Beyond Influential

Ready to go behind the scenes of Beyond Influential? As I get close to the 4-year anniversary of the show, I’ve received a lot of questions about my process, as well as podcasting in general (and it’s been way too long since I’ve done an episode on!).   On this week’s episode, we’re turning the tables and Shannon O’Donovan from my team is interviewing me. I’m answering the questions we’ve collected from Instagram, emails, DMs, and Beyond Influential Backstagers, and I’m excited to share it all!   On Ep. 167, we chat about:

• Why I started Beyond Influential and how it has evolved over time
• How I pitch guests to be on the show
• My interview process: How I prepare for interviews, connect with my guests, and actually conduct the interview
• My favorite episodes, hardest interviews, and my dream guests
• The vision for Beyond Influential moving forward, and so much more!

Timestamps:

2:30    Why did you start a podcast? 11:00   How did you name your podcast? 15:32    How do you keep improving your skills as an interviewer? 22:59    How has being a guest on other shows affected your approach as an interviewer? 32:52    How has Beyond Influential evolved over time? 43:23    How do you decide who to interview? 1:09:38   How do pitch someone to be on the podcast? 1:16:47   How do you prepare for interviews? 1:23:25   How do you build rapport with your guests? 1:28:11    What do you do during an interview? 1:33:30   Which episodes have been your favorites so far? 1:40:46   Who are your dream guests? 1:45:15    What have been the hardest interviews? 1:50:30   Have you released any episodes you weren’t entirely happy with? 1:58:48   What’s the vision for Beyond Influential moving forward?

Want to get early access, ad-free Beyond Influential episodes, full transcripts, and other exclusive perks? Check out Beyond Influential Backstage! https://www.brittanykrystle.com/backstage

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

    Recommended Books on Interviewing: Howard Stern Comes Again: https://amzn.to/3iwSRXb Talk to Me: How to Ask Better Questions, Get Better Answers, and Interview Anyone Like a Pro,by Dean Nelson: https://amzn.to/3uGfnSm More Podcasting Resources: How to Start a Podcast: From Idea to Launch in 2021: https://www.brittanykrystle.com/how-to-start-a-podcast/ Podcast Equipment & Recommendations: https://amzn.to/2YlozzH   OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/     Beyond Influential Episodes to Check Out:

• #63 Lauryn Evarts Bosstick of The Skinny Confidential on Evolving from Blogger to Businesswoman & How to Build an Empire on Authentic Influence https://www.brittanykrystle.com/63-lauryn-evarts-bosstick-of-the-skinny-confidential-on-evolving-from-blogger-to-businesswoman-how-to-build-an-empire-on-authentic-influence/ 
• #90 Dr. Joan Rosenberg on How to Build Lasting Confidence and Create a Life You Love https://www.brittanykrystle.com/dr-joan-rosenberg-on-how-to-build-lasting-confidence-and-create-a-life-you-love/
• #104 Divya Gugnani of Wander Beauty On What it Takes to Grow a Global Brand & Build Businesses That Scale: https://www.brittanykrystle.com/divya-gugnani-of-wander-beauty-on-what-it-takes-to-grow-a-global-brand-build-businesses-that-scale/
• #112 Lindsay Silberman on How to Be Taken Seriously by Brands & Make a Living as a Full-Time Influencer https://www.brittanykrystle.com/lindsay-silberman-on-how-to-be-taken-seriously-by-brands-make-a-living-as-a-full-time-influencer/
• #144 Lindsay Silberman On Creating a Luxury Product-Based Ecommerce Business That Sells Out in Minutes https://www.brittanykrystle.com/lindsay-silberman-on-creating-a-luxury-product-based-ecommerce-business-that-sells-out-in-minutes/
• #154 & #155 The Perfect Pitch: Hollywood Insider Tips on How to Network with the A-List & Land Your Dream Guests with Christopher McDonald Part 1 https://www.brittanykrystle.com/the-perfect-pitch-hollywood-insider-tips-on-how-to-network-with-the-a-list-land-your-dream-guests-with-christopher-mcdonald-part-1/ Part 2 https://www.brittanykrystle.com/the-perfect-pitch-hollywood-insider-tips-on-how-to-network-with-the-a-list-land-your-dream-guests-with-christopher-mcdonald-part-2/
• #156 Paco Underhill on the Psychology of Shopping and How to Use it to Get More Sales https://www.brittanykrystle.com/paco-underhill-on-the-psychology-of-shopping-and-how-to-use-it-to-get-more-sales/

WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Leaving a rating and review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/     To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle     *Full disclosure: Some of the links above are affiliate links. I will be compensated (at no extra cost to you) should you choose to purchase through them. Thank you in advance. (I appreciate you!)

Lauren Hubert is a Registered Dietitian who is changing the way we talk about weight loss. She's the creator behind The Sorority Nutritionist (aka TSN), where she's taken her own struggles with dieting in college and created the resources and support network she desperately wished she had when she was struggling with her confidence. (And no, this is not just for college students—she focuses on women of all ages.) Lauren’s mission is to debunk the awful “advice” on how women are told to eat on the internet.   On Ep. 166, we talk about:

• Lauren’s journey to creating The Sorority Nutritionist
• Diet culture and her thoughts on popular diets
• The difference between mindful eating and intuitive eating
• Losing weight the right way: What you should pay attention to and how to set yourself up for long-term success
• Lauren’s content process and why she still does it herself, and more!

Want to get early access, ad-free Beyond Influential episodes, full transcripts, and other exclusive perks? Check out Beyond Influential Backstage! https://www.brittanykrystle.com/backstage

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

    OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/     WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Leaving a rating or review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/     To connect with Lauren: Website: https://thesororitynutritionist.com/ Instagram: https://www.instagram.com/sorority.nutritionist/ TikTok: https://www.tiktok.com/@sororitynutritionist     To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

This week's guest Drew Afualo DOES NOT hold back. Drew Afualo is a TikTok star who gained popularity through her comedic videos roasting misogynists and other toxic men. She has quickly grown to over one million followers and counting.    Drew’s wit is strategic and she’s been a beacon of confidence for women on TikTok—empowering them to not settle for less than they deserve. She’s also an ally to women of color and other marginalized communities. We had a great conversation about her journey, including getting fired from her dream job, and realizing that the dream wasn’t actually the dream, how she ended up on TikTok, how she decides who to roast,  how she handles haters and more.    On Ep. 165 with Drew Afualo we discuss:

• Drew’s journey to TikTok after being fired from her dream job 
• The art of roasting toxic men and empowering women
• Her content process: From choosing who to roast to recording and editing her videos
• How she deals with haters, clout-seeking males, and moderating her TikTok comments
• Drew's stance on being an ally to marginalized communities
• Having her account banned multiple times and why you can’t rely on only one platform
• Becoming a full-time TikToker, brand partnerships, and more!

 

Want to get early access, ad-free Beyond Influential episodes, full transcripts, and other exclusive perks? Check out Beyond Influential Backstage! https://www.brittanykrystle.com/backstage

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

    OTHER HELPFUL LINKS: Never waste time wondering, "What should I share in my Stories?" again. Grab my 40+ Instagram Story Prompts That Convert: https://www.brittanykrystle.com/igstoryprompts     WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Leaving a rating or review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/     To connect with Drew: TikTok: https://www.tiktok.com/@drewafualo   Instagram: https://www.instagram.com/drewafualo/ Twitter: https://twitter.com/DrewAfualo     To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

Noel Elie is the CEO of Noel Elie Productions, which helps her thought-leader clients to amplify their message through publicity and producing sold-out events and retreats. Noel also specializes in advising authors on how to leverage their audiences to ultimately become New York Times Best-Selling Authors. Noel has worked with influential individuals and brands like Deepak Chopra, IMG, Gabby Bernstein, Candice Kumai, Mercedes-Benz Fashion Week, and many others. In addition, Noel is also a professional actress and passionate wellness advocate. I’m excited to share our conversation about her unlikely journey into entrepreneurship and how she’s helping authors successfully market and promote their books, so please enjoy this episode with Noel Elie!   On Ep. 164, we cover:

