Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 220, co-hosts B.L. Ochman and David Erickson discussed Mattel's new line of historic Barbies; made up holidays; the Philando Castille crowdfunding effort that fed a school district; brilliant billboards; Techmeme's new Ride Home podcast; how to write good error messages; the Jurassic World Alive AR app; Mall of America's mallbot; Amazon's creepy, laughing Echo; thought transfer technology; facial recognition in interviews; a brainwave-powered exoskeleton; voice optimization for Amazon Alexa; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/220

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During episode 219, co-hosts B.L. Ochman and David Erickson discussed the March For Our Lives PSA video; NECTAR Sleep's sleep like a baby television commercial; Izod Lacoste's cause marketing campaign of replacing the iconic crocodile with threatened species; the 157 new emojis that will be released this year; the voice-activated Pokemon, Pikachu Talk; Eli Rezkallah's reversed sexist ads; the arrival of the Twitter bookmarks feature; historian Michael Beschloss' use of Twitter; an excellent infographic example from HubSpot; an unfortunate rap video by Utah state representatives; Twitter's prohibition against simultaneous tweets; LittleThings Facebook algorithm problem; Maine's emoji activists; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/219

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During episode 218, co-hosts B.L. Ochman and David Erickson discussed an autocomplete interview with Black Panther stars Chadwick Boseman, Lupita Nyong'o and Michael B. Jordan; Twitter amping up the news while Facebook flounders; the Amazon Pollycast; Bloomberg's Twitter TicToc; the lonely dog that went viral; Lucky Charms gets mythical; Watson gets embedded in virtual and augmented reality; the Marketoonist; the coming artificial reality apocalypse; the next chapter in Net Neutrality repeal; a clumsy, milky metaphor; Gmail gets AMPed; concussion spotting technology; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/218

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During episode 217, co-hosts B.L. Ochman and David Erickson discussed Drake's generous video budget; the Beyond Social Media Show's entre on Amazon Echo; an antidote to depressing news; Amazon Echo's ignore feature; the Olympics' accidental P.F. Chang's branding; Surly Brewing's killer content marketing example; Domino’s Dom Juan Tinder chatbot; 20+ hilarious tweets by single people that will make you laugh, then cry; Bronx Zoo's roach Valentine's; life in social media algorithm hell; sexist Doritos; Nastygrammers; David's love/hate relationship with The Full Monty newsletter; Olympic swarm drones; Boston Dynamics' freaky door-opening robot; inside Facebook’s two years of hell; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/217

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During episode 216, co-hosts B.L. Ochman and David Erickson discussed the Guggenheim Museum's punking of Donald Trump with a golden toilet; the Finnegans beer augmented reality Super Bowl commercial; one-star Paris reviews; how Burger King educated consumers about Net Neutrality with Whopper Neutrality PSA ad; get out the vote postcards; Elton John's 360 retirement tour trailer; Budweiser's Big Data focus; Facebook's newsfeed fail; the Super Bowl America deserves; the Twitter follower factory; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/216

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During episode 215, co-hosts B.L. Ochman and David Erickson discussed the 2018 Women's March; the best of the Consumer Electronics Show; a Saudi camel beauty contest scandal; a clever convention positioning tactic; the Natural Light Super Bowl ad offering to pay down student debt; a Google Street View soundtrack; Vikings quarterback Case Keenum's virtual reality training; Hawaii governor's Twitter password problem; YouTube moving the goal posts on small time creators; Logal Paul's slap on the wrist; Donald Trump's media attacks; HP Spectre's unfortunate naming problem; the latest Edelman Trust Barometer; Starbucks attacked with fake news; the Steve Bannon and Brietbart conspiracy to sink Twitter; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/215

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During episode 214, David Erickson discussed Sarah Silverman's compassionate response to a Twitter troll; Life Time Fitness' decision to ban cable news; the Wellness VR platform pilot program in a senior living facility; Google's audio-realistic text-to-speech technology; Firefox's plans to shame insecure sites; Cadbury's Willy Wonka white chocolate cream eggs; Apple's long-awaited podcast analytics; Twitter's video views; Facebook Ad Manager rules; the massive hardware security flaw that has effected all computer processors; a fatal swatting incident; Ajit Pai's no-show at the Computer Electronics Show; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/214

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During episode 213, David Erickson discussed the fallout over the FCC vote to repeal net neutrality, reactions to it, and its implications; Twitter's new tweetstorm button and how to use it; the rollout of Twitter's new terms of use designed to crack down on hate speech and harassment; how to persuade people who deny reality; Amal and George Clooney's Casamigos tequila-branded twin-cancelling headphones; hydroponic farming; Apple's acquisition of Pop Up Archive's podcast search engine; Gmail's newsletter unsubscribe feature; Facebook's new domain verification requirement for page owners; BuzzSumo's study of the most-shared articles of 2017; Facebook's admission that it can make you depressed;plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/213

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During episode 212, David Erickson discussed Spotify opening up to podcasts; Budweiser Light's crafty cease and desist letter to Modist Brewing; Wine label design and the stories they tell; YouTube Creator Studio's rebranding and revamping; Google Map's new wakeup call feature; Google's expansion of meta descriptions; video technology that literally changes a leopard's spots and lip syncs Barack Obama;  plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/212

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During episode 211, David Erickson discussed the Bud Light Dilly Dilly commercial that ran during the Thanksgiving Day NFL game; Bloomberg's imminent launch of its 24-hour news network on Twitter; Facebook's suicide ideation AI; Facebook Shadow Profiles; Instagram subscribeable hashtags; Twitter's affordable firehose; Snapchat's new Audience Filters; the love of heavy metal music; Spotify's ambitions to become a music label with the acquisition of Soundtrap; Sesame Street's culturejacking of Stranger Things 2 with its Sharing Things parody video; Gamefly's ridiculous cowgirls commercial; Paris Hilton's false claim of inventing the selfie; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links: http://beyondsocialmediashow.com/211

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