Beyond the B: Latest on the B Corp Movement

Heather Paulsen (from Heather Paulsen Consulting) joins the show to discuss her path to the B Corp movement, her insights about regenerative business, and whether B Corp certification is enough to create an economy that works for the benefit of all life.

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In February 2023, the Financial Times wrote an article entitled “Struggle for the Soul of the B Corp movement.” This article, among other things, detailed the controversy surrounding Nespresso’s certification as a B Corp in 2022. Enrich Sahan from Doughnut Economics was quoted several times in that FT article with some strong critiques of the B Corp movement.

Erinch joins the show to give us an overview of Doughnut Economics, a background on his involvement with the B Corp movement, and to go into more detail about his concerns and critiques about B Corporations.

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Did you know you can "get ahead" of the new B Corp standards by better understanding stakeholder mapping?  Tim Frick from Mightybytes joins the show to discuss his B Corp journey, what stakeholder mapping is and why it is important, recommended tools and techniques, and how to address common challenges with the mapping and engagement process.

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As a long-time B Corp devotee, host of the Soil to Soul Podcast, Senior Director of Regenerative Impact at Bonterra Organic Estates, and one of Wine Enthusiast’s 2023 ‘Future 40’, Jess Baum has extensive experience in sustainability, environmental education, farming, and permaculture. She joins us to discuss how some of the themes, tensions, and conversations in the margins at the 2024 US & Canada B Corp Champions Retreat reflect the state of the B Corp movement more broadly.

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Welcome to Beyond the B, a LIFT Economy podcast where Ryan Honeyman, Emmy Allison, and special guests delve into the complexities of the B Corp movement and its impact. In this inaugural episode, we examine how perceptions of the movement have shifted, recent certifications that have attracted controversy, why corporate responsibility is not as straightforward as it seems, and much more.

View the Show Notes.