• The necessity of defining boundaries and expectations with clients
• How to persevere in the face of adversity, and when to slow down
• The significance of human design in Noel's present healing journey
• Her journey to become a producer and founding her own business
• Overcoming an eating disorder in the modeling world
• Taking a look at how a book launch campaign works

Timestamps:

3:55 Noel's background and beginning as an actress and model 7:17 Dealing with an eating disorder in the modeling world 16:44 Noel's start as an assistant to Gabby Bernstein and what did she learn with Gabby 21:46 When did Noel decided to become an entrepeneur? 23:02 Relying on someone else to figure out what you are good at 26:46 Noel's current healing journey and the importance of human design 31:46 Walking through the process of a book launch campaign 38:59 A few tips for self publishing and establishing a fan base 48:13 Noel's favourite events that she produced 52:15 The importance of establishing boundaries and setting expectations with clients 54:09 How to keep working through adversities and knowing when to slow down

 

Want to get early access, ad-free Beyond Influential episodes, full transcripts, and other exclusive perks? Check out Beyond Influential Backstage! https://www.brittanykrystle.com/backstage

   

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

 

 

Noel's Book Recommendations: The Artist's Way: https://amzn.to/2XnK1U5 Soulbbatical: A Corporate Rebel's Guide to Finding Your Best Life: https://amzn.to/3AjpPko   OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/     WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/     To connect with Noel: Website: https://www.noelelieproductions.com/   Instagram: https://www.instagram.com/noel_elie/ Facebook: https://www.facebook.com/NoelElie/ IMDB: https://www.imdb.com/name/nm5376124/    To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle   Full disclosure: The book links above are affiliate links. I will be compensated (at no extra cost to you) should you choose to purchase through them. Thank you in advance. (I appreciate you!)

If you’ve been feeling mentally off or physically drained recently and you’re ready to create positive change in your life, this episode of Beyond Influential is for you (or the times that you might need it!).   Susy Markoe Schieffelin, founder of The Copper Vessel and The Sound Healer’s Academy, is a Los Angeles-based sound healer, Reiki Master, Kundalini yoga teacher, and Sobriety coach who has built a reputation around her deeply restorative crystal alchemy sound bath sessions that have been described as "a mind-blowing experience that is a must for individuals new to meditation.”    She has led sound baths that have been viewed or attended by millions of people all over the world, including for employees at companies such as Google, Pandora, and Nordstrom, and has been featured in publications like the Wall Street Journal, Vogue, and the LA Times.    I discovered Susy through her sound baths on Alo Moves and started digging into her content. Susy’s journey was not a straight path. She has a very vulnerable story, and I really appreciate how she’s opened up about it and uses her experience to serve others. A childhood diagnosis of alopecia led to years of anxiety and addiction, and on this episode, we talk about Susy’s path to sobriety through sound healing, and how it led to her building a successful and impactful purpose-driven business.   On Ep. 163, we cover:

• Susy’s path to sound healing: Her journey from hitting rock bottom to sobriety
• Alopecia: How it influenced her and how she has come to embrace it
• How she maintains her sobriety and the support systems she has in place
• Sound healing: What it is, how she got into it, and turned it into her business
• The different sound healing instruments and how to find the ones that work for you
• How she grew her business, started the Sound Healer’s Academy, and started working with major brands
• Her specific daily meditation and gratitude practices that keep her grounded, and more!

 

Want to get early access, ad-free Beyond Influential episodes, full transcripts, and other exclusive perks? Check out Beyond Influential Backstage! https://www.brittanykrystle.com/backstage

   

Want to check out Susy’s sound baths for free?

