In this episode of the Landscape Ontario Podcast, I’m talking with Dianne Finnigan, the founder of Dirty Seahorse, a company dedicated to creating functional, well-fitting workwear for women in trades. Dianne shares how her daughter Chantel's experience in the trades highlighted the lack of suitable clothing for women, which led to Dianne coming out of retirement to create Dirty Seahorse stitch by stitch. She discusses the rigorous process of researching, designing, and prototyping workwear with the help of women in various trades. Discover the unique features of their products and adaptable designs for different body types and weather conditions. Learn about the challenges of manufacturing technical workwear, the importance of proper fitting clothing for safety and efficiency, and Dirty Seahorse's advocacy for a PPE rebate for women. Dianne's journey from retirement to becoming a brand ambassador is truly inspiring. Watch this episode to gain insights into the evolution of women’s workwear in the trades industry.

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