Beyond Influential

If you’re wondering “How can I make money with my personal brand?” – you’re not alone.

One of the most common questions I get asked when it comes to personal branding is how to monetize your brand and influence. While it may be easy to think that influencers with large follower counts are making a killing (insider secret: most aren’t), and that you’d need a large audience in order to make money from your presence (you don’t!), the truth is, monetization is really about strategy. 

What does that mean for you? Wherever you are right now in your personal branding journey, you can monetize your personal brand, add new revenue streams to existing ones, or at the very least start thinking strategically about how you would like to get started.  

Monetization is not one size fits all, and in this week’s solo episode of Beyond Influential, I’ll walk you through the general categories that pretty much all monetization strategies fall under and how to approach idea generation so you can find and focus on the ones that work best for you!  

On Ep. 139, I talk about:

• Why monetization is not the place to start on your personal brand journey
• How being clear on your personal brand and your target audience is essential to making money from your influence
• The three-bucket approach to monetization strategies & how to use them for your brand
• Why your audience size doesn’t limit your ability to monetize successfully
• My favorite exercise to help you brainstorm the best money-making ideas for your personal brand, plus a detailed example of how to approach it to get you started!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

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Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

If you want to get more clear on your personal brand and your audience, check out The Clarity Course! https://www.brittanykrystle.com/clarity

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If you have any interest in online marketing strategies, creating digital courses, selling with webinars, or growing your email list… you KNOW the name Amy Porterfield. I don’t think I’ve met anyone in the business of online education who hasn’t actively listened to (and taken notes from) her Online Marketing Made Easy Podcast and/or taken one of her signature programs.⁣

For context, I met Amy at a dinner in spring 2018 at a time when I knew I had a valuable skill set—being able to build successful personal brands online—but I was over trading time for money and knew there had to be a way to package my knowledge. ⁣Amy’s Courses That Convert (which has evolved into Digital Course Academy) was the first online course I actually “took.” 

⁣I want to give credit where credit is due, and Amy’s content not only helped me pivot my business model, but it also changed my perception of the online education industry. Online education could be incredibly valuable, actionable, and high quality, and it set the bar for the standards I now keep. ⁣I used her framework to build my first course, The LinkedIn Laws, and I have been successfully scaling my business since that time.

And that brings us full circle to this week’s Beyond Influential, because I had the very big honor earlier this year of being featured on Amy’s Online Marketing Made Easy Podcast, where I shared my best tips on how to grow your email list using LinkedIn, and today, I’m excited to share that episode with you!

Having an amazing product or service is all well and good, but without having an audience to sell it to, you will have to put in a lot more effort into getting the word out. You can spend time trying to sell directly on social media platforms, but a much more reliable and effective way to market your products is using something you own, namely your email list. An email list allows you to get in front of your audience without fighting the algorithm or relying on a platform that is outside your control and that could disappear on you overnight.

This episode also features incredibly valuable (and practical!) Instagram list-building strategies from Instagram expert for entrepreneurs (and Ep. 53 BI guest) Jasmine Star, as well as Amy’s most effective tactics for Facebook! 

Even if you don’t currently have an email list, it’s easy to get started. This episode covers why you must have your own email list, lead magnets and other ways to get people to join your list, tips and best practices to grow your list using LinkedIn, Facebook, and Instagram, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Amy's Online Marketing Made Easy Podcast: Episode 316 How To Grow Your Email List Using Social Media: https://www.amyporterfield.com/2020/05/316/

Beyond Influential Ep. 53 Jasmine Star on Creative Entrepreneurship, Attracting Your Dream Clients & the Power of Social to Grow Your Business: https://www.brittanykrystle.com/53-jasmine-star-on-creative-entrepreneurship-attracting-your-dream-clients-the-power-of-social-to-grow-your-business/

Free LinkedIn Profile Checklist: https://www.brittanykrystle.com/linkedinchecklist/

Free LinkedIn training – Why LinkedIn Is Your Best Kept Secret: https://www.brittanykrystle.com/linkedin/

For more about email lists, check out this recent Beyond Influential episode: https://www.brittanykrystle.com/kelsey-formost-on-writing-authentic-copy-that-grows-your-business-makes-sales/

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

Website: https://www.amyporterfield.com/

Instagram: https://www.instagram.com/amyporterfield/

Twitter: https://twitter.com/AmyPorterfield

Online Marketing Made Easy Podcast: https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

Website: https://jasminestar.com/

Instagram: https://www.instagram.com/jasminestar/

Jasmine Star's Company, Social Curator: http://amyporterfield.com/socialcurator

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Are you prepared for the success you say you want?  Going viral is something a lot of entrepreneurs wish for, but when it actually happens, they aren’t prepared for the potential highs and lows that come with it.

