Many purpose-driven businesses say they value inclusion—but when it comes to trans issues, most don’t know where to begin. In this candid conversation, trans organizer Benn Marine joins Ryan Honeyman and Emmy Allison to explore how B Corps can move beyond fear, “wokeness,” and silence toward genuine compassion and action. A grounded, honest look at what it takes to navigate the trans conversation in this political climate with courage and care.

View the show notes: https://go.lifteconomy.com/blog/how-b-corps-can-navigate-the-trans-conversation-w/-benn-marine

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Salary negotiations can feel messy, so how do we design pay that’s fair, transparent, and free of bias? In this episode of Beyond the B, we sit down with Kate Dixon, Principal and Founder of Dixon Consulting, to unpack salary negotiation, equitable compensation design, and what the new B Corp Fair Work standards mean in practice.

View the show notes: https://go.lifteconomy.com/blog/anti-oppressive-pay-designing-compensation-that-works-for-everyone-w/-kate-dixon

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

The new B Corp standards (v2.1) promise to push companies beyond checklists and into real systems change—but will they deliver? In this episode, we dig into purpose governance, human rights due diligence, lobbying and tax, and the EU rules reshaping what it means to be a B Corp. Join us as we explore whether these changes mark a true shift in business—or just a different badge.

View the Show Notes: https://go.lifteconomy.com/blog/can-the-new-b-corp-standards-drive-systems-change-adam-garfunkel-mike-rowlands

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Steward ownership is emerging as a powerful step for B Corps that want to safeguard their mission beyond what the benefit corporation legal protection provides. In this episode of Beyond the B, Ryan Honeyman talks with Achim Hensen of the Purpose Foundation and Luis Duarte of Amoofy about how steward ownership can shift power dynamics, protect purpose, and build a more values-driven economy. From Patagonia to emerging startups, they explore why this model may be the “gold standard” for B Corps seeking lasting impact.

View the show notes: https://go.lifteconomy.com/blog/is-steward-ownership-the-gold-standard-for-b-corps-w-achim-hensen-luis-duarte

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

In this episode, we dive into the Environmental Stewardship and Circularity (ESC) Impact Topic of the new B Corp standards (v2.1) with Brigitta Nemes, the sustainability expert who led their development over the last few years at B Lab. We discuss why environmental stewardship was separated from climate action, how the new standards balance rigor with accessibility for small businesses, and what true circularity means beyond just recycling. Brigitta also shares behind-the-scenes stories of the tensions in creating the new standards.

View the show notes: https://go.lifteconomy.com/blog/new-b-corp-standards-environmental-stewardship-circularity-w/-brigitta-nemes

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we’re joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he believes is the single most powerful lever for change.

View the show notes: https://go.lifteconomy.com/blog/new-standards-unpacking-fair-work-w-bernard-gouw

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

In Part 3 of our “Are B Corps Too Woke?” series, we sit down with Annie Korver and Hayley Roulstone from Rise Consulting, an Indigenous-owned firm advancing Truth and Reconciliation in Canada. Annie and Hayley offer a powerful invitation to center rights-holders, not just stakeholders, and to embrace a relational approach to impact rooted in trust, reciprocity, and lived experience.

View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstone

Part 1 w/ Raj Aggarwal: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal

Part 2 w/ Nathan Stuck: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuck

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

In this three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with uncomfortable truths.

In Part 2, we’re joined by award-winning B Corp leader, educator, and author Nathan Stuck to explore the complex intersection of business, purpose, and politics in today’s polarized climate. 

In this episode, he offers insight into the ongoing conversations around DEI and urges a return to outcome-driven work over performative gestures.

View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuck

Part 1 w/ Raj Aggarwal: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal

Part 3 w/ Rise Consulting: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstone

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

In this  three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with some uncomfortable tensions that have emerged in recent years.

In Part 1, Raj Aggarwal—founder of Provoc and long-time B Corp leader—joins to explore whether the B Corp movement’s approach to JEDI needs any changes. Drawing from his deep involvement in B Lab’s early inclusion efforts, Raj shares stories of transformation, struggle, and resilience within the community, while grappling with critiques of performative DEI and the challenges of building authentic, relational change in a politically polarized time.

View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal

Part 2 w/ Nathan Stuck: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuck

Part 3 w/ Rise Consulting: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstone

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

As the B Corp movement grows across Asia, leaders in Japan, China, and Singapore are finding creative ways to adapt global standards to local cultures, business norms, and social priorities. This episode explores the challenges and breakthroughs of building a values-driven business movement in this important and fast-growing region.

View the show notes: https://go.lifteconomy.com/blog/b-corps-in-asia

Unlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter