Beyond Influential

You are going to love this week’s episode! It’s an incredibly inspiring and empowering conversation with a badass entrepreneur I’ve had the pleasure of getting to know recently, Jill Stanton. I was familiar with Jill before we did this interview, but I really started getting to know her personally this year, both in 1-on-1 conversations we’ve had and in the virtual mixers she’s hosted. Not only does she know her shit, but I love her attitude and the other incredibly successful and cool women she attracts.   If you don’t know Jill,  she is one half of Screw The Nine To Five, a company that has inspired and empowered tens of thousands of new entrepreneurs to quit their jobs, start and grow thriving online businesses, and make over $100,000 a year, all while being location independent and living lives of meaning and purpose. When she’s not CEO-ing, Jill also loves travelling the world with her husband Josh and their young boy, Kai.    Jill is also the founder of the Millionaire Girls Club, which is a place to connect with unapologetically successful women who hype you up, inspire you to play a bigger game, and have way more fun doing it. She’s currently planning her first retreat, which we’re going to get into in this episode.    I know I say this about a lot of interviews, but this conversation really is one of my favorites to date. And I can’t think of anyone listening who won’t get something valuable out of it.    In Ep. 157, we cover:

• Jill’s journey into the online space and the early years of her business
• Affiliate marketing: How Jill was able to crush it as an affiliate marketer and what it takes to be successful at it
• How she scrapped a very lucrative business model to do what truly feels aligned (and why that’s not a crazy thing to do!)
• Developing the mindset required to become a millionaire and her favorite money mindset resources
• Navigating failure and change, how motherhood has affected her business and lifestyle, and more!

Jill really drops so many gems in this episode. She also gives some great book recommendations, which you can find below.     Want to listen to Beyond Influential ad-free and get other exclusive perks? Check out Beyond Influential Backstage right here: https://www.brittanykrystle.com/backstage     Want to create your own course or coaching program? If you’re interested in creating your own course or coaching program without investing thousands, check out Jill’s Course Creators Bootcamp, which is a very low risk and very effective way to get started no matter what your niche is.    I only recommend products I can stand behind, and what Jill offers is truly a proven system that will help you create a product people will want to buy, and is a ridiculously high value for a very low price. You can check it out here: https://www.brittanykrystle.com/thescrew Jill’s Book Recommendations!

• Dollars Flow to Me Easily by Richard Dotts https://amzn.to/3joF0Dg
• Dissolve the Problem by Richard Dotts https://amzn.to/3h6GHTb
• Breaking the Habit of Being Yourself by Joe Dispenza https://amzn.to/2U8uSnB
• A Happy Pocket Full of Money by David Cameron Gikandi https://amzn.to/3h3OwJo
• Secrets of the Millionaire Mind by T. Harv Eker https://amzn.to/3quWDmM
• The Illusion of Money by Kyle Cease https://amzn.to/2T15QqD

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!   Other Helpful Links:

Check out Jill's Course Creators Bootcamp: https://www.brittanykrystle.com/thescrew

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage

 

To connect with Jill:

Website: https://www.screwtheninetofive.com/

Millionaire Girls Club Instagram: https://www.instagram.com/themillionairegirlsclub/

Screw the Nine to Five Instagram: https://www.instagram.com/screwtheninetofive

Facebook: https://www.facebook.com/SayNoToNinetoFive/

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

 

*Full disclosure: Some of the links above are affiliate links. I will be compensated (at no extra cost to you) should you choose to purchase through them. Thank you in advance. (I appreciate you!)

If you missed last week’s episode, it was the first episode of Beyond Influential Unfiltered, which is my more real-time twist on the traditional solo episode, where I get to give off-the-cuff commentary and hot takes on relevant news and topics related to influence, share behind the scenes of my business (and business in general!), and any recent trends you need to know about that I’m keeping an eye on!

Oh, and by the way, it's all on VIDEO! You can watch below or jump over to YouTube, where you can watch, like and subscribe! 

Think of BI Unfiltered as solo episodes on steroids.

And don’t worry—you'll still be getting all of the Beyond Influential interviews you know and love, and there’s a great one coming out next week that I know will be really valuable for you.  