If you’re interested in checking out Susy’s sound baths for free, along with hundreds of other yoga, stretching, meditation and other fitness classes, you can sign up for a 30-day free trial. I currently subscribe to a couple fitness apps, and Alo Moves is one of them—there’s something for everyone, so if you’re interested, definitely take advantage of the free trial! https://www.talkable.com/x/8gJX7P

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

 

 

SUSY'S BOOK RECOMMENDATIONS: The Surrender Experiment: My Journey into Life's Perfection: https://amzn.to/3AqPF5W A Course in Miracles: Combined Volume: https://amzn.to/3ADdFD5     OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/     WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes, full transcripts, and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

  To connect with Susy: Website: https://thecoppervessel.com/   Instagram: https://instagram.com/thecoppervessel   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle     *Full disclosure: The links to Susy's recommended books are affiliate links that take you to Amazon.com. I will be compensated (at no extra cost to you) should you choose to purchase one of them. Thank you in advance. (I appreciate you!)

If you have a hard time keeping up with all new tech platforms and constant changes in the creator economy, or you’re not sure what the creator economy even is, you’re not alone. This week’s Beyond Influential guest is here to make it easier for you and get you up to speed.   Kaya Yurieff is the writer of the creator economy newsletter at The Information, an independent subscription-based media outlet that has gained the attention of tech executives and founders. Previously, she covered technology and social media platforms at CNN, covering diverse creator stories from YouTuber burnout to how parents are navigating their teens’ sudden TikTok fame to now truly digging into the business of the creator economy.     It’s now being recognized that content creators have extraordinary power and influence over culture and business, and Kaya covers the platforms, the people, and the deals that are newsworthy so you can stay up-to-date.   On Ep. 162, we cover:

• How Kaya got started in journalism: From traditional media at CNN to a subscription-based model at The Information 
• The creator economy: What it is and why it matters to you 
• Her writing process: From idea to execution (including timelines, organization, fact-checking, editing, and more)
• The difference between opinion and editorial journalism
• The sudden rush of interest from investors into creator economy startups & the hottest platforms receiving attention right now
• The number one way creators are monetizing and how platforms are evolving (and competing!) to accommodate it, and more!

 

Want to get early access, ad-free Beyond Influential episodes, full transcripts, and other exclusive perks? Check out Beyond Influential Backstage! https://www.brittanykrystle.com/backstage

   

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

 

 

OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/ Want to Check out Kajabi for Yourself? Get a 14-day free trial right here: https://app.kajabi.com/r/wPGFLSqE/t/zzsrl5lj       WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes, full transcripts, and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

  To connect with Kaya: Website: https://www.theinformation.com/reporters/kaya-yurieff   Twitter: https://twitter.com/kyurieff The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

I love following pop culture, and one of my favorite commentators is someone who is making the law accessible and relatable through the lens of celebrity and influencer legal issues. Emily D. Baker’s content is the first legal content that I've truly been able to not only stomach, but actually enjoy since the time I became a lawyer, and I LOVED interviewing her for this week’s episode of Beyond Influential. If you like my content and personality, I know you’re going to like this episode.

Emily D. Baker is the host of the top-20 news commentary podcast, The Emily Show. Emily's YouTube channel has over 140,000 subscribers now and over 10 million views. Emily has created a niche for herself where she gets to truly be herself and make money talking about the topics she enjoys, and she's created a unique and passionate community who calls themselves the law nerds. 

She has over 15 years of legal experience, including over 10 years as a deputy district attorney, which is huge. And I had to have Emily on the show because I honestly just want her to be my friend. We are both two lawyers who are very into pop culture, and this episode is NOT boring legal sh*t—we’re talking about real life—business, boundaries, social media, and more.

On Ep. 161, we cover:

• How Emily is making the law accessible and relatable through pop culture 
• Emily’s journey to law and her experience in the DAs office: From white collar crime and perjury cases to murders, gangs, and drug charges; 
• Burnout & boundaries: What led her to the online space & YouTube
• Britney Spears & Erika Jayne: Keeping up with current cases in the public eye
• How she’s built a rabid community of “law nerds” that moderates itself
• How she’s monetized a business model the way she wants, working with ADHD, and more!

 

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!  

