’s hard for them to manage their teams too! 

No one does it alone - hiring, team-building, and leadership skills are essential to creating your vision, but that doesn’t mean it’s easy. (I’d say hiring and scaling out my team has easily been one of the most challenging parts of my entrepreneurial journey so far - if not the most challenging. And it is the biggest struggle and behind-the-scenes complaint I hear from other entrepreneurs.)

If you’re feeling like good help is hard to find (or really any help is hard to find!), this week’s episode is for you. 

Whether you’ve tried on management styles like the “chill” boss, or your former boss, or taken a few workshops here and there on team management, or even if you’ve never managed anyone before... I am excited to introduce you to this week’s Beyond Influential guest, I/O Psychologist, team-building expert, and leadership coach Tianna Tye. 

Tianna has dedicated her career to helping online business owners build and lead the dream teams that can help their businesses scale and thrive! (She is also a specialist in remote teams—very relevant right now!) Her goal is to help creative entrepreneurs learn to lead their teams, less like the Devil Wears Prada, and more as the CEO they aspire to be in the future. 

On Ep. 130, we cover: 

• Why hiring is such a difficult area for entrepreneurs and business owners
• Best practices for hiring at any stage of your business (from solopreneur to full-scale) 
• How to make your team feel invested in you as a CEO—whether they are full-time employees or contractors
• Virtual & Remote teams: Top tips to create a company culture & make everyone feel more connected
• Being a Boss vs. Being a Leader:  What’s the difference and why it matters to your business
• How to create a more diverse and inclusive team, hiring for your personality type, and more!

Don’t want to miss an episode (or valuable free resources!)? Click here: https://www.brittanykrystle.com/subscribe

Thinking about building a team? Check out these other helpful episodes of Beyond Influential as well:

• #118 Whitney Eckis on Building a Loyal Community Around Your Brand While Embracing Change: https://www.brittanykrystle.com/whitney-eckis-on-building-a-loyal-community-around-your-brand-while-embracing-change/
• #101 Lin Marty on How to Use Big Ad Agency Thinking in Your Small Business: https://www.brittanykrystle.com/lin-marty-on-how-to-use-big-ad-agency-thinking-in-your-small-business/
• #99 Behind the Scenes of My Business: Team-Building, Finding Your Zone of Genius, & Leaning Into Change with Shannon O’Donovan: https://www.brittanykrystle.com/behind-the-scenes-of-my-business-team-building-finding-your-zone-of-genius-leaning-into-change-with-shannon-odonovan/

Check out The Clarity Course if you want to attract the right people to your team! https://www.brittanykrystle.com/clarity

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way.

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As an entrepreneur, you always need to know enough to be dangerous. 

You are never done learning and evolving as a business owner. Whether you’re just starting out on your entrepreneurial journey, or you’ve been at it a while, there are going to be areas where you can improve and uplevel your skills, especially when it comes to the foundational elements. (Never underestimate the basics! The fundamentals are the key to results.)

This week, I’ve rounded up the best business advice pulled from past episodes of Beyond Influential. This includes excerpts of conversations I’ve had with Cayla Craft (Mommy  Millionaire!), Joel Brown of Addicted2Success, Stacy Tuschl (7-Figure businesses - online  & brick and mortar!), Divya Gugnani (sold a company to QVC and now the co-founder Wander Beauty, a global beauty brand!), and more. 

Whether or not you’ve listened to these episodes before, this one is worth listening to now. Want to learn how to sell without selling? I’ve got you covered. Trying to beat imposter syndrome? You’ll hear some great tips. Trying to figure out how to scale your business? Jump in and listen to hear this, and more—this episode is jam-packed with valuable takeaways.

On Ep. 129, you’ll hear:

• The importance of mindset & vision for success in any business
• The two elements sales are always based on
• How to beat the comparison game
• Real talk on work-life balance: The myths vs. reality of balancing work, your personal life & everything else! 
• The secret to scaling your business successfully (& efficiently!)
• Top tips for business preparedness, team-building, operations, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

[2:50] #89 Getting to Yes with 5 Easy Sales Pitch Tips  https://www.brittanykrystle.com/getting-to-yes-with-5-easy-sales-pitch-tips/

[8:50] #74 Cayla Craft on 7-Figure Sales Strategies, Mindset, Masterminds & Becoming Mommy Millionaire  https://www.brittanykrystle.com/74-cayla-craft-on-7-figure-sales-strategies-mindset-masterminds-becoming-mommy-millionaire/

[16:21] #115 Creating Brand Partnerships That Grow Your Business with Sigute Zitikyte of Shopify  https://www.brittanykrystle.com/creating-brand-partnerships-that-grow-your-business-with-sigute-zitikyte-of-shopify/

[16:39] #49 Your 10 Year Vision, Impacting Millions & Being Addicted2Success with Joel Brown  https://www.brittanykrystle.com/49-your-10-year-vision-impacting-millions-being-addicted2success-with-joel-brown/

[21:31] #74 Cayla Craft on 7-Figure Sales Strategies, Mindset, Masterminds & Becoming Mommy Millionaire https://www.brittanykrystle.com/74-cayla-craft-on-7-figure-sales-strategies-mindset-masterminds-becoming-mommy-millionaire/

[26:06] #111 Christina Galbato on the Business of Educating Instagram Influencers in 2020  https://www.brittanykrystle.com/christina-galbato-on-the-business-of-instagram-influencer-education-in-2020/

[28:07] #80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business  https://www.brittanykrystle.com/80-stacy-tuschl-on-what-it-takes-to-make-7-figures-investing-in-yourself-creating-unstoppable-foot-traffic-to-your-small-business/

[33:02] #80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business  https://www.brittanykrystle.com/80-stacy-tuschl-on-what-it-takes-to-make-7-figures-investing-in-yourself-creating-unstoppable-foot-traffic-to-your-small-business/

[34:38] #104 Divya Gugnani of Wander Beauty On What it Takes to Grow a Global Brand & Build Businesses That Scale  https://www.brittanykrystle.com/divya-gugnani-of-wander-beauty-on-what-it-takes-to-grow-a-global-brand-build-businesses-that-scale/

[37:50] #80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business  https://www.brittanykrystle.com/80-stacy-tuschl-on-what-it-takes-to-make-7-figures-investing-in-yourself-creating-unstoppable-foot-traffic-to-your-small-business/

[45:09] #116 Are You Prepared In a Crisis? The Importance of a Business Continuity Plan  https://www.brittanykrystle.com/are-you-prepared-in-a-crisis-the-importance-of-a-business-continuity-plan/

Use this New Business Checklist to make sure you've got your bases covered in your business:  https://www.brittanykrystle.com/bizchecklist/

Tag me on Instagram with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

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There’s more than one way to “sell” and you can find a way (or many ways) that works best for you.

Whether or not you are interested in buying the Business Bundle that is currently back for a very limited time (ends Saturday!), checking it out is a great way to see other entrepreneurs' sales processes. By looking at their products and funnels, you can get a sense of the variety of different sales styles and promotional approaches out there.  

And one of the topics that I get asked about quite often is social selling, specifically how to sell on Instagram, which is why I’m excited to introduce you to this week’s Beyond Influential guest and fellow Bundle contributor, Madison Tinder. Madison is a marketing & visibility coach who helps female entrepreneurs sell and scale their businesses through organic techniques, particularly on Instagram. Madison’s bundle contribution, Mini Trainings for Profit, is all about selling your offers, products and services using Instagram stories to attract your target audience!