If you listened to last week’s Unfiltered episode, it was more freeform to test and learn. This week’s episode is a little more structured and really hits on branding, business, and mental health in the context of some current trending topics including the Victoria’s Secret rebranding, rethinking obligations pro athletes have to sponsors and the events they participate in, some thoughts on moves Spotify is making in the audio space, including the Call Her Daddy’s Spotify deal, and more!

Watch the Episode on YouTube: https://youtu.be/HVPX_nHeYSU

Referenced Articles:

Cristiano Ronaldo snub sees Coca-Cola market value fall by $4bn https://www.espn.com/soccer/portugal-por/story/4410619/cristiano-ronaldo-snub-sees-coca-cola-share-price-fall-by-$4bn

Intern Blamed for HBO Max Email Snafu Receives Outpouring of Support Online https://variety.com/2021/digital/news/hbo-max-email-snafu-intern-1235000742/

World No. 2 Naomi Osaka withdraws from Wimbledon to take 'personal time with friends and family' https://www.espn.com/tennis/story/_/id/31653392/world-no-2-naomi-osaka-withdraws-wimbledon-take-personal-friends-family

Victoria’s Secret Swaps Angels for ‘What Women Want.’ Will They Buy It? https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan-rapinoe.html

Spotify acquires Podz, a podcast discovery platform https://techcrunch.com/2021/06/17/spotify-acquires-podz-a-podcast-discovery-app/

 

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

  To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

I’ve got something new for you this week! Maybe you’ve been listening to Beyond Influential for a while, or maybe you just started tuning in, but I’m putting a new twist on it for this week’s episode.

Introducing Beyond Influential Unfiltered! I’ll be sharing more about what Unfiltered is and my vision for it in this episode, but the quick and dirty explanation is that I wanted a vehicle to share off-the-cuff commentary on a variety of topics that have caught my attention recently—from current events to relevant trends and more. Joining me today for this candid conversation is Shannon O’Donovan, tech wizard and second in command in my business, who you may remember from Ep. 99 Behind the Scenes of My Business: Team-Building, Finding Your Zone of Genius & Leaning Into Change. 

And something extra special... this whole episode is on video, so you can actually watch it—just head over to beyondinfluential.com!

Additionally, I’ve included topic timestamps with the video for you, in case you want to jump to a certain talking point, and you can find links to the articles and images we reference below the video.

As Unfiltered evolves, I’d love to hear your feedback and any topics you’d like my take on, so shoot an email to my team at [email protected] and let us know!

 

Referenced Articles:

As Demand for Crocs Soars, the Brand Is Breaking Up With Some Longtime Retailers https://footwearnews.com/2021/business/retail/crocs-stops-selling-retailers-1203129056/

And Now, Crocs With Stiletto Heels https://www.npr.org/2021/06/09/1004908194/and-now-crocs-with-stiletto-heels

Emrata Instagram post https://www.instagram.com/p/CPyV-tkMnCB/

Introducing Twitter Blue – Twitter’s first-ever subscription offering https://blog.twitter.com/en_us/topics/company/2021/introducing-twitter-blue

Fake COVID Vaccine Cards Are Being Sold Online. Using One Is A Crime https://www.npr.org/2021/06/08/1004264531/fake-covid-vaccine-cards-keep-getting-sold-online-using-one-is-a-crime

gogetvax.com

Young Creators Are Burning Out and Breaking Down https://www.nytimes.com/2021/06/08/style/creator-burnout-social-media.html

Trisha Paytas Announces Departure from Frenemies Podcast with H3’s Ethan Klein https://www.vulture.com/2021/06/trisha-paytas-quits-frenemies-podcast-with-h3s-ethan-klein.html

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with Shannon:

Instagram: https://www.instagram.com/seodonovan

LinkedIn: https://www.linkedin.com/in/shannonodonovan/

Clubhouse: https://www.joinclubhouse.com/@seodonovan

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

Have you ever read a book that’s just stuck with you over the years? 

I have, and this week’s Beyond Influential guest is the author of one of those books! I first read Paco Underhill’s Why We Buy: The Science of Shopping when I was in high school, and it was one of my first introductions to marketing and the psychology behind it. And to this day, it’s still my go-to book recommendation whenever someone asks me for suggestions on how to learn about customer research.

This book has been in continuous print for over twenty years, has been published in 28 languages, and still sells over 100,000 copies per year... and for a good reason.