Even if you have been working for years as a pro in your industry, virality and extreme audience growth overnight can bring with it unforeseen challenges (but also opportunities!).

And speaking of virality, what if you go viral for something not directly related to your business?

Success is not linear and you have to write your own story. On this week’s episode of Beyond Influential, I sit down with Ivirlei Brookes, who has reinvented herself several times over her career and continues to evolve. She has been everything from a Hitch-style dating coach to starting her own magazine and is now a mindset coach and mentor for female creative entrepreneurs.  

Ivirlei received massive attention from the media, as well as celebrities and influencers, after her emotional and informational Instagram Live video, White Women who Truly Want to Help: Here’s How, went viral in June after the murder of George Floyd. However, while this video has brought a lot of attention to her brand, her business is not built around anti-racism education. We talk about how she has focused on staying true to herself and her vision for her brand and business in the face of increased visibility.

We discuss the importance of staying true to your brand and not letting other people’s expectations define you, as well as reinventing oneself, and redirecting the conversation in a  way that serves your community. 

On Ep. 137, we cover:

• Why you shouldn’t be afraid to reinvent yourself
• Breaking through the limiting beliefs that are holding you back
• Valuing your work and charging what you’re worth
• Unexpected outcomes of virality: the good, the bad, and the ugly
• Why self-awareness and staying true to yourself is critical to finding success
• Developing a healthy mindset: tips to get started, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts

Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI!

Ivirlei's Book Recommendation, You Are a Badass by Jen Sincero: https://www.amazon.com/dp/B00B3M3VWS/?ref=exp_brittanykrystle_dp_vv_d

Website: http://mavenelle.com/

Ivirlei's Instagram: https://www.instagram.com/ivirlei/

Mavenelle Instagram: https://www.instagram.com/wearemavenelle/

Ivirlei's Viral Video on White Women who Truly Want to Help: Here’s How: https://www.instagram.com/tv/CA6uC66gF_q/

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*Full disclosure: The links to the book and journaling tools are affiliate links that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

Have you ever written a piece of social media content, agonizing over every word, just to delete it all and start over (possibly more than once)? Or just save it in your drafts because you don’t think it’s “good” enough? 

If you just said yes, you’re not alone. Mental roadblocks during the content creation process—everything from perfectionism to imposter syndrome to fear of criticism—are a very common issue for many creators and entrepreneurs. How do you move past them? It starts by recognizing them and then digging deep to figure out what exactly is standing in your way (and why).

I always say personal branding is personal, and one of the biggest (and most frequent) obstacles standing in the way of building the brand of your dreams, might just be you. In this short and sweet Beyond Influential solo episode inspired by a recent Tweet, I’m talking about triggers, content creation fears, and how to overcome them. 

In this episode, I cover:

• Evaluating your triggers: how to look inward and move past them
• How perfectionism can lead to a fear of content creation
• Basics aren’t “basic”: Why “profound" content shouldn’t be your ultimate goal
• Checking your ego: Why judging other people may actually be holding you back
• Why your specific audience is the key to content creation success
• Why you need to ignore others’ opinions of you if you want to achieve your goals, & more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

If you’re looking to get specific on your audience, check out my FREE Ideal Content Consumer Worksheet: https://www.brittanykrystle.com/icc/

Use these 11 Journal Prompts to Break Through Your Self-Limiting Beliefs and Uplevel Your Brand & Business: http://brittanykrystle.com/journalprompts

Check out my favorite journaling tools right here: https://www.amazon.com/shop/brittanykrystle?listId=IOYTDIEB58YI!

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*Full disclosure: The link to the journaling tools is an affiliate link that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase them. Thank you in advance (I appreciate you!) and please note that the prices change and vary over time due to Amazon marketplace changes.

We’ve all been there…when the words just aren’t coming to you.

You’re staring at the blinking cursor in a word doc... Drawing a blank in an empty caption box...Or maybe hitting “compose message” with good intentions but no good ideas for what to put in an email to your list...

Copywriting is a necessary skill no matter what you do for a living. Whether you’re building your personal brand, writing social media captions, updating your website, growing your email list, writing a sales page, you can’t avoid it. Great copy can build trust, deliver value, help you connect with your audience, and encourage them to take action. Copy can do the selling for you.

