This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads.

View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig into Patagonia’s culture, the Bears Ears lawsuit and benefit corporation status, tools for grassroots activists, and what it really means for businesses to take public stands on policy, democracy, and public lands. Vincent also reflects on diversity, equity, and inclusion, the deep links between racism and environmental destruction, and why biodiversity loss may be the defining ecological crisis of our time.

View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

This episode begins a four-part case study on Patagonia with a conversation on vision and values with Vincent Stanley, Patagonia’s Director of Philosophy. Originally recorded in 2019, the discussion explores how Patagonia’s founding experiences in climbing and environmental activism shaped its long-term purpose and moral orientation. 

View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

In this year-in-review episode, Ryan Honeyman and Emmy Allison take an honest look at what worked, what didn't, and what they’re still wrestling with on Beyond the B and across the B Corp movement. They reflect on controversial moments, listener engagement, and how the new B Corp standards are starting to land in practice. The conversation moves beyond metrics to ask bigger questions about scale, transparency, and what real success could look like in 2026 and beyond. A candid check-in for listeners who are deep in the work and thinking critically about where the movement goes next.

View the show notes: https://go.lifteconomy.com/blog/year-in-review-what-worked-what-didnt-and-whats-next

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

In this episode, Ryan and Emmy dig into the newly released 14-step B Corp certification process and make sense of what companies can expect as the standards shift. They walk through each phase in plain language, highlight what has changed, and offer practical context on where organizations tend to feel overwhelmed. Along the way, they share their own reactions and insights as they sort through the details together.

If you’re trying to understand how the new process works, what to prioritize, or how to get started without feeling buried, this episode gives you a clearer view of what’s ahead and how to navigate it more confidently.

View the show notes: https://go.lifteconomy.com/blog/mailbag-unpacking-the-new-14-step-b-corp-certification-process

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

From politically motivated attacks to basic configuration errors, purpose-driven orgs are now on the front lines of cyber risk. In this episode, Steve Sharer and Garrett Miller walk through five areas where B Corps are more vulnerable than they realize — and the practical steps that strengthen each one. They explain why these gaps matter and how to close them with straightforward practices that don’t overwhelm small teams.

View the show notes: https://go.lifteconomy.com/blog/5-cyber-risks-for-b-corps-and-how-you-can-fix-them-w/-steve-sharer-garrett-miller

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

People & Planet First is a global, participatory verification system designed for enterprises that put purpose ahead of profit. In this episode, Rebecca Dray breaks down the five core standards, why the badge is gaining traction, and how it complements the B Corp movement. If you're a B Corp or values-led business looking for a way to signal deeper structural commitment, this conversation is a helpful starting point.

View the show notes: https://go.lifteconomy.com/blog/people-planet-first-verification-a-primer-for-b-corps-w/-rebecca-dray

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

This episode takes listeners inside the latest B Corp updates—Version 2.1, the new five-year certification cycles, and the EU’s Empowering Consumers for the Green Transition (ECGT) regulations. Ryan and Emmy unpack what these changes mean for both new and existing B Corps, and share candid reflections on how to navigate the transition. It’s an informative, unfiltered look at what’s new, what’s confusing, and what’s next for the movement.

View the show notes: https://go.lifteconomy.com/blog/mailbag-v2.1-5-year-certification-cycles-ecgt-more

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

Many purpose-driven businesses say they value inclusion—but when it comes to trans issues, most don’t know where to begin. In this candid conversation, trans organizer Benn Marine joins Ryan Honeyman and Emmy Allison to explore how B Corps can move beyond fear, “wokeness,” and silence toward genuine compassion and action. A grounded, honest look at what it takes to navigate the trans conversation in this political climate with courage and care.

View the show notes: https://go.lifteconomy.com/blog/how-b-corps-can-navigate-the-trans-conversation-w/-benn-marine

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

Salary negotiations can feel messy, so how do we design pay that’s fair, transparent, and free of bias? In this episode of Beyond the B, we sit down with Kate Dixon, Principal and Founder of Dixon Consulting, to unpack salary negotiation, equitable compensation design, and what the new B Corp Fair Work standards mean in practice.

View the show notes: https://go.lifteconomy.com/blog/anti-oppressive-pay-designing-compensation-that-works-for-everyone-w/-kate-dixon

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values