Paco Underhill created the field of retail anthropology and the science of shopping. He is the founder of Envirosell, a global retail consulting firm that has worked with the biggest companies you can name, including Microsoft, McDonald's, Adidas, and Estee Lauder, and across every kind of retail location you can think of—malls, department stores, supermarkets, airports, theme parks, and more—to study their customers' browsing and buying habits in order to learn the best way to lead them to make purchases.   

He’s also the author of Call of the Mall: The Geography of Shopping and What Women Want: The Science of Female Shopping, an international keynote speaker, and a regular contributor to The Wall Street Journal and The New York Times.

I was really honored to be able to have this conversation with Paco because of the depth and breadth of his knowledge. His work has really been before its time and he continues to innovate and bring fresh ideas to the biggest businesses in the world.

On Ep. 156, we cover:

• How Paco created the science of shopping and the study of the consumer
• His secret to growing his business and winning clients at the Fortune 50 level
• How the digital world is having an impact on how we shop and why small businesses are uniquely positioned to be successful
• Why the US is actually behind other countries when it comes to the retail experience
• How women are critical to the retail economy and why it’s necessary for businesses to cater to them specifically
• The tipping point when businesses make a change that the rest of the industry follows, and more!

 

 

Check out Paco’s books!

• Why We Buy: The Science of Shopping https://amzn.to/2T3ipBp
• Call of the Mall: The Geography of Shopping https://amzn.to/3z1HNbb
• What Women Want: The Science of Female Shopping https://amzn.to/3w1GjeZ

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Other Helpful Links:

Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with Paco:

Website: https://pacounderhill.com/

Twitter: https://twitter.com/PacoUnderhill1

Instagram: https://www.instagram.com/paco0181/

Facebook: https://www.facebook.com/paco.underhill

LinkedIn: https://www.linkedin.com/in/pacounderhill

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

 

*Full disclosure: The links to Paco’s books are affiliate links that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase one of them. Thank you in advance. (I appreciate you!)

This week is Part 2 of an incredibly actionable conversation with Christopher McDonald, a Talent Booker who has worked with everyone from high-profile billionaires to celebrities and has booked an array of top talent from the world of entertainment, sports, business, science, tech, and politics. If you haven’t listened to Part 1 yet, you should definitely check it out.

Christopher has booked, produced and written for an array of programming including late-night television, cable news, web series and comedy sketch shows, and has been there since Day 1 booking talent for Tom Bilyeu’s Impact Theory, which is where he and I met when I was working with Tom as a client at VaynerTalent.

In last week’s part 1 of the conversation, we talked about his background working in Hollywood—expectations vs. reality, how he booked the biggest entertainment industry names, and how it really works behind the scenes. He also gave valuable tips and insights on networking, including the biggest mistake people make, as well as strategies for booking your show and landing dream guests. We also got a behind-the-scenes look at the launch and growth strategies of Impact Theory. 

This week, in Part 2, we talk about all things pitching, and Christopher even shares the invaluable advice he got directly from Oprah herself on what standard she uses to book her own guests. This episode is definitely one you’ll want to take notes on!

On Ep. 155, we cover:

• The A-to-Z of effective pitching: What to include, how long it should be, the tone you should take, and more
• Tips for effectively getting your foot in the door (but not literally!)
• Your one-sheet: What it is, why you need one, and what to include
• The big no-nos to avoid: What will get your pitch rejected immediately
• The one critical step you can’t skip in the pitching process
• Factors you need to consider when booking your show
• Handling rejection and why you shouldn’t take it personally, when to shoot your shot to book major guests, and more!

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Other Helpful Links:

Listen to Part 1 of this Interview with Christopher McDonald! https://www.brittanykrystle.com/the-perfect-pitch-hollywood-insider-tips-on-how-to-network-with-the-a-list-land-your-dream-guests-with-christopher-mcdonald-part-1/

Check out the Free training on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with Christopher:

Website: https://www.connections-first.com/

Twitter: https://twitter.com/finessemcdonald

LinkedIn: https://www.linkedin.com/in/finessemcdonald/

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

I am very excited about this week’s and next week’s episodes because this is an incredibly valuable and actionable two-parter with a guest who is world-class at what he does and these are skill sets you’re going to need no matter what you do in life.  