 

OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/ Watch Emily's TedX Talk on 3 words that will change your life: https://www.youtube.com/watch?v=HBXkN9sQELk   WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

    To connect with Emily: Website: https://emilydbaker.com/ The Emily Show: https://emilydbaker.com/podcast/   YouTube: https://www.youtube.com/c/theemilydbaker Instagram: https://instagram.com/TheEmilyDBaker   Twitter: https://twitter.com/TheEmilyDBaker LinkedIn: https://www.linkedin.com/in/theemilydbaker/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

If you’ve ever wondered if it’s possible to monetize your content with a smaller audience while still working full-time, you’ll want to listen to this week’s Beyond Influential. 

Julia Lynch (aka @smarterinasec) is a content creator and lifelong nerd who has always been passionate about learning something new every day. In early 2020, she began sharing content on Instagram & TikTok about her favorite daily reads & podcast picks, as well as tips to succeed at work inspired by her time in business school and her day job as a strategy consultant. Since then, she has built an engaged following using her two platforms and has been side hustling as a social media consultant and a micro influencer for a variety of brands.

I particularly thought it was important to do this interview because it’s very common for people to think everyone online is making their living by creating social content, when that’s not the case at all. This episode is a look behind the scenes of an up-and-coming influencer who is still in the process of transitioning away from her 9 to 5 but is already working with brands and making a name for herself.

On Ep. 160, we cover:

• How content creation has become Julia’s side hustle and the gateway to other opportunities while still working in a “traditional”  business role 
• How business school has helped her as a content creator
• Why she created Smarter in a Sec and the gap in the market she wanted to fill
• Content creation: How Julia plans her content, her posting frequency on different platforms, and how she balances it with a full-time job
• The difference between her audience on Instagram vs. TikTok
• Brand deal & monetization transparency: how much she makes from brand deals & her biggest brand deal to date
• How she’s been finding success with a small audience as a micro influencer, how she strategically builds her network, and more!

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!

 

 

Recommended Follows Hitha Palepu: https://www.instagram.com/hithapalepu/ f**k you pay me:https://www.instagram.com/fypm.vip/ Leah Wiseman Fink: https://www.instagram.com/leahwisemanfink/ Her First 100k:https://www.instagram.com/herfirst100k/ Patrice Poltzer: https://www.instagram.com/patricepoltzer/ Planet Money Podcast: https://www.npr.org/podcasts/510289/planet-money  

 

OTHER HELPFUL LINKS: Listen to Beyond Influential Ep. 110 Hitha Palepu on Why You Should Be Betting on Female Founders: https://www.brittanykrystle.com/hitha-palepu-on-why-you-should-be-betting-on-female-founders/   Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/ WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

    To connect with Julia: Instagram: https://www.instagram.com/smarterinasec/   TikTok: https://www.tiktok.com/@smarterinasec   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

If you’ve ever wondered if you can really be successful when you niche down, you’re going to want to listen to this episode of Beyond Influential.   My guest this week is Alisha Pennington, who has been an entrepreneur for nearly a decade. She started her first business, ATvantage, a sports medicine staffing company, in 2012 and grew it to over $1million within 4 years. She’s since hit multi-million in revenue and started two additional businesses, where she and her husband focus on coaching other entrepreneurs looking to start and scale their own businesses.    I really wanted to have Alisha on because her business is different from anyone I’ve had on the show before. She is incredibly influential in the athletic training world and innovative in a space where she really has no competition.    It’s always intimidating to create something that hasn’t been done before—and it can feel safer to create a business that looks like someone else’s—but Alisha is proof that you can successfully build a 7-figure business unlike any other in a niche market and have the time freedom to pursue other interests.   On Ep. 159, we cover:

• How she built a 7-figure business with a small team in a niche industry (and why she has no competition!)
• Athletic trainers: What they do, who they serve, and how they’re different from other practitioners in the sports world
• The ins and outs of her business including how she got started, mistakes she made, hiring & scaling, and more
• What’s important when you’re getting started with your business & struggles every business owner encounters  
• Her three steps to overcoming imposter syndrome
• Dealing with push back for thinking outside of the box in your industry
• Motherhood and why it doesn’t define her, the importance of personal branding, and more!

