Beyond Profit Podcast

Beyond Profit Podcast

By Association of National AdvertisersBusinessMarketing
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Beyond Profit Podcast episodes

  • The Resolve of the Ukrainian Marketing Association
    It has been more than four months since Russia invaded the sovereign nation of Ukraine. Thousands of Ukrainian soldiers and civilians have perished, millions of people have been displaced, and several cities, towns, and villages have been leveled beyond recognition.
    Through the hell that is war, the Ukrainian Marketing Association (UMA) has endured and today stands as a beacon of light in an otherwise dark time for the country. Representing more than 1,000 marketers and over 100 marketing organizations across Ukraine, this professional membership group plays a critical role in advancing the marketing industry in Eastern Europe and raising awareness of trends in marketing and advertising.
    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, UMA President Iryna Lylyk joins host Ken Beaulieu to discuss how the organization is maintaining some semblance of normalcy, what’s she’s hearing from members, why the women of Ukraine are a constant source of pride, and more.
    20 min
  • United Airlines Takes Off with Purpose
    For the first time in nearly a decade, United Airlines has launched a major national ad campaign. Titled “Good Leads the Way,” the multi-pronged, integrated campaign is a case study in how to evangelize a brand’s purpose through great storytelling.
    Developed in partnership with the creative agency 72andSunny, the inspiring and well executed campaign shines a light on the airline’s large ambitions and its mission to be a force for good on their planes and in the world. The creative also shares how the airline is meeting the needs of its employees, customers, and local communities.
    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Maggie Schmerin, managing director and head of global advertising and social media at United, provides insight on the purposeful campaign with host Ken Beaulieu.
    31 min
  • The Importance of Having a Personal Purpose
    We speak with Jennifer Mulholland and Jeff Shuck, co-founders of Plenty Consulting, to learn why wellbeing is a fundamental key to a purpose-driven organization, the importance of being led by “conscious leaders,” why it’s so critical for leaders to clarify what they truly care about before tackling purpose initiatives, and more.
    46 min
  • Unlocking the Purpose of Purpose
    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu welcomes Jonathan Knowles, founder of the strategic advisory firm Type 2 Consulting, and Hannah Groves, a former global CMO of State Street and a nonexecutive director of Aberdeen.
    44 min
  • Americares’ Response to the Ukraine Crisis
    The humanitarian crisis unfolding in Ukraine, amid widespread destruction and death, is getting uglier by the day. More than five million refugees already have fled the country, and another 4 million people may leave Ukraine in the weeks ahead. While the sheer cruelty of the situation is hard to fathom, it is yet another emergency to which the nonprofit Americares is responding.
    With emergency response teams on the ground in Poland and Romania, Americares has delivered more than 20 tons of much-needed medicine and medical supplies to Ukraine. It is also working with local organizations to provide mental health support to those who have experienced trauma.
    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Jed Selkowitz, SVP and CMO at Americares, to discuss the organization’s response in Eastern Europe and how brands can support the relief effort.
    24 min
  • Beyond Profit - Building a Strong Employer Brand

    Creating a winning workplace culture, of course, takes time and effort. Strategies must be developed to ensure purpose is part of the fabric of the company and has relevance to all employees. Only then can the business transform itself and do good in the world.

    Optimizing employee experiences is an area of specialty at the woman-owned brand agency Sullivan & Company, which helps clients advance their purposeful efforts and move audiences to action.

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Nicole Ferry, a partner and executive director of strategy at Sullivan, to learn the keys to building a strong employer brand, through the lens of both for-profit brands and nonprofit organizations.

    37 min
  • Beyond Profit - Deloitte’s Chief Purpose Officer
    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Kwasi Mitchell, chief purpose officer at Deloitte, joins host Ken Beaulieu to discuss his role, why purpose can be a growth driver, and Deloitte’s latest research on the effects of purpose on C-suite leaders and their businesses.
    24 min
  • Beyond Profit - A Purposeful Approach to Online Advertising
    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the Good-Loop platform with cofounder and CEO Amy Williams, and gets her thoughts on the disconnect between how brands talk about purpose and the messaging they convey to consumers.
    28 min
  • Beyond Profit - Dr. Bronner’s: A Purpose Brand Like No Other

    The remarkable evolution of Dr. Bronner’s from radical vision to industry leader is brought to life in the book Honor Thy Label, by Gero Leson, VP of special operations at the company. Since 2005, Gero has become a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.

    40 min

About Beyond Profit Podcast

From the publisher's feed

A podcast of the ANA Center for Brand Purpose, Beyond Profit serves up inspirational and insightful interviews with today’s foremost leaders in the purpose movement.