Beyond the Artistry

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Tune in to learn, laugh, and maybe even get a little inspired to explore the world of permanent makeup with us!

Hey everyone! It's been a whirlwind of a summer, and we're back with another insightful episode. Today, I'm recording from our new location in sunny Sarasota, Florida. If you've been keeping up, you'll know we've been super busy with opening this second location and rebranding from Michiana Microblading to Bowerman Artistry.

In this episode, I want to share a story from our recent training sessions that really struck a chord with me. One of our students asked a critical question: "How can I start in permanent makeup without making mistakes?" This question opens up a broader discussion about the fear of failure and how it can hold us back. Drawing inspiration from a recent podcast by marketing guru Russell Brunson, we'll explore how to shift our mindset to embrace failure as a step towards success.

I'll recount my own experiences from the early days of my career, the hesitations, and the breakthroughs. We'll talk about the importance of confidence, continual learning, and the inevitability of mistakes.

Also, don't miss out on hearing about our upcoming appearance at PMU World, the largest permanent makeup conference in North America, happening from August 5th to 9th in Miami. It's an amazing opportunity to learn and network. Use code BOWERMAN10 for a discount on your tickets!

Join us as we dive into these crucial insights, and hopefully, this episode inspires you to push through your fears and embrace the journey. Stay tuned and let's grow together!

PMU World Tickets - Use code BOWERMAN10 for 10% off.

Tune in now and let's get started!

In this episode of the Goalgetter Podcast, we dive into the recent changes at Bowerman Artistry. We've gone through a significant rebrand and expanded with a new location in Florida! Tune in to learn why we changed our name and how opening a new branch has reignited our passion for our business.

We'll be sharing our insights on what it really takes to grow a permanent makeup business from the ground up. From the misconceptions about going viral on social media to the importance of consistency, we break down the hard truths about starting and expanding a business. Discover the value of grassroots marketing, the power of partnerships, and why borrowing someone else's audience can be a game-changer.

Whether you're new to the industry or looking to expand, this episode is packed with practical advice and personal experiences that can help you navigate your business journey. Join us as we document our growth and share what works, what doesn't, and how you can apply these lessons to your own business.

Stay tuned for our upcoming episode focused on the rebrand itself, and keep those wheels turning for continuous business growth!

Listen now and get inspired to take your business to the next level!

We have never done this large of a giveaway! We are giving away a ELITE ticket to PMU World Live. Valued at almost $1500. Enter on our Instagram post here... https://www.instagram.com/reel/C6ukceXMSi7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Some of you know we just opened a second location in Sarasota Florida. Like we don't have enough going on right? In this episode we dive into why did we choose Florida, why did we want to open a second location, and some of the struggles of opening another location. This is a longer episode, so sit back relax and enjoy!

Join Lindsay in this insightful episode as she delves into the art of managing client expectations within the studio setting. Taking the reins solo today, Lindsay delves into questions sourced from their engaging "Ask the Pros" series, hosted on their Instagram and Facebook platforms.

With a passion for transparency and professionalism, Lindsay guides listeners through the nuances of client interactions, particularly focusing on the sensitive issue of age-related considerations in beauty services.

Beginning with a foundation of honesty and expertise, Lindsay shares her wealth of experience to debunk common misconceptions, especially surrounding age and its impact on service eligibility. Drawing from years in the industry, she explains the intricacies of skin aging and why certain procedures may not be suitable for older clients. Lindsay offers alternatives and emphasizes the importance of tailoring services to each client's unique needs and skin type.

Throughout the episode, Lindsay emphasizes the significance of clear communication, from initial consultations to post-service follow-ups. By outlining timelines, pricing structures, and potential challenges upfront, Lindsay ensures clients are empowered to make informed decisions aligned with their goals.

With her trademark blend of professionalism and empathy, Lindsay encourages listeners to view client interactions as opportunities to build trust and deliver exceptional service. By prioritizing transparent communication and managing expectations effectively, she asserts that studios can cultivate positive experiences and long-lasting client relationships.

Don't miss Lindsay's invaluable insights into client management strategies and learn how to navigate the complexities of client expectations within your own studio. Follow us on Instagram at @michiannamicroblading to participate in our weekly Ask the Pros series and join Lindsay as she continues to empower listeners in the beauty industry.

In the latest episode of The Goal Getter Podcast, Jordan dives deep into the importance of email marketing for small businesses, particularly in light of recent social media disruptions. With Instagram and Facebook experiencing downtime, they emphasize the critical need for alternative communication channels.

Listeners will learn about the three key types of audiences—cold, warm, and hot—and how to effectively engage each. Jordan also discusses various traffic sources, emphasizing the significance of owning your traffic to ensure sustainability and control in an unpredictable digital environment.

Throughout the episode, Jordan unpacks essential email marketing statistics, including delivery rate, open rate, and click-through rate. They break down these metrics to help listeners understand their significance and optimize their email marketing strategies for maximum impact.

Don't miss this enlightening episode packed with practical tips and strategies to elevate your business's marketing game and navigate the ever-changing digital landscape with confidence. Tune in now to unlock the secrets to sustainable growth and resilience in today's competitive business world.

In this episode of the Goal Getter Podcast, hosts Jordan and Lindsay dive deep into a topic that every service provider can relate to: dealing with difficult clients. With years of experience in the permanent makeup industry, they share their insights, tips, and even some crazy stories about handling challenging clients.

From managing client expectations to setting boundaries, Jordan and Lindsay cover it all. They emphasize the importance of listening to clients, even when it's hard, and how constructive criticism can make you a better service provider. They also discuss the significance of having clear policies in place to protect both your business and your clients.

Join Jordan and Lindsay as they share their journey of navigating through difficult client situations and learn valuable lessons that can help you handle similar challenges in your own business. Tune in to this episode to gain actionable strategies and insights that will empower you to handle difficult clients with confidence and professionalism.

In this episode, join the Jordan & Lindsay as they delve into the art of networking and making lasting connections. Their special guest, Victoria Glam, shares her insights on how to elevate your networking game and stand out in a crowd. Victoria, known as the queen of networking, discusses her journey of traveling and attending conferences to expand her brands.

From the importance of in-person interactions to the power of collaboration, Victoria emphasizes the value of networking in today's business landscape. She shares her strategies for leveraging conferences to showcase her products and build meaningful relationships within the industry.

Discover how Victoria's relentless pursuit of networking opportunities has led to exponential growth for her business. From securing partnerships to landing speaking engagements, Victoria's story serves as inspiration for entrepreneurs seeking to make their mark through networking.

Tune in to learn practical tips and insights on networking, branding, and seizing opportunities in the world of business. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on how to network effectively and stand out in a competitive market.

https://www.instagram.com/victoria.glam/

In this episode Jordan & Lindsay delve into the challenges of embracing change in the dynamic world of business. Drawing from personal experiences and insights from high-level podcasts, they stress the significance of stepping out of comfort zones and trying new strategies. Reflecting on the past year, they caution against repeating unsuccessful approaches and emphasize the need for adaptability. They share their journey into podcasting as a platform for authenticity, shedding light on the economic challenges faced by businesses globally. Practical advice is offered on diversifying strategies, including partnering with businesses, aligning values, and providing financial incentives. The episode concludes with a focus on networking and community-building, advocating for conference attendance as a key element in professional growth and relationship-building. Listeners gain valuable insights on navigating change, fostering partnerships, and thriving in the entrepreneurial landscape of 2024!