As I’ve been growing this show and looking to take Beyond Influential to the next level, I’ve been thinking a lot about the people I know in my network who are master networkers—they build long-lasting relationships with people at all levels in a way that is not purely transactional, and they do it in a way that feels very real and authentic. 

I met this week’s guest, Christopher McDonald, when I was working with Tom Bilyeu as my client at VaynerTalent; he’s been an integral part of Tom’s brand and the launch and strategy of both Inside Quest and Impact Theory, which we get into in this Part 1.

Christopher is a Talent Booker with almost two decades of experience and an extensive network of connections and relationships.  He has worked with everyone from high profile billionaires to celebrities and has booked an array of top talent from the world of entertainment, sports, business, science, tech, and politics. 

And for what Christopher does as a talent booker, you need to have very strong relationships but also a very strong creative and strategic eye. 

Christopher has booked, produced, and written for an array of programming including late-night television, cable news, web series, and comedy sketch shows. Christopher helped launch The Kelly Clarkson Show (NBC), Tavis Smiley (PBS), the second coming of The Arsenio Hall Show (CBS/Tribune), It’s Not You, It’s Men with Tyrese & Rev Run (OWN), Post Malone's Worldwide Celebrity Pong League (Facebook Watch), and Demi Lovato’s project (Quibi), and he has been with Tom Bilyeu’s Impact Theory from the very beginning. 

Normally no one likes a name-dropper, but I specifically told Christopher to please namedrop in this conversation because he’s worked with people like Prince, Tom Cruise, Will Smith, Chris Rock, Eddie Murphy, Angelina Jolie, Jay-Z, Kanye West, Dave Matthews, Joni Mitchell, Alicia Keys, John Legend... you get the picture. 

I love to introduce you to the people you should know on Beyond Influential, because while the public usually pays attention to the “face” of the brand, there are always talented people behind these people that make it all possible.  

On Part 1 of this conversation, we cover a lot of juicy topics: 

• Christopher’s career evolution: From journalism to music booking to launching Impact Theory
• Working in Hollywood: Expectations vs. reality
• How he booked the biggest talent in Hollywood: What he loved, his approach, and the not-so-glamorous moments
• All things networking: Tips, insights, and the biggest mistake people make
• The launch of Impact Theory & its current growth strategies
• How to book your show & strategies for landing dreams guests 
• Why you want “lightning in a jar” moments in your interviews, how to take your show to the next level, & more!

And you are not going to want to miss Part 2 next week which is all about the ins and outs of pitching, advice he received from Oprah herself about booking, and more! These are both bookmark episodes for sure! 

 

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Other Helpful Links:

If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with Christopher:

Website: https://www.connections-first.com/

Twitter: https://twitter.com/finessemcdonald

LinkedIn: https://www.linkedin.com/in/finessemcdonald/

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

If you didn’t already know, before I started my own business, I spent a few years working on Gary Vaynerchuk’s team, specifically, on his personal brand, Team Garyvee. Working with Gary on his brand was such an educational and life-changing experience, and that opportunity started my passion for personal branding (and I’ve been living and breathing it ever since!).

This week’s episode was an exciting one for me. I had the honor of being interviewed as a guest on The Sasha Group’s new podcast, Building While Flying, where they focus on tackling uncertain times by adopting an uncertainty mindset—we can't predict the future, but we can listen, learn, apply and share as we all navigate complex times together. If you aren’t familiar with the Sasha Group, it’s part of the Vayner X umbrella of companies that services small and mid-sized businesses through a variety of marketing offerings.  

It was exciting to be able to reconnect and collaborate with the Vayner family, and this interview brings things full circle. Naturally, we chatted about all things personal branding. Whether you’re new to personal branding or not, this episode is full of valuable gems and takeaways!

On Ep. 153, we cover:

• My passion for personal branding: How I discovered it and developed my own brand
• Why you should be developing your personal brand, especially if you are an entrepreneur 
• The path of least resistance: How to approach your content strategy
• Niching down: Why it’s critical to know exactly who you are talking to
• Checks and balances: Why you need trusted people around you who will tell you “no”
• What it actually means to be authentic and why it matters
• Quickfire personal branding Q&A, what I’m up to next, and more!

