Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as:

• YouTube's new audio ad format
• Google's LaMDA AI model
• Hulu's self-serve advertising
• About This Site coming to a search near you
• The brand texting trend
• Mattel wants to recycle your old Barbies
• Snap's Spectacles are back in AR form
• India wants to erase "Indian Variant" from social media
• Google Analytics 4 readiness

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/350
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During episode 349, host David Erickson interviews Blois Olson, radio host and publisher of seven must-read newsletters about email marketing, list growth, and leveraging channels to own the inbox.

Ever since he received his first computer while a paperboy, Blois Olson has lived at the entrepreneurial intersection of media, technology and communications.

Today he leads Fluence Media, and serves as one of the Midwest's most sought after political analysts in his role at WCCO Radio and as publisher of Minnesota's most read tip sheets providing daily insight on politics, business, philanthropy, health care and agriculture.

He began his career managing political campaigns and working in political media through the 1990’s.

Blois founded his first agency at age 26 and built it to be one of the most respected at integrating technology to synchronize corporate reputation and public affairs campaigns in the country.

In 2012, he founded Fluence Media in the belief that the silos of marketing and media have crashed. Fluence provides clients with high-level media and communications strategy, data visualization and insights, content creation and distribution, and marketing.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/349
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During episode 348, co-hosts BL Ochman & David Erickson discuss Disaster Girl's big payday, as well as:

• Nerf's new chief TikTok officer
• Clubhouse's NFL draft partnership
• Clubmarket's Clubhouse influencer exchange
• Digital product placement
• Spotify's paid podcast subscriptions
• Flipboard flips to sponsored newsletters
• Vaccination public service tweets
• Punch Pizza's recruiting marketing email
• A clever social media and visual communication tactic
• Facebook's failure
• Slander for profit
• Basecamp's ban
• Apple's privacy sanctimony exposed

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/348
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During episode 347, host B.L. Ochmann interviews TikTok influencer Miranda Head, host of the TikTok Famous podcast, and Social Media Manager for FloQast, about video marketing on TikTok and how she has earned success on the platform.

Miranda Head is a TikTok Creator Partner (7+ million views), host of the TikTok Famous podcast, and Social Media Manager for FloQast. She loves to analyze the latest trends on social media, specifically TikTok, while also creating cooking content for her channels: @CookingWithMiranda.

If she's not whipping up something yummy in the kitchen, she's soaking up all her time with her two young sons on the beaches of Hawaii.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/347
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During episode 346, co-hosts BL Ochman & David Erickson discuss Baby Boomer influencers, as well as:

• Google Earth's timelapse visualization of climate change
• Steak-Umm picks a fight with Neil deGrasse Tyson on Twitter
• Reddit considers its own Clubhouse clone
• Broadway returns
• LinkedIn creates creator tools
• LinkedIn asks for secret endorsements
• Non-Fungible Tokens sold to raise funds for a kidney transplant
• Everything you want to know about NFTs but was afraid to ask
• How to use Google My Business posts
• Kribi self-cleaning underwear
• Your privacy reading list
• Zero-click search results data

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/346
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During episode 345, host David Erickson interviews Pat Lilja, CMO at Pritzker Hageman, P.A., about legal digital marketing, public relations, public affairs, search engine optimization and a lot more.

Patrick Lilja has a depth of experience developed over the past two decades of digital marketing. Pat is Chief Marketing Officer at the law firm Pritzker Hageman, P.A., specializing in foodborne illness, Legionnaires' disease, explosion injuries, and liability cases.

Pat has a career of successes in identifying, analyzing and rethinking the strategic landscape that will bring a client's digital presence in alignment with its goals. Patrick has a long record providing clients such as Target Corp., Ingersoll Rand, and Minnesota Public Radio with the strategic digital marketing tools they need to reach key audiences amidst the high volume of conversations that people now filter through.

He fuses his extensive knowledge of social communications and online media relations with his expertise in data analytics and modeling to ensure clients receive the most effective strategic communications return.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/345
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During episode 344, co-hosts BL Ochman & David Erickson discuss LinkedIn and Spotify going after Clubhouse, as well as:

• A Clubhouse tutorial
• A mafioso whose YouTube channel gave him away
• New stoner emoji coming for Apple's iOS
• An AI-powered service that animates still headshots
• The forthcoming Brave privacy-focused search engine
• NFT brand stunts generating publicity
• Facebook is removing analytics
• Lil Nas X’s satanic shoes
• Volkswagen’s April Fools prank backlash
• A massive Facebook user data leak
• Krispy Kreme's anti-vaxxer Mondays
• Mars candy's pesterbot

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/344
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During episode 343, host B.L. Ochman interviews Stephen Madden, VP, General Manager, Haymarket Business Media Group and Editor-in-chief of MM+M, about The Vaccine Project Newsletter and about what it takes to make newsletters successful.

During his 35-year publishing career, Madden has held a variety of staff positions including reporter and columnist at Fortune Magazine; senior editor at Sports Illustrated; editor-in-chief at Bicycling (which won two National Magazine Awards during his tenure); editorial director of Men’s Health International; editor of Outdoor Explorer; digital product lead for Rodale; chief content officer and general manager of Sports on Earth, a joint venture between USA Today and Major League Baseball Advanced Media; and chief content officer of F+W Media.

A prolific writer, Madden’s work has appeared in a variety of publications, including Reader’s Digest, Time, Life, Hemispheres, Attache the Boston Globe, the Toronto Globe and Mail, Huffington Post, Via, Men’s Journal and Unlimited. He is the author of the book Embrace the Suck: A CrossFit Memoir (HarperCollins: 2014). Born and raised in Boston, Madden taught magazine writing at Cornell University, his alma mater, from 1992-1996. He and his wife, Anne Thompson, live in Chatham, NJ with their three teenaged children.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/343
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During episode 342, co-hosts BL Ochman & David Erickson discuss the launch of Twitter Spaces, as well as:

• IKEA's audio book catalog
• A sweet wine-tasting gig
• A tour of American dialects
• Instant holograms
• Taco Bell's 404 error page
• An Ad Council COVID vaccine campaign
• Facebook's newsletter publishing platform
• Mark Cuban's Clubhouse competitor, Firesidechat app
• Google's Key Moments in YouTube videos
• LinkedIn throwing shade TikTok's way
• An inclusion video oversight

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/342
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 341, host B.L. Ochman interviews David Berkowitz, the founder of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups and agencies. He also founded and runs the 2,000-member Serial Marketers community.

Prior roles include leading marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i.

He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/341
• Connect with the show on social media
• Subscribe to the weekly eNewsletter