On Ep. 128, we cover:

• How she found her first clients (Hint: I love Linkedin!)
• How to find the right clients & customers for your business
• Why it’s worth it to invest in yourself when growing a business
• Her most effective strategies for launching and selling on social
• Mini-trainings: why they work and how they support a launch
• How to use Instagram stories to warm your audience to an upcoming offer and build trust
• How to use a waitlist strategy to sell out your programs
• Her approach to content creation, her brand and business evolution, sales mindset & more!

Don't want to miss an episode (or valuable free resources!)? Click here.

Have questions about the Business Bundle? Email [email protected] and my team and I will be happy to help you!

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way.

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Before we get to this week’s episode, I have some very exciting news to share. The Business Bundle (which was 70+ courses for $100!) is officially coming back very, very soon, and it’s an even better deal than before. 

I’m talking 90+ biz courses for ONLY $100! Total. Over $21K in programs! (And for those of you who already purchased the Bundle, you’ll be getting all of the extra courses at no additional cost when this sale is launched.) 

I’ve also mentioned before that it’s really important (and non-negotiable) to me that what I promote aligns with my values. If you listened to Episode 126 on Making Decisions When the Conversation is Bigger Than Your Business, I walked you through my decision to hold off on promotions for it last time around. Since then, a lot of work has been done behind the scenes by the bundle organizers and it shows. I wouldn’t be participating in this relaunch if I didn’t feel like work was being done and that it was done from a place of sincerity. 

All of that being said, if you are interested in this Bundle, subscribe here for more details SOON. And now, for this week’s Beyond Influential…

Important conversations like this one are exactly why I love doing this podcast. I’m excited to welcome back my friend, YouTuber and video expert, Roberto Blake, who was one of my very first guests on Beyond Influential (all the way back on Episode 6!).  This week’s episode is a very open, honest, and candid conversation that came about organically around Roberto’s experience as a Black creator and entrepreneur, and really is a must-listen on empathy, understanding, and appreciating other perspectives. He also dropped some incredible business bombs!

On Ep. 127, we discuss:

• Being Black in America: Assumptions, Systemic Racism & Unconscious Bias 
• Navigating mental health issues and Black Anxiety 
• The dangers of cancel culture, handling hate, and the feeling that you can’t win
• Navigating difficult conversations about race and blackness
• Embracing your “otherness” and how to use it to your advantage
• Plus entrepreneurial gems on how to niche down, stand out, and more! 

Don't want to miss an episode (or valuable free resources!)? Click here.

Subscribe here to be the first to know when the Business Bundle is back!

#126 Making Decisions When the Conversation is Bigger Than Your Business

#124 How to Make Money as an Affiliate & Promoting with Integrity

#6 Roberto Blake on How to Be Successful on YouTube

An Open Letter to My Community (with BLM resources)

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Business has not been business as usual and I wanted to give you a very real-time, candid look behind-the-scenes of my business, and share my decision-making process over the last few weeks. 

No one said being a business owner was easy and usually we think of long hours of “hustle,” but that’s just a small part of what it takes to build a meaningful brand. There are much weightier questions to ask yourself and decisions to make—from what you stand for, your values and mission, to who you truly want to serve and what kind of leader you want to be. 

Sometimes your answers to those defining questions mean making the conscious choice to not sell or promote, even when you’ve put in the hard work, in order to do what is aligned with your long-term vision for your business.

On Ep. 126, I talk:

• My support for Black Lives Matter, and how the movement has affected my business decisions, both now and moving forward
• My recent affiliate launch: An inside look at the reasons and rationale behind my real-time decisions on selling and promoting The Business Bundle*
• If you’re “called out:” How to respond to correction, criticism, and feedback thoughtfully
• The importance of defining your values and sticking to them as a business owner
• “Whiteness” and the lack of diversity in the online business and marketing world 
• When to address the world’s turmoil (however you define that) when selling and promoting in your business & more!

Don't want to miss an episode (or valuable free resources!)? Click here.

Subscribe here to be the first to know if the Business Bundle comes back!

