Beyond the Artistry

The conversation covers the introduction of Josh Latimer, the impact of FRAP framework on business growth, and the importance of community and collaboration in business success. It also delves into the practical implementation of pricing adjustments and the potential formation of a local mastermind group for small business owners.

Josh Latimer
https://www.instagram.com/meetjoshlatimer/
https://open.spotify.com/show/5mUD6BJp9OZrQEeeK9Cedr

Takeaways

• FRAP Framework
• Community and Collaboration

A deep dive into the 10-year journey of Bowerman Artistry, exploring the challenges, pivots, and lessons learned as business owners. The conversation covers the evolution of the business, the impact of COVID-19, the dynamics of working as a couple, and the importance of balancing family and business.

Takeaways

• Pivoting in business is crucial for survival and growth.
• Balancing service delivery with business management is essential for long-term success.

Chapters

• 00:00 The Early Days and COVID-19 Impact
• 17:10 Balancing Family and Business
• 37:27 Lessons Learned and Looking Ahead

What does it really take to build a business that lasts 10 years?

In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story.

We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today.

You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction.

We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard.

This episode is packed with real lessons on:
• Building a business from the ground up
• Navigating growth, pivots, and change
• Overcoming fear and taking action anyway
• Creating longevity in the beauty and PMU industry
• Staying grounded in faith, family, and purpose

If you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time.

This is just Part 1. Part 2 and 3 coming soon...

In this episode of Beyond the Artistry, Jordan Bowerman sits down with Texas Dela Rosa—a laser specialist, educator, and industry leader who’s changing the game in aesthetics and tattoo removal.

Together, they dive into:

• Why laser is becoming a must-know skill for PMU artists

• The myths around tattoo and PMU removal

• How mastering laser can open up more doors (and income streams) in your beauty career

• Texas’ journey into the laser world and how he’s empowering artists through education

This episode isn’t just about lasers—it’s about growth, education, and stepping into your next level of expertise. Whether you're a PMU artist looking to expand your services or simply curious about the power of laser technology, you’ll walk away feeling inspired, informed, and fired up.

Let us make your life easier—this one’s packed with gems.

👇 Connect with Texas Dela Rosa:

🎯 Personal Brand Website: ⁠www.TexasDelaRosa.com

📸 Instagram: ⁠@TexasDelaRosa

👇 Connect with Bowerman Artistry:
🎯 Client Services: www.BowermanArtistry.com
🎓 PMU Training & Online Courses: www.PMUTrainingAcademy.com
📸 Instagram: @BowermanArtistry
📘 Facebook: Bowerman Artistry
🎥 YouTube: @BowermanArtistry
🎧 Spotify: Listen on Spotify
🍎 Apple Podcasts: Listen on Apple

EPISODE: Unfiltered with Jordan Bowerman — From Sports to PMU, Fatherhood, and Finding His Calling
Podcast: Beyond the Artistry

In this heartfelt episode of Beyond the Artistry, we flip the script — and this time, Jordan Bowerman is in the hot seat. 🎤

From playing college basketball to stepping into the world of permanent makeup — and becoming a husband, father, and business owner along the way — Jordan gets raw about what it really looked like to leave behind his dream of a career in sports to build Bowerman Artistry alongside Lindsay.

We go beyond the pigment and into the real-life tension of identity shifts, male vulnerability in a female-dominated industry, battling ego, finding purpose through faith, and what it takes to lead through service when no one’s watching.

💬 Topics we cover:

• Leaving behind a sports career for entrepreneurship

• The reality of being a man in the PMU industry

• Letting go of ego and embracing servant leadership

• Building a life and business with your spouse

• The messy middle of being a dad, husband, and business owner

• What it means to walk in faith and confidence even when it’s hard

If you’re a beauty professional, business owner, or just someone questioning your next big move — this episode will speak to you. Tune in for a refreshing, real, and deeply encouraging conversation.

🔗 Explore More from Bowerman Artistry:
✨ Client Services: www.BowermanArtistry.com
🎓 PMU Training & Courses: www.PMUTrainingAcademy.com
📸 Instagram: @BowermanArtistry
📘 Facebook: facebook.com/BowermanArtistry

Mastering Mature Skin – Techniques, Tips & the Things No One Talks About

Let’s get into the good stuff. 💡

This episode is Part 2 of our live talk from PMU World 2024—and this time, we’re diving deep into the techniques that have helped us confidently work on mature skin (and avoid some of the common mistakes that cost time, money, and trust).

