Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career.

Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student loan and inspired his business - Inspired by Elon Musk to go to MIT - How many fake reviews are online? - What kind of reviews can be removed? - What kind of reviews can't be removed? - How to prevent bad reviews? - How to respond to bad reviews - How neural networks relate bad reviews - Alexa: is this review fake? - Who should we trust? There's an app for that! - and lots more!

Curtis Boyd started the reputation management firm, Ocjection.co at the end of Nursing School.

Right before he graduated, a local physician told him he'd pay off his $32K student loans if Curtis could figure out how to remove a fake bad review that was costing him patients.

When Curtis succeeded, the doctor immediately wrote him a check and introduced him to an entire physician network.

Boom!

He found himself with hundreds of clients and decided to get a master's degree in coding at MIT.

Over 1000+ customers later, Objection Co has identified and removed thousands of illegitimate online reviews.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/360
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During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as:

• A TikTok campaign in real life
• Yelp's COVID labels
• Instagram's new blocking feature
• A brain/computer interface that inputs full sentences from your thoughts
• Twitter's redesign
• Twitter Spaces' new multihosting feature
• Snopes forced to retract plagiarized articles
• Vikings quarterback Kirk Cousins anti-vax PR fiasco
• Twitter's cropping bias
• A survey of content entrepreneurs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/359
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During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as:

• TikTok's push to get users to remake classic commercials
• Non-fungible tokens for Coca-Cola and Twitter
• The rise of low-fidelity video ads
• Google's adoption of email authentication protocols
• More Google My Business call data
• Amazon measures in-store customer experience
• Social media's anti-semitism problem
• Kraft ice cream
• Middle-aged dancing guys
• Influencer spending

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/358
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During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more.

Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature.

Since graduating, she has explored many different areas within the marketing industry, including brand management, event planning, corporate communications, media relations and influencer marketing.

She has held roles as a Public Relations Executive representing companies like 3M and Valspar, a Global Producer for the Apparel and Accessories categories at Target Corporate, and is currently the Senior Public Relations & Communications Manager at Fiskars.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/357
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During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as:

• Improv Everywhere's New York city dance party
• Google's test of seller ratings in search
• Twitter's Non-Fungible Tokens
• Amazon's Kindle Vella serialized fiction platform
• Twitter's testing of new conversational features
• Instagram's Reel advertising
• BusinessInsider's clever welcome email
• Facebook launching it's Substack clone, Bulletin
• The advent of the college athlete influencer
• This Week in Cuba Twitter Space
• DiGiorno's crowdsourced slogan
• An Amazon contractor gets fired by bot
• Emails on packaging
• Clubhouse demographics

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/356
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During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing.

He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/355
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During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as:

• A Twitter thread that made it to the silver screen
• Google's breaking news warning
• A clever list building tactic
• Digitally resurrecting murdered journalists
• How to scare phone spammers
• Twitter's ticketed Spaces
• A LEGO typewriter set
• Hyundai acquires Boston Dynamics and cuts a strange video to celebrate
• Apple is out to destroy your open rates
• family and friends word of mouth

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/354
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During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them.

Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business media.

He was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. Alberto is Currently the board chair of Great Minnesota Schools, is the former board chair of Hiawatha Academies and served on the founding boards of KIPP Minnesota and Twin Cities Academy.

He served on the board of the Minnesota Broadcasters Association and on the advisory editorial board of Minnesota Business Magazine. He has worked with Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate and Minneapolis Public Schools.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/353
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During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as:

• Oreo's offering to aliens
• The soft power of brands
• Amazon supports marijuana legalization
• Dunkin' sells paint
• Apple's privacy commercial
• Amazon Sidewalk risks
• Hootsuite jacks long-time customers
• Twitter reinstates certifications
• Stetson disowns hatWRKS
• Music streaming
• Influencers' earnings

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/352
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During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets.

Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading.

He was the CEO and co-founder of DashBid Media, a video advertising exchange in New York City and the 2nd fastest growing company in NYC in 2015. Tom also served as COO of JumpTV where he built operations for streaming over 200 live linear TV stations leading up to JumpTV’s IPO. In addition to carbon trading, he has built platforms and exchanges for the travel, real estate, video advertising, and streaming media industries.

Tom’s career began in Boston, MA and has ranged from Indonesia, the Caribbean, and Latin America to Singapore where he currently resides with his family. Tom was featured in the 2020 Artisan Entertainment movie Startup.com about the formation of govWorks during the dot com bubble.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/351
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