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

 

Other Helpful Links:

Listen to my interview on the Building While Flying Podcast: https://apple.co/3ap2e6Z

If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/

Want to collaborate with me? Click here: https://www.brittanykrystle.com/contact-me/

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with The Sasha Group:

Website: https://thesashagroup.com/

Building While Flying Podcast: https://thesashagroup.com/building-while-flying-podcast/

Twitter: https://twitter.com/TheSashaGroup

Facebook: https://www.facebook.com/thesashagroup/

LinkedIn: https://www.linkedin.com/company/thesashagroup/

YouTube: https://www.youtube.com/channel/UCV388h1qepRDmXuEv9AQI-w

Instagram: https://www.instagram.com/thesashagroup/

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

Want to know more about the most buzzed-about social media platform right now? 

If you haven’t heard of Clubhouse, the drop-in audio app is arguably the hottest platform at the moment. It’s currently invite-only and iOS-only, but they are working on the Android version and plan on opening it up to everyone in the near future. Clubhouse has been growing rapidly and is quickly gaining the attention of a who’s-who of entrepreneurs, celebrities, investors, athletes, you name it. 

The founders are really paying attention to the user experience and have been offering a lot of transparency in the development and plans for the platform, including frequent town halls where they update users on what’s new, what they’re working on and more. 

Social apps change a lot, and if you’re interested in how social media platforms grow and evolve (and listen to their user base!), this is a great case study to keep your eye on!

As of the time of recording this episode, Clubhouse is rolling out Payments, their first monetization feature for creators on the platform, which is currently in Beta. I find this particularly interesting because 100% of the payment will go to the creator with Clubhouse taking no cut at all, and they say this will be the first of many features that will allow creators to get paid directly on Clubhouse. The co-founders have been very vocal about building a platform that puts creators first and are aligning their business model to help creators make money and thrive on the platform. 

Clubhouse also plans to make several changes to increase personalization of the app, including tweaking the Activity feed, more control over push notifications, a personalized list of suggested rooms that appear on-screen when you first open the app, and more. 

This week’s Beyond Influential has been highly requested and is dedicated to talking basics, best practices, and what you need to know about this platform. 

I’m excited to share this episode with you, where I have a candid conversation with two of my favorite Clubhouse creators and collaborators, Brian Fanzo and Scott Martin. They’ll introduce themselves in the episode, but you might remember Brian from Beyond Influential Ep. 47 and Ep. 48 on How to Build an Authentic Community That Gets Business Results, and if you listened to Ep. 125 on The Best Advice on How to Build an Influential Personal Brand Online, you might remember Scott from the clip taken from my interview on his Groundswell Marketing Podcast on Why Intentionality and Clarity are Essential to Personal Brand Marketing. Scott and I had the pleasure of meeting and hitting it off after his wife, Jill, who is one of my incredible LinkedIn Laws students and success stories (she 4x’d her monthly take home in the first month of implementing the course!), had told him about me. 

While I’ve known both Brian and Scott for a while now, I can really credit Clubhouse with bringing us closer and allowing us the perfect opportunity to collaborate, which really is part of the appeal of the platform.  We host a weekly Clubhouse room on Tuesdays in Scott’s Sustainable Growth Marketing club, where we talk about personal branding related topics and do Q&A. 

I love collaborating with Brian and Scott because we all align on the importance of integrity, and it really translated into an honest and candid conversation.  

On Ep. 152, we talk all things CLUBHOUSE!

• How to build a valuable network and strong relationships on the platform
• The good, the bad and the ugly: what we love and what needs improvement
• Moderation tips: How to create a positive experience, keep people on topic, and provide value to everyone in the room
• The basics and best practices for using the app
• How to be an ally and amplify underrepresented voices
• Analytics tools, monetization, the future of the app, and more!

 

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

 

Clubhouse Links:

Follow Brittany: https://www.joinclubhouse.com/@brittanykrystle

Brittany's Beyond Influential club: https://www.joinclubhouse.com/club/beyond-influential

Follow Scott: https://www.joinclubhouse.com/@scottadammartin

Scott's Sustainable Growth Marketing club: https://www.joinclubhouse.com/club/sustainablegrowthmarketing

Follow Brian: https://www.joinclubhouse.com/@isocialfanz

Brian's Misfit Mafia club: https://www.joinclubhouse.com/club/misfitmafia

Brian's ADHD Superpowered club: https://www.joinclubhouse.com/club/adhd-superpowered

