Beyond Profit Podcast

Brian Tomlinson, director of research of the CEO Investor Forum at Chief Executives for Corporate Purpose, discusses why companies that score high on corporate purpose metrics outperform their low-scoring counterparts on common measures of financial performance, market valuation, and shareholder value creation.

Author Minter Dial discusses his new book, "You Lead: How Being Yourself Makes You a Better Leader", how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.

Youth activism is on the rise. From climate change and inequality to health care and immigration, young people are making their voices heard on the most pressing issues of our time.

For the past decade, Seth Maxwell has played a lead role in empowering youth to champion causes they care deeply about, just like he has. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.

Over the past 15 years, 20 percent of all newspapers in this country have shuttered, and more than 1,300 communities now are classified as local “news deserts,” fueled by a staggering decline in revenue and ad spending and the advent of non-traditional news sources. Data also shows there are 47 percent fewer journalists in the U.S. than in 2005, and consumer trust in the media is fading like newspaper bureau offices. To combat this decline, the Boston-based advertising agency Allen & Gerritsen launched Protect Our Press, in partnership with Boston Globe Media. The initiative aims to reinvest ad spending in local newsrooms and have agencies, brands, and publishers pledge their participation or commitment. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu welcomes three guests to discuss the state of local journalism and the advent of Protect Our Press: Andrew Graff, CEO at Allen & Gerritsen; Kayvan Salmanpour, chief commercial officer at Boston Globe Media; and Chris Scott, enterprise editor at The Lowell Sun in Lowell, Mass.

Patagonia needs little introduction. It is one of the most socially conscious and successful brands in the world. As part of its evolution, the company recently changed its purpose statement to: “We’re in the business to save our home planet.” In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Patagonia’s director of philosophy, Vincent Stanley, explains what that purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, and the next steps in Patagonia’s journey to make a difference.

Mastercard’s chief marketing and communications officer, Raja Rajamannar, believes marketing is facing a bona fide crisis, and only a complete reinvention will allow marketers to be successful. He provides a detailed path forward in his new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Few marketers are as qualified as Rajamannar to talk about the transformation of marketing and the power of brand purpose. The president of the World Federation of Advertisers, Rajamannar was named by Forbes as one of the most influential CMOs in the world, and his work has been taught at more than 40 leading management schools around the world. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Rajamannar joins host Ken Beaulieu to discuss Mastercard’s focus on purpose, the key takeaways from his book, and the lessons he’s learned as a giant of the marketing industry.

Mailchimp’s latest campaign, “Big Change Starts Small,” developed in partnership with the creative agency Kin, highlights an adaptable model for corporate citizenship that businesses can adopt to improve their own communities. This unique initiative is about growing and educating small do-gooders everywhere — the epitome of using purpose to drive action. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lain Shakespeare, senior head of corporate citizenship at Mailchimp, and Kwame Taylor-Hayford, cofounder of Kin, join host Ken Beaulieu to discuss the thought process behind Big Change Starts Small and the rise of corporate citizenship.

Over the past two decades, J.C. Lapierre has held many positions at PwC, but her current roles as chief communications officer and strategy leader have earned her a seat at the table with other U.S. business leaders. Host Ken Beaulieu catches up with J.C. to discuss the company’s purpose, its diversity and inclusion efforts, how the company is driving positive change, and more.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu is joined by Lisa McLeod as she discusses her latest book, Selling with Noble Purpose, as well as the rise of the purpose movement, storytelling, and more.

While many of us would like to erase the past year from our memory banks, the world did see a greater focus from brands to become more purposeful in 2020. Join host Ken Beaulieu as he discusses the year that was with Jeff Fromm, author of The Purpose Advantage.