Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 310, co-hosts BL Ochman & David Erickson discuss their experiences of the Black Lives Matter and police brutality protests from the perspective of each of their states, New York and Minnesota, as well as the needed changes in our society.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/310
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During episode 309, co-hosts BL Ochman & David Erickson discuss a leak of details for Apple's reported upcoming augmented reality glasses, as well as:

• DEVO's face shield PPE
• A literal happy hour courtesy of the Finns
• The bookcases of the cloistered and famous
• A Twitter parasite
• Playboy's sexy safe six PSA
• Feedly's Leo AI
• Instagram guides
• Facebook's new eCommerce bid
• Exclusive Twitter threads
• The future of conferences
• How the debunked viral Plandemic conspiracy spread

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/309
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During episode 308, co-hosts BL Ochman & David Erickson discuss reauthorization of the Patriot Act, which gives law enforcement access to online browsing data without need for a warrant, as well as:

• IKEA's furniture fort plans
• Twitter's new policy of labeling COVID-19 tweets
• Bud Light bringing back the Real Genius campaign
• Augmented reality contact lenses
• The future of restaurants
• Brightcove's new streaming service, Play TV
• Free virtual reality collaboration
• The negative effects of bad news
• The Ants of Facebook
• The day Google Play Music died
• The State of Social Media Marketing report

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/308
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During episode 307, co-hosts BL Ochman & David Erickson discuss new and potential future features coming to Twitter, as well as:

• Twitter's new moderation tool
• Potential new Twitter business profiles
• Google's podcast analytics
• Google's Web Vitals metrics
• Facebook's oversight board
• Ryan Reynold's Mint Mobile commercial
• Wendy's online scavenger hunt
• Progressive Insurance works from home
• Amazon's new show, Upload
• Augmented reality that copy and pastes from real life
• Google Lens' new copy to desktop feature
• Jimmy Kimmel's screw up
• 28,000 GoDaddy hosting accounts compromised
• Axl Rose owns Steve Mnuchin
• YouTube Engagement Benchmarks

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/307
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During episode 306, co-hosts BL Ochman & David Erickson discuss the effect COVID-19 has had on the Influencer economy, as well as:

• The leaders weighing in on #PressFreedomDay
• How the NFL conducted its first-ever virtual draft
• New York City's Stay The F*ck Home festival
• Budweiser's coronavirus-inspired sequel to the notorious Whassup Super Bowl commercial
• The Verification Handbook is now free for all
• Apple TV+'s new docuseries Home
• Billboards saluting doctors
• Successful email signature signoffs
• Meet Google Meet, now available to everyone
• What honest Zoom meetings would look like
• Unemployed special effects
• Frankestein Live
• The coming voice tech explosion
• The definition of small- and medium-sized businesses
• The coming burn-in catastrophe
• Daytime streaming statistics

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/306
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During episode 305, co-hosts BL Ochman & David Erickson discuss coronavirus visuals, as well as:

• Twitter's new COVID-19 misinformation protection measures
• Free Google Shopping Listings
• Google's new identity verification requirements for advertisers
• A clever tactic for retaining unsubscribing customers
• An app that will broadcast family videos for tech-averse elders
• COVID Nursery Rhymes
• Alternatives to "unprecedented"
• Free resources for marketers
• Vintage pandemic posters
• TV show posters reimagined for COVID-19
• A Coronavirus Rhapsody
• MinneAnalytics Monday
• Two-faced Facebook
• Mobile voting efforts
• Dangerous Amazon working conditions
• The public companies taking small business loans

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/305
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During episode 304, co-hosts BL Ochman & David Erickson discuss how some top New York restaurants are selling pandemic care packages and birthday party dinners, as well as:

• The Twitter food drive
• Steak Umm's brilliant tweetstorm
• A wedding photographer's LEGO shoot
• A no-contact haircut solution
• Virtual reality fitness
• Art for gerbils
• Music analytics for voice data
• The Whirlpool Kids’ Chore Club
• The Transcribers of Reddit
• Some great resources to keep you sane
• Inbox Google Meet
• Discord's noise-cancelling AI
• An email template malfunction

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/304
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During episode 303, co-hosts BL Ochman & David Erickson discuss how advertisers are adapting the COVID-19 pandemic, as well as:

• An incredible video produced from one of Mark Schaefer’s podcast episodes
• Rethinking marketing communications in light of Abraham Maslow's Hierarchy of Needs
• The song God Save The City, a message of gratitude to those at the front lines of the fight against the coronavirus
• Carvana's latest commercial
• Bill Murray returns for Jeep because every day feels the same now
• Julia Louis-Dreyfus' #StayHomeSaveLives PSA
• The British government pushing social distancing via in-game ads
• Apple's retooling to make medical face shields
• Samuel L. Jackson reads Stay The F*** Home
• Dancing With COVID-19
• Saturday Night Live returns...remotely
• Shake Shack's DIY burger
• Google Maps highlights help
• Found object art
• Seven Days of Hope
• The loss of John Prine
• Postponed emojis
• Facebook keeps wanting you to use its 'Tinder'
• Pausing campaigns

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/303
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• Subscribe to the weekly eNewsletter

During episode 302, co-hosts BL Ochman & David Erickson discuss COVID-19 commerce changes, including:

• Facebook's COVID-19 Community launch with a film
• Google's free ads for SMBs
• Freelancers Union's Freelance Relief Fund
• Medtronic's DIY ventilator specs
• Mark Cuban's 3M snark
• USAA's compassionate ad
• Coronavirus dating by drone
• Twitter's calendar of Tweets for businesses
• Planting Victory Gardens
• Companies that laid off employees via Zoom
• Adobe's online summit points the way to post pandemic future
• CuriosityStream lowers price to $1 a month
• MailChimp presents films from cancelled SXSW
• 'Selling a President 2020' posts episode 2
• Joe Biden's 'Here's the Deal' podcast debuts
• WFH is bad news for some podcasts

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/302
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 301, co-hosts BL Ochman & David Erickson discuss the brand heros of the coronavirus crisis, including:

• Brands that are doing good in the midst of the coronavirus pandemic
• The Rotterdam Philharmonic Zoom Concert from musicians' homes
• Product Hunt's Makers Festival work from home edition
• A SuperCalaFragilisticExpialaDocious song about coronavirus
• Mucinex fights fake news with "Spread Facts, Not Fear" campaign
• Yelp allows donations to small businesses
• COVIDnearyou tracks the spread of the pandemic
• Work from home resources
• A lame Coronavirus PSA by the Ad Council
• Bad sound and video in local and even national news coverage as reporters and guests work from home
• SXSW refusal to give refunds
• Trump's Cease & Desist on Democratic ad backfires
• Why Bill Gates want to lock the whole country down
• Cool tools to get you through the quarantine
• Astounding ad spending declines

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: http://beyondsocialmediashow.com/301
• Connect with the show on social media
• Subscribe to the weekly eNewsletter