#119 Pivoting Without Panic: How to Adjust Your Brand Strategy & Grow Your Business with Integrity

#124 How to Make Money as an Affiliate & Promoting with Integrity

An Open Letter to My Community (with BLM resources)

https://brittanykrystle.com

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I have a special “Best-Of” episode for you that pulls together highlights of the top personal branding advice from past Beyond Influential episodes. There have been so many great interviews and episodes full of brand-building gems, but I know there are some pieces of advice you may have missed or that will really hit home for you the second time around and I wanted to make this easy for you to hear some of the most actionable and educational tips in one jam-packed session!

On Ep. 125, you’ll hear all the best whats, whys, and hows of personal branding:

• What a personal brand is and why you need to build yours
• My philosophy on personal branding: how to start, develop, and grow your personal brand online
• Personal branding mindset: How to handle imposter syndrome & common excuses
• Best practices for content creation, consistency, and engagement (especially if you’re busy!)
• The content you should be consuming, and more!

Don't want to miss an episode (or valuable free resources!)? Click here.

• #61 Why You NEED to Start Building Your Personal Brand
• #63 Lauryn Evarts Bosstick of The Skinny Confidential on Evolving from Blogger to Businesswoman & How to Build an Empire on Authentic Influence
• #95 Hate on Haters! How to Handle Your Haters & Triggers to Grow Your Brand Online 
• #108 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 1) 
• #109 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 2)
• #111 Christina Galbato on the Business of Educating Instagram Influencers in 2020
• #115 Creating Brand Partnerships That Grow Your Business with Sigute Zitikyte of Shopify 
• #117 How to Use Your Personal Brand to Stand Out From the Crowd with Brittany Krystle & Christina Galbato
• #120 Why Your Personal Brand Is Important: How to Make Yourself Recession-Proof 
• Groundswell Podcast Ep 10. Brittany Krystle | Why Intentionality and Clarity are Essential to Personal Brand Marketing

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I’m going to try to be as specific as I can without giving away too many details…. (only because I am not allowed to give you all the details yet!).  But what I can say is...

1. I can officially spill all of the beans starting June 1st; and 
2. If you want to be the first to know, click here to get on my list (if you aren’t already!).

While I can’t share any names, I can share that I am going to be participating in my first official affiliate launch! And if you are interested in learning more about using the online space to grow your business or start a business, you’ll completely understand why I not only agreed to do this, but it was such an easy “I’m in!” from me when I was asked.   

You know I love giving the behind the scenes and since this affiliate launch process is new to me, I wanted to document it for you. On this solo episode I share my honest thoughts around the topics that have been top of mind including affiliate marketing, passive income, collaborating with your competitors, as well as an inside look as I prepare. 

On this episode, I cover:

• Affiliate marketing: What it is and why it can be valuable to your business  
• What it really takes to make money as a successful affiliate for a brand or product
• Real talk about “passive” income & diversifying your income streams
• The importance of integrity and maintaining trust with your audience
• Collaborating with your “competitors” & how to make it a win-win and more!

Click here to subscribe to find out what’s coming June 1st!

Unlock this limited-time replay for my live LinkedIn training from Brand Summit 2020

Get an extended 28-day FREE trial of Kajabi HERE (Usually you only get 14 days!)

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way.

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If you started out the year with big plans for 2020 that have been thrown off track, you are not alone. 

Goal setting usually isn’t the most popular topic in May, but it felt like the right time to bring it up with all of the shifts and changes going on for everyone at the moment.

This week’s Beyond Influential isn’t about making you feel guilty about not hitting the goals you set in January; it’s about giving yourself permission to change them, make new ones, and how to approach them in a way that sets you up for success.

If the last few months have left you feeling a little weird or off or low-energy… you are in good company.  This is not a time to be critical of yourself if things are not going the way you expected (they aren’t going the way anyone expected!). 

Personally, I have been feeling the energy shifting right now as we have been processing what’s going on and are ready to talk about what’s next. It doesn’t matter if you’re interested in taking small steps or large ones - it’s about forward progress at whatever rate feels right to you.

