Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 330, co-hosts BL Ochman & David Erickson discuss the 2020 presidential election, as well as:

• Van Jones' on-air tears of joy over the presidential election result
• The ROI of I Voted stickers
• Cheese Boy wins the internet with a successful fondue fountain
• A PR agency's superb election survival kit branding
• Shopify and TikTok partner on shoppable ads
• Calm's clever election night sponsorship
• Typosquatting
• A photo credit backlink scam
• The Gap can't bridge the divide

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/330
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During episode 329, co-hosts BL Ochman & David Erickson discuss the ten most horrifying marketing stories they covered in 2020.

• Uninsured SXSW
• Randomly Recording Smart Speakers
• Creepy COVID Masks
• Vanishing Keyword Data
• Facebook's Couples App
• Facebook's Stalking Data
• Ayn Rand's Hand Out
• Apple Hijacks Search Traffic
• Pubic Hair Branding
• We Are Not Okay

Plus one smile and some Halloween stats.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/329
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During episode 328, co-hosts BL Ochman & David Erickson discuss Mucinex's influencer fashion show, as well as:

• Planet Word, the world's first voice-activated museum
• Lego's drive to promote creative problem solving through play
• AMC renting it's cinemas for private movie showings
• Google's humming song-discovery app
• Racist-seeking Reddit bots
• Google's revamped analytics suite
• Snopes faked for propaganda
• Trump's lax Twitter security
• Facebook misinformation continues
• The NFL's faux patriotism
• Instagram Stories reach

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/328
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• Subscribe to the weekly eNewsletter

During episode 327, co-hosts BL Ochman & David Erickson discuss the viewership of the dueling Donald Trump/Joe Biden Town Hall forums, as well as:

• An array of new Zoom apps
• Google Analytics version 4
• Coinbase's no-politics policy
• Alexa notifications
• Apple pays hackers to hack
• Snapchat's LiDAR lenses
• Vintage downloadable cookbooks
• A social media wellness check
• Funeral flyers
• Cord cutters

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/327
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 326, co-hosts BL Ochman & David Erickson discuss the mass delusion conspiracy theory known as QAnon, what social channels are doing to interrupt its spread, and the human consequences of this dangerous movement, as well as:

• How restaurants are innovating with 'ghost kitchens'
• A hilarious series of videos explaining the pandemic to our past selves
• The Library Of Congress' AI-powered newspaper archive search
• Twitter's measures against the spread of disinformation
• Telepath, the new social media hotness
• Wikipedia's makeover
• Brand activism

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/326
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 325, co-hosts BL Ochman & David Erickson discuss Estée Lauder's cosmic product shoot and NASA's space toilet, as well as:

• Google's plan to pay publishers
• Cloudflare's service to speed up WordPress sites
• Google Assistant will sit on hold for you
• The paparazzi turn to social media stars (who knew?)
• Ring's home surveillance drone
• Russian hackers breach federal agencies
• The Los Angeles Police Department's citizen surveillance system
• Twitter's racist crop

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/325
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 324, co-hosts BL Ochman & David Erickson discuss 'The Real Facebook Oversight Board' comprised of industry experts that will try to hold the social network accountable, as well as:

• SEMrush acquires a earned media public relations tool
• Entertaining B2B advertising
• MailChimp evolves into a full-fledged marketing platform
• Casey Newton joining the Substack journalism revolution
• LinkedIn Stories arrive
• TikTok bans fasting app advertising
• Google Maps shows COVID 19 hot spots
• Hillary Clinton launches a podcast
• Proud Boys lose their shirts
• Cancel culture is the new crisis PR
• Google taketh Meet
• Racial justice and brand trust

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/324
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 323, co-hosts BL Ochman & David Erickson discuss McDonald's new stop-motion 30-second spot featuring the Travis Scott Meal, as well as:

• The wonders of a liveable wage
• Logofonts
• Snapchat's voting tools
• YouTube Shorts
• Kara Swisher's Sway podcast
• Patagonia's pottymouth
• Facebook's failure to act
• YouTube blocks iOS picture-in-picture mode

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/323
• Connect with the show on social media
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During episode 322, co-hosts BL Ochman & David Erickson discuss a Facebook Group battle over a dinosaur at McDonald's, as well as:

• Alexa for Residential
• Ron Charles acting out book reviews
• PDFs are not fit for human consumption
• The Wired 25 virtual conference
• New LinkedIn Page features
• Salem Ilese is Mad At Disney
• The JabberMask
• Google to limit paid keyword data
• The drone delivery race between Walmart & Amazon heats up
• Your smartphone knows when you're drunk

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/322
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 321, co-hosts BL Ochman & David Erickson discuss Walmart joining Microsoft's bid to acquire TikTok, as well as:

• American Family Insurance's Gen X-targeted commercial
• The Humanity Lab's anti-racism efforts
• KFC is finger lickin' good no more
• Instagram infographics
• Spotify virtual events
• COVID 19 gag rules
• A fond farewell to Izzy's Ice Cream
• PPE vending machines

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/321
• Connect with the show on social media
• Subscribe to the weekly eNewsletter