 

More Episodes to Listen To:

How to Build an Authentic Community That Gets Business Results Beyond Influential Ep. 47: https://bit.ly/3238mxg Beyond Influential Ep. 48: https://bit.ly/2POiGXE

Ep. 125 The Best Advice on How to Build an Influential Personal Brand Online: https://bit.ly/3mLYvpi

My interview on Scott's Groundswell Marketing Podcast on Why Intentionality and Clarity are Essential to Personal Brand Marketing: https://bit.ly/2RjVNvm

  Other Helpful Links:

If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/

Want to collaborate with me? Click here: https://www.brittanykrystle.com/contact-me/

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with Brian:

Website: https://www.isocialfanz.com/

Instagram: https://www.instagram.com/isocialfanz/

Facebook: https://www.facebook.com/iSocialFanz

Twitter: https://twitter.com/iSocialfanz

YouTube: https://www.youtube.com/c/BrianFanzo

LinkedIn: https://www.linkedin.com/in/brianfanzo/

Clubhouse: https://www.joinclubhouse.com/@isocialfanz

 

To connect with Scott:

Website: https://www.groundswell.marketing/

Instagram: https://www.instagram.com/ScottMartin_org/

Twitter: https://twitter.com/scottadammartin

LinkedIn: https://www.linkedin.com/in/scottadammartin/

Groundswell Marketing Podcast: https://www.groundswell.marketing/podcast

Clubhouse: https://www.joinclubhouse.com/@scottadammartin

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

This week’s episode of Beyond Influential is a vulnerable one for me because I’m opening up about something I’ve never shared publicly before. It’s my biggest fear, and it’s probably not something you’ve heard of. 

I have emetophobia, which is the fear of vomiting. And I want to be fully transparent about this—this week’s Beyond Influential interview was not easy for me to do. Just having this conversation around emetophobia was anxiety-inducing and though you might not be able to hear it because I’ve learned to hide my anxiety, the first half of the interview I really felt physically unwell until we moved away from emetophobia into talking more specifically about my guest’s business.

Emetophobia is very misunderstood and not widely diagnosed even though it is a fairly prevalent anxiety disorder that’s closely related to OCD (more so than other phobias or types of anxiety). Even today, there isn’t a ton of information about it online. 

And while it’s estimated that 1.7-3.1% of males and 6-7% of females experience emetophobia, I think the numbers are actually higher than that—because of both a lack of awareness and the fact that it’s commonly misdiagnosed as other issues. 

Emetophobia varies enormously in how it affects people, as well as how debilitating it is to live with it. When it comes to my own experience with emetophobia, I live with this and think about it every day, but unless I tell you about it, you wouldn’t know because I still go about my daily activities, travel, etc. However, for some people it’s much worse, to the point that they won’t even leave their homes or they’ll very severely restrict their eating.

And while my closest family and friends know this is a fear of mine, even they don’t understand the depth of that fear, how it affects me day-to-day, and the steps I take to avoid getting sick that they wouldn’t notice and I wouldn’t mention. At this point, I don’t even consciously realize I’m doing some of them because they’ve become so ingrained.

You may be wondering why I’m sharing all of this with you. There are a few reasons:

1. Everyone deals with things you don’t realize, and it’s important to acknowledge that everyone’s fighting battles you don’t know anything about. And though I haven’t discussed this publicly before, I’m not hiding it—it just doesn’t come up in casual conversation and there’s usually no reason for me to bring it up. But I’ve decided it’s time for that to change and to have a candid conversation around it.
2. It’s important to understand the difference between fear and an actual phobia. Phobias interfere with your day-to-day life in a way you can’t control and can actually cause physical or psychological impairment. And that’s hard to convey to people. My best friend, who’s known me for decades, knows I don’t like throwing up. But she had no idea until a couple weeks ago when I brought it up that it was more than a simple fear, and that it’s actually a true phobia that negatively impacts my life every day.
3. Awareness and destigmatization. I know this phobia might sound very weird or even ridiculous to some, but it’s very real. I know a fear of throwing up is not logical. I know it’s a natural bodily response, and that people don’t actually enjoy throwing up, but that makes no difference to someone who suffers from this phobia. And if this episode helps one person who’s also struggling with emetophobia—whether they have a name for it or not—it would be worth it because I know how debilitating it can be, and how hopeless it is to feel like no one around you understands what you’re going through.