 

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!     OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/ WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/

 

    To connect with Alisha: Website: https://www.penningtonperspective.com/   Instagram: https://www.instagram.com/itsalishamp/   LinkedIn: https://www.linkedin.com/in/alisha-m-pennington/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle

When it comes to this week’s guest, I bet you’ve seen her face before! Emily DiDonato is a globally recognized supermodel—she’s walked the runways for iconic fashion houses like Chanel and Givenchy, graced the covers of multiple international Vogues, and been featured in every major fashion publication you can think from Allure to Glamour to Harper’s Bazaar, to being a multiple-time Sports Illustrated Swimsuit model. She has served as the face of Maybelline cosmetics for eight years and counting.    But she’s not just a pretty face! She’s remained relevant and in-demand over her 10+ years in the modeling industry, which is unheard of for most models. Very few people have that sort of longevity in the modeling industry.    And though we do discuss it in the interview, we’re not just here to talk about her influence as it relates to her modeling career. She has evolved as the industry has changed. Emily is also a very skilled digital content creator who has built her own successful personal brand with millions of dedicated followers across multiple platforms including Instagram, TikTok, and YouTube, where she shares her passion for beauty, wellness, skincare, and body positivity, as well as showing the behind the scenes of her life.    On top of all this, Emily has recently launched a clean skincare line with her best friend and business partner called Covey. And she didn’t just slap her brand on a white label product, she’s been involved in every step of the development and launch of Covey. This was not an overnight process.     In this episode we really dive into why Covey was necessary for her to create, as well as all the details from idea to execution, including product development, testing, pricing, marketing, and more. She really gave so many behind-the-scenes details and this conversation really illustrates the work that goes into creating a long-standing sustainable brand.     On Ep. 158, we cover:

• Her entry into modeling & how she overcame the toxic aspects of modeling culture
• The evolution of the modeling industry and how the view of influencers and social media has changed over the last decade 
• Maintaining her longevity in an industry known for “aging out” and the search for the next fresh face
• Emily‘s personal brand journey, including her content creation process and strategy 
• All the details about founding and launching her skincare line, Covey, from idea to execution, and more!

 

 

Want to try the Covey Routine yourself? Get 10% Off with the code BEYOND10 at checkout! Emily has used so many products over the course of her career, and if you’ve ever followed any skincare gurus, you’ve seen the 20-step daily routines that take too much time, energy, and product. Her mission with Covey is really focused on a stress-free, simple, clean, and effective skincare routine.    My take: I’ve been using her 3-step line for over a month now and I can honestly say it is really great and I will be buying it again. I love the fact that it’s foolproof and there’s no confusion of what products to use and in what order. I’ve used the combination under a variety of foundations and other makeup products and it hasn’t caused pilling, greasiness, or other annoying side effects that can happen when you switch up your skincare routine. I have pretty sensitive, combination skin, so if this didn’t work for me, I’d know immediately.  Emily has generously shared a coupon code for the Beyond Influential audience that will get you 10% off the 3-step Covey Routine if you want to try it for yourself! Just use the code BEYOND10 at checkout! https://coveyskin.com/products/the-routine

 

 

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

  Want to listen to Beyond Influential ad-free and get other exclusive perks?  Check out Beyond Influential Backstage!     OTHER HELPFUL LINKS: Use the code BEYOND10 at checkout to get 10% Off the Covey Routine! https://coveyskin.com/products/the-routine WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/   Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage

 

    To connect with Emily: Website: https://coveyskin.com/   Instagram: https://www.instagram.com/emilydidonato   YouTube: https://www.youtube.com/c/EmilyDiDonato   TikTok: https://www.tiktok.com/@didonatoemily   Covey Instagram: https://www.instagram.com/covey/   To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/   LinkedIn: https://www.linkedin.com/in/brittanykrystle/   Facebook: https://www.facebook.com/brittanykrystlexoxo/   Pinterest: https://www.pinterest.com/brittanykrystle/   YouTube: https://www.youtube.com/channel/UC1f0uI6wzWqp58n7fk-7-1g   Clubhouse: https://www.joinclubhouse.com/@brittanykrystle   Full disclosure: Some of the links above are affiliate links. I will be compensated (at no extra cost to you) should you choose to purchase through them. Thank you in advance. (I appreciate you!)