In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Philippa Gamse, author of 'Website Wealth'. They discuss the importance of analytics for business owners and marketers, how to make analytics accessible, and the role of a website in business strategy. Philippa shares her journey in analytics, the target audience for her book, and insights on the publishing process, including the importance of reviews and the benefits of self-publishing. The conversation concludes with advice for aspiring authors on the writing process.
In this episode, we explore:
Why business owners often "glaze over" when talking about analytics and how to fix itThe difference between vanity metrics and real conversion dataHow to use analytics to identify new products, services, and target marketsTips for authors: Philippa’s "voice-to-text" method for writing a book without staring at a blank screenThe importance of proactive reviews and high-level endorsements for book credibilityWhy your website strategy must align with your actual business goalsConnect with Philippa Gamse:
LinkedIn: https://www.linkedin.com/in/philippagamseWebsite: Philippa Gamse - digital marketing and analytics strategy - Websites That WinBuy the Book: Website Wealth: A Business Leader’s Guide to Driving Real Value from Your Analytics on Amazon: https://amzn.to/4aKgJSN David H. Lawrence XVII (Audiobook Coach): David H. Lawrence XVII : Actor, Voice Talent, Voice Over Teacher, Creator of Rehearsal® Pro – Your complete casting kitOtter.ai (Transcription Tool): https://otter.aiIf this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Philippa Gamse's story. For more resources to help you write and market your book, visit https://kellyschuknecht.com.