But writing copy for your personal brand and business can be a struggle if you don’t know how to deliver the right message to the right people strategically (or if you’re just intimidated by writing in general). The more comfortable you can get at communicating and developing your own authentic voice, the more you can create what you want on your own terms, which is why I’m excited to introduce you to my guest this week, copywriting expert Kelsey Formost. 

In this conversation we go beyond the surface-level explanation of what copy is and why it matters, and really go deep on the tactics and strategies behind creating copy that converts. If you’re struggling to write to your audience or you’ve been procrastinating on starting your email list, this episode is full of actionable tips on how to write compelling emails, headlines, taglines, and subject lines people actually open, just for starters.

On Ep. 135, we cover:

• How brand clarity + copy build the trust that helps you sell your products
• Kelsey’s entrepreneurial journey & how she turned a breakdown into a breakthrough
• Overcoming discouragement and obstacles when scaling your business
• Why email is not dead: Writing an authentic welcome sequence that grows your list 
• How to ideate & create the right freebies for your business 
• Tactical tips for headlines, titles, taglines and subject lines & more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

Ready for Step #1 in building a personal brand that grows your business? Check out The Clarity Course: https://brittanykrystle.com/clarity

Kelsey’s Freebies:

How to Start & Grow an Email List: https://kelseyformost.mykajabi.com/a/32078/pPJr3UuF

3 Copy Secrets to 3x Profits: https://kelseyformost.mykajabi.com/a/32072/pPJr3UuF

Kelsey’s Paid Products I Recommend: 

**USE THE CODE BRITTANY10 for 10% off Kelsey’s paid products!**

The Copy Class: Kelsey’s signature course on how to write words that sell (even if you’re not “a writer”)! https://kelseyformost.mykajabi.com/a/30646/pPJr3UuF

Subject Line Generator: Over 100+ proven fill-in-the-blank subject lines (with real-world examples) organized into easy-to-understand categories that will help you stop fretting over those pesky 50 characters & start increasing your open rates! https://kelseyformost.mykajabi.com/a/33098/pPJr3UuF

The Welcome Sequence: Kelsey’s proven “high five” email welcome sequence based on years of research that nurtures your new subscribers right out of the gate so they immediately feel like they know you, like you, and trust you enough to buy from you. https://kelseyformost.mykajabi.com/a/33096/pPJr3UuF

The Launch Sequence: Take the pressure off your next launch: These 10 (!!) proven, written-for-you emails are specially designed to make your next offer, product, course, or program launch easy & profitable! Kelsey covers BOTH open-and-close carts and evergreen offers. https://kelseyformost.mykajabi.com/a/33097/pPJr3UuF

Website: https://www.kelseyformost.com/

Instagram: http://www.instagram.com/kelsey.writes

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*Full disclosure: Some of Kelsey's links are affiliate links. I may receive compensation (at no extra cost to you) should you choose to purchase one of her products. Thank you in advance (I appreciate you!).

Are you ready to take the (now) virtual stages with confidence?  

Now that life has largely moved to the online space, being able to present and communicate your message in a compelling and engaging way to your audience is more important than ever. 

This week’s Beyond Influential is one I intentionally wanted to re-release, not only for those who might have missed it the first time around, but also because it is very relevant today in a new way. 

Public speaking is not about being on a physical stage anymore, and it’s not just for those who want to be professional speakers; this is a transferable skill set for any brand and business. Delivering your message so people actually pay attention is critical whether you’re on a Zoom call, on Instagram Stories, or as a podcast guest. 

Heather Sager is a speaking coach who helps busy entrepreneurs structure their ideas, clarify their message and hone their speaking skills so they deliver knockout live presentations, videos, workshops that help them sell. I’ve really gotten to know Heather since our interview, and if you haven’t checked out my interview on The Heather Sager Show, you can find the link below. 

This episode is really worth a (re)listen to hear these tips and insights through the lens of public speaking being virtual communication of your message and not physically getting on a stage. 

On this episode, we cover:

• How to get better thinking on your feet (highly relevant for any live situation!)
• What makes a compelling presentation and how to develop one
• Why being specific in your feedback is important & Heather’s 3:1 critique ratio
• Getting comfortable on stage: How to improve your stage presence & body language
• On-camera presentations vs. in-person – how are they different?
• What you need to do (and not do) before a presentation & more!

