Beyond The Billboard

In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has executed in the South African market. Shazia shares valuable insights into a client's take on the challenges of market clutter and fragmentation, and highlights some of the exciting innovations that are transforming the advertising landscape. Tune in for an enlightening discussion on the strategies and creative solutions driving success in consumer engagement.

In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors. In addition, we delve into Sally's journey into the OOH industry and discover what excites her most about the current OOH landscape.

Join us for an insightful episode featuring Wandisile Nkabinde, Media Manager at KFC SA. We explore KFC's innovative and groundbreaking campaigns. Get a behind-the-scenes look at how this powerhouse brand excels in the OOH space.

In this episode, we sit down with township economy and media expert Kabelo Kale, who guides us through the intricate and diverse audiences within the township environment. Kabelo delves into the unique considerations required for effectively measuring and segmenting this vibrant market. We uncover invaluable insights into how brands can authentically engage with township audiences and achieve success. Join us for a deep dive into how to win in the township economy.

Join us for an enlightening episode as we sit down with Darren Mckinon, the Commercial Director at Epic Outdoor. Darren brings a unique perspective, having worked on both the media owner and media agency sides of the industry. Together, we delve into the challenges faced by media owners and media agencies in today's landscape.

Gain valuable insights and advice on how media owners can effectively engage with media agencies, fostering greater collaboration and driving innovation in Out-of-Home (OOH) advertising. Discover actionable strategies for creating impactful partnerships.

This episode we dive into the intricate world of media strategy and channel selection process with Brian Muguto, the Managing Director of PHD Johannesburg. Join us as we unravel the complexities of crafting media strategies that tackle client and brand challenges. Brian shares invaluable insights into the strategic processes within media agencies, highlighting the crucial role of Out-of-Home (OOH) advertising in the media mix. Discover how OOH seamlessly integrates into an omni-channel approach, offering a comprehensive solution for modern marketing . 

Join us as we dive into the world of Programmatic Digital Out-of-Home (DOOH) advertising in our latest episode. We're joined by Remi Du Preez, the Managing Director of Polygon, who brings a wealth of expertise to the table. Together, we unravel the current state of adoption of this technology and explore the journey ahead for the industry.

Remi Du Preez shares insights into the best practices that drive successful Programmatic DOOH campaigns. From strategies that make campaigns stand out to invaluable advice on optimizing the potential of Programmatic DOOH.

Tune in to discover how Programmatic DOOH is reshaping the Out of Home landscape and learn actionable tips to harness its full power. Whether you're a seasoned professional or new to the field, this episode promises to broaden your understanding and inspire innovative approaches in the ever-evolving realm of Out of Home.

Join us for an insightful episode where Palesa Mabuse, Managing Director, and Patrick Ndlovu, Sales and Marketing Manager at Nalesa Media, share their journey to becoming media owners in the Out of Home industry. Gain valuable behind-the-scenes insights and advice for navigating the competitive OOH landscape and achieving success.

Welcome to this episode featuring Erik Warburg, the Director at Outdoor Auditors. Tune in as we dive into the complexities of the Out-of-Home (OOH) media landscape in South Africa. We discuss how to navigate this jungle of opportunities and challenges, gaining insights into the intricacies of fragmentation within the OOH sector.