On this short solo episode, I share the key principles behind setting goals that will make achieving the results you want much more likely. (And while I reference brand and business goals, these tips also apply to personal goals as well.)

On Ep. 123, I cover:

• Permission to Pivot: Why it's ok to reprioritize and adjust your goals without guilt
• Common mistakes I see when setting goals for your brand and business
• How to approach goal setting strategically: What you need to consider & tips to help you achieve them
• Why accountability is critical to actually reaching your goals, and more!

Because accountability is so important when it comes to achieving your goals, I want to challenge you to post one goal publicly–and make sure to tag me @brittanykrystle on Instagram or LinkedIn!

Don't want to miss an episode (or valuable free resources!)? Click here.

Unlock this Limited-Time Free Training from Brand Summit 2020

Beyond Influential Insiders: Trainings & Community to support your personal brand journey

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way.

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Ever wonder how the right words seem to come so effortlessly for some people? You open their emails and you actually want to keep reading… an email! You click on their website and now you want to buy a product or service you didn’t even know you were interested in. (Do you need it?! It doesn’t matter!)

If you’ve ever agonized over writing copy, whether it’s an Instagram caption or a sales page, you know the importance of getting your words right when communicating with your audience. 

You’ve also probably noticed that coming up with the right words isn’t always easy. Here’s the reality: Writing copy that converts is not a skill set that comes naturally to most - they’ve had help, which is why I’m so excited to introduce you to this week’s Beyond Influential guest, launch and conversion copy expert and educator, Ashlyn Carter.

Ashlyn has worked with some of the biggest names in the creative entrepreneur community on their conversion copy - Jenna Kutcher, Amy Porterfield, Julie Solomon… just to name a few. She is a master in the art and science of crafting copy that gets an audience to buy, taking into account both the emotional and analytical when it comes to moving consumers. 

I loved nerding out with her on this episode! We cover:

• Her transition from a fast-paced career in PR to creating a business that prioritizes her physical and mental health
• Niching down & why her business focuses on creative entrepreneurs 
• Conversion copywriting: What it is and why it’s essential for your business
• Outsourcing your copy: When’s the right time and what to look at when hiring
• Is your copy converting? The analytics that matter
• Writing copy that converts: Tips & strategies on how to approach sales pages, launch copy, your website and more!

Unlock this Limited-Time Free Training from Brand Summit 2020

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way.

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Is this number one personal branding mistake what’s holding you back from getting the results you want?

On last week’s episode of Beyond Influential on Why Your Personal Brand Is Important: How to Make Yourself Recession-Proof, I touched on it briefly, but I wanted to dive deeper into this topic because it is often the difference between an audience of raving clients, customers, and content consumers... and crickets. 

I’ll just cut to the chase: the biggest mistake I see over and over again with personal brands is a lack of clarity. It doesn’t matter if you’re new to the online space or a seasoned marketer, this is an area that most people don’t realize is the actual issue that needs to be addressed for them to achieve what they want with their personal brands.

The good news is clarity is something you can improve if you know what steps to take. If what you’re doing online isn’t working - that doesn’t mean there’s something wrong with you or your product or service - it’s likely a communication issue that can be addressed with the right adjustments.  

On Ep. 121, I cover:

• What exactly is personal brand clarity & why it’s critical to getting results online
• My Quick Clarity Assessment: What I look for when I evaluate a personal brand
• Why not getting clear on your brand can be costly
• The main reason clarity is difficult to achieve  
• The number one question your personal brand needs to answer & more!

FREE Brand Audit

FREE Ideal Content Consumer Worksheet

The Clarity Course: My step-by-step process to getting personal brand clarity

Beyond Influential Insiders: Trainings & Community to support your personal brand journey

Ep. 120 Why Your Personal Brand Is Important: How to Make Yourself Recession-Proof

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way.

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