>> And if you’re interested in learning how to live stream and create videos with confidence for your business, Heather is doing a training for the Beyond Influential Insiders on it! Join the waitlist here: https://www.brittanykrystle.com/insiders/

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Other Helpful Links:

Get on the waitlist to join the Beyond Influential Insiders! The Insiders get access to trainings, special discounts, Live Q&A calls, and so much more. You can learn more here: https://www.brittanykrystle.com/insiders/

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

To Connect with Heather:

My episode on The Heather Sager Show: https://www.listennotes.com/podcasts/the-heather-sager/building-your-personal-brand-SIf1rnqw0Bh/

Website: https://www.heathersager.com/

Instagram: https://www.instagram.com/theheathersager/

Facebook: https://www.facebook.com/theheathersager/

LinkedIn: https://www.linkedin.com/in/heathermsager/

Twitter: https://twitter.com/theheathersager

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

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Are you capitalizing on your personal brand to grow your business?

Today’s episode is from the #GetHired Summit, where I participated on a recent panel as a personal brand expert. This summit was presented by Mentorli, an app designed to help diverse talent get hired through mentorship with the goal of matching underrepresented talent with amazing companies. 

With the rising unemployment rate due to the global pandemic, the #GetHired Summit was aimed at giving professionals the tools they need to get hired in a quickly-changing job market.  

For the record, even though this is called the “Get Hired Summit,” personal branding works exactly the same way whether you’re an entrepreneur trying to land a client or you’re trying to get hired for a full-time role. All of the panelists have used their personal brands to grow inside of organizations, as well as start their own businesses. 

We cover all things personal branding as well as platforms you can use to help you with growing your brand. 

And side note—one of the platforms we discuss is the value of LinkedIn, and if you need proof that it’s a valuable platform for entrepreneurs, LinkedIn is exactly how I received the opportunity to speak on this panel. 

Meet the Experts from the Get Hired Panel

This panel of personal brand experts was moderated by Luke Mocke, the Co-Founder of Mentorli. The experts on this panel have experiences ranging from leveraging their personal brands to create opportunities while just starting out in their careers to using it to reinvent themselves after years in the workforce. 

Joel Hansen started building his personal brand as a student and using it to build relationships and learn outside the classroom. He has a full time role in private equity, but he is also very active when it comes to his LinkedIn presence, and has even done a TedX talk on How Being Unqualified Can Be Your Secret Weapon Creating Impact.

Krystal Guerra has a decade of experience specializing in marketing for B2B tech and software as a service companies. She also has her own media agency, Guerra Media, and works as the Director of Demand Generation for a b2b company focused on education technology. 

Angie Callan is a career coach and the founder of Careerbenders, which is a company focused on career coaching, resume writing, and career job seeker services. 

On Ep. 134 of Beyond Influential, we cover: 

• What your brand actually is (it's not your logo, it's not your tagline... it's YOU)
• Why authenticity is the key to personal brand success 
• How to start building your personal brand (Hint: CLARITY)
• Depression, burnout, and listening to your mind and body during stressful times
• How to stop comparing yourself to others & start creating your own metrics for success
• LinkedIn engagement strategies and tactics that work to build your brand even if you’re just getting started & more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Brand Audit: https://www.brittanykrystle.com/brandaudit/

Free LinkedIn Resources: https://www.brittanykrystle.com/everything-linkedin/

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

Mentorli: https://mentorli.com/

Luke Mocke: https://www.linkedin.com/in/lukemocke/

Joel Hansen: https://www.linkedin.com/in/joelshansen/

Krystal Guerra: https://www.linkedin.com/in/guerrakrystal/

Angie Callen: https://www.linkedin.com/in/angiecallen/

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

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#beyondinfluentialpodcast

Whether intentional or not, influencers in the online space often make their lives look aspirational and effortless. Whether it’s gaining followers or making money, the lifestyle may appear “easy,” but while the job does come with some exciting highs, it also brings with it behind-the-scenes lows. 

We see so many bloggers, content creators, coaches, online experts, and gurus painting the online space as your escape from the corporate world, but they fail to mention that it’s not always sunshine and roses. Just like any other line of work, being an influencer and working with brands can be challenging, and also not necessarily scalable, which is why I’m excited to have Jen Morilla back this week to give us the honest truth! 

If you don’t know Jen, she was my first guest ever on Beyond Influential, Episode 1, where we talked about her life as a full-time, impact-driven travel influencer under the brand name The Social Girl Traveler. (You might also remember her from Ep. 131 on our biggest business mistakes with Christina Galbato!) Over the last three years, a lot has changed and evolved in her brand and business…Jen is now an online business expert, mentoring women who want to create and scale impact-driven businesses online, and she is not holding back on sharing her story. 

