Tropetails is a cocktail recipe book for readers. It's made $10k+ and has hundreds of customers. In this episode, Michael helps Maggie go beyond the books to create a scalable business with cocktail mixes for readers that could turn the IP of Tropetails into millions.
Check out Maggie's Tropetails book here: https://tropetails.com/
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EPISODE CHAPTERS:
0:00:59 Intro to Maggie Beeler
0:03:16 How Maggie Found an Illustrator
0:04:21 How Maggie Launched Tropetails to $10k+
0:08:18 Maggie's Dream and What's Holding Her Back
0:11:16 The Economics of the Tropetails Book
0:14:19 How Can Maggie Go Beyond the Book?
0:18:41 How Maggie is Working with Manufacturers for Drink Mixes
0:23:55 How to Test Your Product Before a Launch
0:27:08 What Makes a Good Drink Mix?
0:33:55 How Maggie Will Launch Her Drink Mix
0:38:35 How Maggie is Going to Scale Her Brand
0:48:16 How Does Maggie Know When to Go All in On Tropetails?
0:49:37 How Maggie is Fulfilling Her Product
Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book!
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I’m on a mission to bring Power to Storytellers. Here’s my story 👇
ABOUT THE HOST: MICHAEL EVANS
I’m the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue).
In high school, I wrote and self-published 12 sci-fi novels (aka I didn’t have many friends).
I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was online🫣), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishing’s Start-up of the Year in 2023 by Jane Friedman.
After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors. I’m really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself 😊.
ABOUT BEYOND THE BOOK:
Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build “mini-Disneys” from their stories through physical products, community experiences, games, other media formats, and more.
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