We’re walking you through:
✨ How to assess mature skin beyond just “age”
✨ What we look for in wrinkles, texture, and skin movement (and how to adjust technique for each)
✨ Our go-to tips for brows, eyeliner, and lip tattooing on clients 50+
✨ The biggest mistakes we see artists make—and how to avoid them with grace and professionalism

If you’ve ever felt unsure when a mature client sits in your chair… this one’s for you. Whether you’re just starting out or you’ve been tattooing for years, this episode will sharpen your skill set and give you a fresh dose of confidence.

🧡 Because when you understand the skin, you elevate your artistry.

Hit play—and let’s master mature skin, together.

Let's Connect...

⁠Client Website HERE⁠

⁠Training PMU Website HERE⁠

⁠Follow Us On Instagram HERE⁠

⁠Follow Us On Facebook HERE⁠

Mastering Mature Skin + The Story You’ve Never Heard

We’ve officially hit a big milestone—21 episodes in, and that puts us in the top 1% of all podcasts. 🥹 WHAT?! We are beyond grateful.

To celebrate, we're bringing you something we’ve never shared publicly before...

In this special two-part series, we’re taking you back to the PMU World 2024 stage—the largest permanent makeup conference in North America—where we had the honor of speaking on a topic so near to our hearts: How to Master Mature Skin.

But before we dove into technique, we shared the real story—how we almost didn’t make it to the conference, what it looked like to build Bowerman Artistry from scratch, and how this whole crazy journey started with a crying baby in the backseat and a very skeptical husband. 🤣

This episode is a mix of tears, laughter, faith, and full-on real talk. You’ll hear:

• How Jordan went from the sports industry to tattooing eyeliner and lips (yes, really)

• The messy, beautiful moments that shaped our marriage and business

• Why community matters more than ever in this industry

We’ve never released this recording—until now. So whether you missed PMU World last year or just need a little reminder that you’re not in this alone, hit play. You belong here.

Let’s dive into Part 1. 💛

Wanna connect?!?!

Client Website HERE

Training PMU Website HERE

Follow Us On Instagram HERE

Follow Us On Facebook HERE

Beyond the Artistry: Lindsay UNFILTERED – What You DON'T Know About Lindsay!

What's one thing people assume about Lindsay that's completely wrong? What's her secret talent outside of permanent makeup? And what was her real first impression of Jordan? Find out all this and more in "Lindsay UNFILTERED," a surprise Q&A on Beyond the Artistry that takes our co-host completely off guard! Join us for a hilariously honest and deeply insightful conversation as Lindsay shares her journey as a business leader, wife, and mom. Discover her refreshing perspective on perfectionism, the challenges of balancing multiple roles, and a powerful message about beauty standards that's set to disrupt the industry. This episode is a must-listen for anyone seeking inspiration, real-world business advice, and a candid look into the life of a successful female entrepreneur.

Client Website HERE

Training PMU Website HERE

As solo entrepreneurs, we are the most valuable asset in our business! In this episode, we dive into why prioritizing self-care is crucial for long-term success. Whether you’re a PMU artist, hairstylist, or any service-based business owner, neglecting sleep, nutrition, and mental well-being can directly impact your productivity and income.

We’re sharing our top tips on:
✅ The importance of sleep & how to optimize it
✅ Fueling your body with the right nutrition for energy & focus
✅ Why taking time away from your business actually helps it grow

If you’re feeling burnt out or struggling to juggle it all, this episode is for you! We’ve been there, and we want to help you build a sustainable, thriving business without sacrificing your health.

🎧 Hit subscribe so you never miss an episode, and if you’re loving the podcast, leave us a review—it helps more entrepreneurs like you find us! 🚀

Website for Services-https://www.BowermanArtistry.com

Website for our Academy-https://www.PMUTrainingAcademy.com

We’re back! After a long break from podcasting, we’re finally sitting down to share everything that’s been going on—both in business and in life. The past two years have been some of the hardest we’ve faced, from unexpected health struggles to navigating burnout and feeling completely stuck. We’re pulling back the curtain on it all—the highs, the lows, and the lessons we’ve learned along the way.

In this episode, we’re getting real about the challenges of balancing business, personal health, and family, plus what finally pushed us to start making changes. We’ll also talk about some exciting milestones, including our time at PMU World and what’s next for us. If you’ve ever felt overwhelmed, exhausted, or like you’ve lost your spark, this one’s for you. Let’s catch up!

https://www.BowermanArtistry.com

https://www.PMUTrainingAcademy.com