Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 340, co-hosts BL Ochman & David Erickson discuss how Amazon Prime and Netflix are grokking TikTok, as well as:

• The TikTok trend of creating fake album covers out of random camera roll photos
• Potential new Twitter features could include super followers, an undo button
• Shoppable tweets
• LinkedIn's new freelancer marketplace, Stories for Pages, and Swipe-ups
• LinkedIn recommending newsletter subscriptions
• YouTube Shorts
• Taco Bell To Go concept restaurants
• Microsoft's hacked email servers

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/340
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During episode 339, host David Erickson interviews Steven Clift, e-Democracy pioneer and the leader of GoodCarts.

Steven Clift is the CEO of GoodCarts, a network of ethical eCommerce companies that share post-purchase customers by offering discounts to similar shop-for-good stores at checkout.

Steven has unparalleled 25+ years of direct experience across more than 35 nations with digital civic innovation with business, government, foundations and nonprofits.

He was honored by the Obama White House as a Champion of Change for Open Government and in 2006, he became an Ashoka Fellow.

The founder E-Democracy.org and the leader of the State of Minnesota’s first e-government initiative, Steve is literally a pioneer in digital democracy and online civic engagement.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/339
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During episode 338, co-hosts BL Ochman & David Erickson discuss Dr. Jill Biden's White House Valentines display, as well as:

• Stellar Thank You page examples
• The American Shame Card collection of gun-control advocacy postcards
• Fact checker bylines
• The explosive growth of social audio
• Microsoft's AI voices
• Lincoln TV
• Duolingo's singable commercial
• Super Bowl social media
• Conference sounds for livestreaming waiting room
• Twitter gets into the newsletter game
• Google News analytics via Search Console
• Norton's prying eyes and listening ears commercial
• The safest and most dangerous states for online dating

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/338
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During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

• Video, Show Notes & Links: https://beyondsocialmediashow.com/337
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During episode 336, co-hosts BL Ochman & David Erickson discuss Amanda Gorman, the first Super Bowl poet laureate and Budweiser's advertising pause, as well as:

• Twitter's Birdwatch pilot
• Harnassing TV moments to drive viral awareness
• New LinkedIn controls
• An unboxing gun-safety PSA
• A New Orleans COVID vaccine PSA
• Google My Business updates
• TikTok's Creator Portal
• YouTube hashtag pages
• TikTokQ
• Black History Month wokeness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/336
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During episode 335, host David Erickson interviews his co-host B.L. Ochman to kick off the Beyond Social Media Show interview series of episodes.

In addition to co-hosting this podcast, B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996.

With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings.

B.L. creates ROI-focused strategies and campaigns that build traffic and sales; writing long and short form web content; social media profiles, blogs, newsletters, emails and press releases, website copy; videos and podcasts.

David and B.L. discuss her marketing career and experiences, her advice for young marketing professionals, as well as some personal things listeners may not know about her.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/335
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During episode 334, co-hosts BL Ochman & David Erickson discuss how Snapchat is shelling out one million dollars a day to get users to adopt its TikTok clone, Spotlight, as well as:

• Match.com's match made in hell
• Barbie's new role as a digital influencer
• Taco Bell's potato CEO
• Ben & Jerry's new doggie desserts
• NFL quarterbacks Aaron Rogers, Patrick Mahomes, and Baker Mayfield as insurance spokesmen
• Phishing’s Explosive Growth
• The 2021 Edelman Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
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During episode 333, host B.L. Ochman interviews her co-host David Erickson for the inauguration interview episode of the Beyond Social Media Show.

In addition to co-hosting this podcast, David is principal of his digital marketing consultancy e-Strategy Media, serving clients with strategic counsel and execution of content production and audience building.

He has more than 25 years experience in marketing, public relations and advertising, serving clients ranging from international brands to independent local businesses and individuals.

B.L. and David discuss his marketing career and experiences, his advice for young marketing professionals, the state of the industry, as well as some personal things listeners may not know about him.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/333
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During episode 332, co-hosts BL Ochman & David Erickson discuss how Apple's iPhone lidar technology is shaping the future of augmented reality, as well as:

• The wide release of Amazon's Echo Frames
• Twitter's disappearing Fleets and potential audio chat
• Midwest governors mask up for a pandemic PSA
• AI software that stymies facial recognition technology
• Apple Podcasts gets an embeddable player
• LinkedIn's top influencers for 2020
• Frito-Lay sets up a holiday-themed merch shop
• Pepsi makes an apple pie cola
• Arby's sells deep fried turkey pillows
• Fake People are everywhere online
• Holiday eCommerce sales projections

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/332
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 331, co-hosts BL Ochman & David Erickson discuss Google's infrared Internet project, as well as:

• Sequential video storytelling
• The Biden Harris transition website
• Spotify buys Megaphone audio hosting provider
• Four Seasons Total Landscaping's VR furries
• YouTube Rewind cancelled this year
• MmHmm video conferencing addon comes out of beta
• Customizable Oreo cookies
• Ticketmaster's fan safety app
• Our post-literate society
• Law firms undermining democracy
• Support for pot legalization

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/331
• Connect with the show on social media
• Subscribe to the weekly eNewsletter