In this week’s episode, Jen joins me again to talk about the low points in her journey as an entrepreneur, including admissions she has never made publicly before (and most influencers would never admit!).

From a relentless travel and content creation schedule, to getting into five figures of debt and nearly giving up, to climbing out of the hole, finding success, and making thousands a month from her online courses and coaching, Jen walks us through her story since that first conversation we had back in the Fall of 2017, and shares the insights she’s picked up along the way. If you need a little motivation, this conversation might be just the thing you need to keep pushing through the challenges!

On Ep. 133, we cover: 

• The behind-the-scenes struggles of the travel blogger & influencer lifestyle 
• The potential pitfalls of monetizing your passion: burnout, mental health & mindset issues
• How Jen got herself into $23,000 of debt as an influencer, developed a healthy money mindset, and the action steps she took to get herself out of the red
• Business coaching: the new MLM?
• Investing in business mentors & how to pick the right one for you 
• What most online coaches & influencers won’t share about their “massive” business  results & more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

If you enjoy this episode, I also highly encourage you to check out Ep. 131, Biggest Mistakes & Lessons Learned as Entrepreneurs with both Jen & Christina Galbato for more behind the scenes about the reality of influence as a business.  https://www.brittanykrystle.com/the-biggest-mistakes-lessons-learned-as-entrepreneurs-with-jen-morilla-christina-galbato/

For more about Jen, her mission, and why she’s so impact driven, check out Ep 1, Jen Morilla, The Social Girl Traveler on Finding Brand Deals, Influencer Life & Full-Time Travelhttps://podcasts.apple.com/us/podcast/1-jen-morilla-social-girl-traveler-on-finding-brand/id1264581842 And if you want to hear even more from Jen and check out her training she presented live for the Beyond Influential Insiders on How to Create and Launch Your First Digital Product, you can head to https://www.brittanykrystle.com/insiders for all the info.

Get on the waitlist to know when the doors to the Beyond Influential Insiders open again! https://www.brittanykrystle.com/insiders/

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode! https://www.instagram.com/brittanykrystle/

Website: https://www.thesocialgirltraveler.com/

Instagram: https://instagram.com/jenmorilla

Website: https://www.brittanykrystle.com/

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#beyondinfluentialpodcast

Are you currently running ads to grow your business on Facebook and Instagram? 

If you are not, or you’re on the fence, this Beyond Influential episode may change your mind. (And if you are, you’ll likely learn something new like I did!)

Some popular reasons you might not be running ads include not knowing where to start, being intimidated by the Facebook ads platform, and the endless questions from whether you should be boosting your posts to how big a budget you should have to know if ads are working.

Or maybe you’re thinking, “Why pay for advertising when you are getting results for ‘free’?” 

There are some entrepreneurs out there who will brag about their organic marketing sales numbers on Instagram and Facebook, but let’s talk about the growth those folks are missing out on by not using Facebook’s paid advertising platform strategically. 

On this week’s Beyond Influential, Facebook and Instagram Ads expert, Frannie Coggeshall, gives us a look behind the scenes of running an ads agency, plus inside tips on setting yourself up for success with ads. Frannie is the founder of Elevate Her Marketing, an agency that supports female online course creators in growing their businesses 10x faster than they could on their own through full-service Facebook & Instagram ads management.

Whether you want to hear about what you really need to focus on when running ads, how to build out your ads strategy, or just some truth bombs about running an agency and building a team, this episode is for you.  

If you have been playing with the idea of running an ad campaign, or you’re curious about what it’s like to transition from a 9-5 to living in another country while running your own business…be sure to listen in to hear how Frannie has made this happen! 

On Ep. 132, we cover: 

• Frannie’s entrepreneurship journey: How she left behind the NYC grind and found freedom by building a location-independent ads agency 
• How Frannie got crystal clear on her business vision, her ideal clientele & the realities and risks of running a business based on a single platform  
• Remote Team-Building: How she hires, onboards, and sets expectations in a work-from-anywhere world
• Facebook Ads Trends: How she and her agency keep up with the latest updates & her go-to resources for staying on top of the game!
• The importance of brand clarity & why you need a deep understanding of your customers to run ads effectively
• The Facebook algorithm: How it works, why “targeting” isn’t as important for ads results as most people think, and more!

