Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as:

• A social justice t-shirt campaign
• The Gap's $500 NFT hoodie
• A superb real estate influencer example
• Apple AirTag's stalking abilities
• FTC Investigates Facebook Meta for anti-competitive behavior
• Google and Facebook under fire for cookie policies
• North Korea hacks crypto to fund WMDs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/369
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• Subscribe to the weekly eNewsletter

During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included:

• Alien Oreos
• A handgun unboxing PSA
• 2020 hooks up with Satan in Match.com Commercials
• Bored Ape Yacht Club NFTs Launch
• Weinermobile Lyft Rides
• New York Times' interactive historical reporting of the Tulsa Race Massacre
• Snapchat Millionaires
• Sleep Number's advertorial TV commercials
• Nerf Hires Fan As Chief TikTok Officer
• An Italian Mafia Fugitive Cooked By YouTube
• Facebook's January 6 Fail
• A working gun disguised as a Lego toy
• LinkedIn Knocks TikTok
• The Milk Crate Challenge
• Facebook renames
• Twitter disses Alan Page
• Mars Bar's pesterbot
• Nike’s Satan Shoes
• Fired By Bot At Amazon
• Dancing Middle Aged Guys

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/368
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as:

• Twitter's new bot certification program
• The launch of The Atlantic's new newsletters
• Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie
• Apple allows self-repair of their devices
• The World Wildlife Foundation's brilliant climate change advocacy video
• Spotify to allow video podcasts
• TikTok's mediocre safety center
• Big Oil's decades-long disinformation campaign
• A media bias chart misses the mark

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/367
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as:

• The Twitter Blue rollout
• TikTok’s Creative Exchange
• Is traditional SEO enough for voice?
• Email engagements that boost inbox visibility
• Content marketing tactics for recruiting talent
• Arby’s french fried vodka
• Apple’s secret advertising arbitrage
• Instagram poaching TikTokers
• The wild west of disinformation on podcasts
• The state of email marketing

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/366
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact.

Among the topics we cover in this interview: - Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects.

- Mainstream media's false narrative about the blockchain and crypto

- How crypto is revolutionizing charity fundraising

• Video, Show Notes & Links:
• https://beyondsocialmediashow.com/365
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as:

• LinkedIn closes the chapter on Stories
• Instagram allows desktop uploads
• Journalists prefer Zoom interviews
• Australia pitches Chris Helmsworth
• A sign language Metallica video
• Facebook by another name
• Apple's privacy protection posing
• Walmart's crypto ATMs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/364
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as:

• A study suggesting that jerks are jerks, online or off
• Sleep Number's content marketing campaign
• 5 new Twitter features, including business profiles
• A design firm's brilliant mock condom ads
• Amanda Gorman's Estee Lauder sponsorship gig
• Minnesota Vikings' stadium experiential marketing
• Branding NFTs
• BrightLocal's marketing of their online reviews survey
• Google embeds a guitar tuner in search
• LEGO partners with Fender for a Stratocaster kit
• Seasonal Salted Nut Rolls
• Amazon's creepy Astro robot
• Facebook's whistleblowers
• FTC to crack down on fake reviews
• Pathetic email pitches
• Clubhouse shorts creators
• Top online review factors

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/363
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce.

Among the topics we cover in this interview:  - Defining basic cryptocurrency terms - What is DeFi? - What’s a smart contract? - What is de-centralized banking? - How does blockchain work? - Is the IRS watching crypto? - Crypto taxes - What are stable coins? - What are NFTs? - How NFTs can be used - NFTS: financial freedom for artists - Crypto democratizes the art biz - Crypto & Web 3.0 - How brands can use crypto - Brands have NFT FOMO - El Salvador using crypto as currency - Bitcoin is volatile - What’s a hodler? - Understanding Tokenomics - War over decentralized finance is coming - Impact of decentralizing finance - Role of the metaverse - Metaverse is a shiny new object

• Video, Show Notes & Links:
• https://beyondsocialmediashow.com/362
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc.

Among the topics we cover in this interview: - David's musical career - The effect the pandemic had on musicians’ lives - David's efforts at marketing himself and his bands - How he crowdsourced his solo album, and - David's current musical endeavours

• Video, Show Notes & Links:
• Audiolicious.tv
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During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as:

• Lyft and Oscar Meyer co-brand a Weinermobile lift
• The White House's pro-vax influencer campaign
• Google My Business' prominence signal
• Robot lawyers
• Walmart's advertising network
• Moms against misinformation
• Alan Page isn't notable enough for Twitter
• Facebook post plagiarism
• The Milk Crate Challenge
• Microsoft 11 support
• Influencer compensation survey

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/361
• Connect with the show on social media
• Subscribe to the weekly eNewsletter