With that being said, I’m excited to introduce this week’s guest, Anna Christie, who is a psychotherapist and counsellor who specializes in treating emetophobia (and is a recovered emetophobe herself). Her free website of resources for therapists gets hundreds of thousands of views per month, and she has a popular weekly podcast, “Emetophobia Help with Anna Christie.”

Aside from her counselling credentials, Anna also holds a B.A in World Religion and Creative English, a Master of Divinity degree and an MBA. She was a United Church minister who changed careers in 2010 after thirty years in the pulpit—and fun fact, she also recently took up  competitive curling after a 30 year hiatus!

On Ep. 151, we cover:

• Emetophobia: What it is and how it can be treated
• Anna’s experience with emetophobia, as well as her recovery and journey to help others
• What you should and shouldn’t say to someone with emetophobia
• Her business: How she created this niche and became the go-to for emetophobia
• How she’s used SEO, social media and podcasting effectively to build her brand and position her business for maximum impact, how she has no plans to let age stop her, and more!

 

 

While this episode is really more about emetophobia generally and Anna’s business, if you’re curious about my experience with emetophobia specifically and how I’m currently working on it, I am happy to give more details in a follow up episode if you’re interested. Send an email to [email protected] and let me know what questions you have because these conversations need to be happening!

 

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Other Helpful Links:

If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with Anna:

Website: https://emetophobiahelp.org/

Instagram: http://www.instagram.com/emethelp

Facebook: http://www.facebook.com/emetophobiahelp

Pinterest: https://www.pinterest.com/EmetHelp

Twitter: http://www.twitter.com/emethelp

Anna's Podcast, Emetophobia Help with Anna Christi‪e‬: https://apple.co/3cBZqoJ

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

Have you ever wondered what it really takes to launch, grow, and monetize a successful podcast? If you’re nodding your head, you’re going to want to listen to this episode of Beyond Influential. 

My guest, Travis Chappell, knows a thing or two about podcasting and building a world-class network. His Build Your Network podcast currently has over 500 episodes and is consistently at the top of the business and entrepreneurship iTunes charts, and has been featured in Forbes’ 10 Podcasts to Change Your Life alongside Joe Rogan, Tim Ferriss, and other A-List podcasters.

Travis is also the founder and CEO of Guestio, a new platform that connects content creators with high-level dream guests.

In this conversation, we dig into Travis’s story, including his unconventional upbringing, experience in door-to-door sales, and how he took what he learned to pivot into podcasting and entrepreneurship. We talk about everything from networking and connecting with people authentically to how he started, grew, and monetized his Build Your Network podcast, and what he teaches other entrepreneurs who want to become successful podcast hosts.  

On Ep. 150, we cover: 

• The best sales tips Travis learned selling door-to-door 
• Travis’s transition from sales to entrepreneurship & how he invested in himself
• How to build an audience intentionally with an eye towards monetization
• Mentorship: Why you need a mentor and how to find the right one
• Networking: How to book your dream guests & connect with influential people you want to know
• Top tips for launching, growing, and monetizing a podcast 
• Clubhouse: the pros and cons you should be aware of 
• Travis’s new business venture, Guestio, & more!

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Other Helpful Links:

If you’re interested in building your personal brand the right way, jump on the waitlist to The Clarity Course! https://www.brittanykrystle.com/claritywaitlist/

 

Want to Support the Podcast?

Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A

Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

To connect with Travis:

Website: https://travischappell.com/

Instagram: https://www.instagram.com/travischappell/

Facebook: https://www.facebook.com/travis.chappell15

Twitter: https://twitter.com/traviscchappell

Build Your Network Podcast: https://linktr.ee/BYNpod

Travis's Facebook Group: https://travischappell.com/group

 

To connect with me, Brittany Krystle:

Website: https://www.brittanykrystle.com/

Instagram: https://www.instagram.com/brittanykrystle/

Twitter: https://www.twitter.com/brittanykrystle/

LinkedIn: https://www.linkedin.com/in/brittanykrystle/

Facebook: https://www.facebook.com/brittanykrystlexoxo/

Pinterest: https://www.pinterest.com/brittanykrystle/

Clubhouse: https://www.joinclubhouse.com/@brittanykrystle