If you enjoyed this episode and want to check out Frannie’s training on How to Grow Your Business 10x Faster with Facebook and Instagram Ads, as well as hear more expert conversations and tips like these, and ask your questions directly during Live Q&As—get on the waitlist to join the Beyond Influential Insiders! The Insiders get access to trainings, special discounts (like a special offer on Frannie’s in-depth “Elevate Your Ads” Course), Live Q&A calls, and so much more. You can learn more here: https://www.brittanykrystle.com/insiders/

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Get on the waitlist to know when the doors to the Beyond Influential Insiders open again! https://www.brittanykrystle.com/insiders/

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode!

Website: https://elevatehermarketing.com/

Instagram: https://www.instagram.com/elevatehermarketing/

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

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Have you ever freaked out about a mistake you’ve made in your business and had to call on your business besties to get you through it?

There is no “perfect” in entrepreneurship and you need to have people you trust around you who will give it to you straight (and also hype you up when you need it!). Let’s face it, it’s not a matter of will a mistake happen, but rather when will a mistake happen and how do I recover! 

On this week’s episode, I want to share a raw and real conversation with the two women I reach out to when I need a business gut check, my girls Jen Morilla and Christina Galbato. We’ve been supporting each other behind the scenes for a while, sharing our mishaps, “oh sh*t” moments, and our fair share of fear-inducing Zoom calls, text messages, and voice memos that we work through together. 

Episode 131 is a true behind-the-scenes—no sugarcoating—where we dive into everything from how we break past our perfectionism to learning to embrace all aspects of the journey. We unpack the lessons we’ve learned the hard way around monetizing, building our brands, building our teams, building our businesses, making friends in the space… you name it!

Get ready to sit in on a few business girlfriends chatting about how we support each other in business through failures and wins!  

On Ep. 131, we cover: 

• Our biggest mistakes & lessons learned as online entrepreneurs
• Why mistakes are critical to growing your business
• How to avoiding the comparison trap and obsessing over followers count
• Overcoming the desire to get it “perfect” 
• Lessons learned around launches and offering products
• Making true friendships in the online space (even with those who are your competitors)
• The importance of patience when it comes to growing your business, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

If you want to hear Jen & Christina LIVE, grab this LIMITED-TIME SPECIAL OFFER to join the Beyond Influential Insiders: https://www.brittanykrystle.com/insiders

Want to support the podcast (for Free!)? Leaving a review on Apple Podcasts goes a long way: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842

Tag me on Instagram @brittanykrystle with your favorite takeaways from this episode!

#117 How to Use Your Personal Brand to Stand Out From the Crowd with Brittany Krystle & Christina Galbato: https://www.brittanykrystle.com/how-to-use-your-personal-brand-to-stand-out-from-the-crowd-with-brittany-krystle/

#111 Christina Galbato on the Business of Educating Instagram Influencers in 2020: https://www.brittanykrystle.com/christina-galbato-on-the-business-of-instagram-influencer-education-in-2020/

#17 Christina Galbato, The Bold Brunette, on Life as a Full-Time Luxury Travel Influencer, & How She Organically Grew Her Instagram from 0 to 100,000 Followers in a Year: https://www.brittanykrystle.com/17-christina-galbato-the-bold-brunette-on-life-as-a-full-time-luxury-travel-influencer-how-she-organically-grew-her-instagram-from-0-to-100000-followers-in-a-year/

#1 Jen Morilla, The Social Girl Traveler on Finding Brand Deals, Influencer Life & Full-Time Travel: https://www.brittanykrystle.com/1-jen-morilla-the-social-girl-traveler-on-finding-brand-deals-influencer-life-full-time-travel/

My episodes on Christina’s Her Life By Design Podcast:

How to Master Your Personal Brand to Stand Out Online w/ Brittany Krystle: https://podcasts.apple.com/us/podcast/her-life-by-design/id1486275339?i=1000466725831

Our Biggest Lessons Learned as Online Business Owners w/ Brittany Krystle & Jen Morilla: https://podcasts.apple.com/us/podcast/our-biggest-lessons-learned-as-online-business-owners/id1486275339?i=1000486469766

Website: https://christinagalbato.com/

Instagram: https://www.instagram.com/christinagalbato/

Youtube: https://www.youtube.com/channel/UC3ElyNu3xRLu6CCVGySX2uA

Her Life By Design Podcast: https://podcasts.apple.com/us/podcast/her-life-by-design/id1486275339

Website: https://www.thesocialgirltraveler.com/

Instagram: https://instagram.com/jenmorilla

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

#beyondinfluentialpodcast