In this Employee Perspective episode of Beyond the Business, Tearah Rice of Eco Roofing sits down with Isabel from Polair to discuss what it's like to build a personal brand while helping grow a company through the power of social media.

Although Isabel is relatively new to both the industry and Polair, she has quickly made an impact as the company's Social Media Manager and Business Development Representative. With years of experience creating engaging content, she shares how she combines educational videos, customer testimonials, humor, service-focused content, and trending social media concepts to capture attention and build trust.

Throughout the conversation, Tearah and Isabel dive into the importance of finding your circle of supporters, staying confident in your abilities, and learning to ignore the criticism that often comes with success and increased visibility online. They also discuss why they genuinely love the companies they represent, how company culture fuels their passion, and some of the funniest and most unexpected experiences they've had while creating content.

Whether you're a business owner, marketer, content creator, or someone looking to grow your personal brand, this episode is full of practical insights, encouragement, and real-world stories that show how authenticity and consistency can create incredible opportunities.

In this Couples in Business episode of Beyond the Business, Eric and Cierra Perry sit down with Jazlyn, owner and qualifying party of Arizona Pristine Roofing, to have an honest conversation about what it's really like to build a business alongside your spouse.

Although Arizona Pristine Roofing and Eco Roofing Solutions are competitors, this episode proves that competition doesn't have to stand in the way of friendship, collaboration, or making the roofing industry better. As fellow members of the Arizona Roofing Contractors Association (ARCA), we share why supporting one another ultimately strengthens the entire industry.

We dive into how Jazlyn and her husband built their company from the ground up, the challenges of balancing marriage, family, and entrepreneurship, and the lessons learned through failures, setbacks, and the constant pursuit of growth. We also discuss leadership, company culture, investing in people, and why one of the greatest rewards in business isn't just growing revenue, it's watching your team members grow personally, professionally, and financially as they achieve goals they never thought possible.

Whether you're in business with your spouse, lead a team, or simply want to hear an authentic conversation about entrepreneurship, leadership, and building something that lasts, this episode is packed with valuable takeaways and plenty of laughs along the way.

Success leaves clues, and Ricardo Herrera started looking for them long before he ever owned a business.

In Episode 15 of Owners Unfiltered, Eric Perry sits down with Ricardo Herrera, owner of TPG Paints & Stains, to discuss his journey from an ambitious high school student consuming books, podcasts, and personal development content to becoming the owner of one of Arizona's most respected painting and staining companies.

Ricardo shares how he knew at a young age that entrepreneurship was the path he wanted to pursue and how he built his business through hands-on experience, learning from mistakes, embracing failure, and remaining consistent when others would have quit. Without shortcuts or overnight success, Ricardo developed his company one lesson, one customer, and one opportunity at a time.

Throughout the conversation, Ricardo discusses the importance of personal development, discipline, health, and fitness, and how investing in himself has directly contributed to his success as a business owner. He also opens up about the challenges of scaling a company, earning trust in a competitive industry, and building a reputation that customers and referral partners can depend on.

This episode is packed with valuable insights for entrepreneurs, business owners, and anyone looking to build something meaningful through hard work, consistency, and a commitment to continual growth.

Topics include:
• Starting a business at a young age
• Learning through failures and setbacks
• Building a reputation through consistency
• Personal development and entrepreneurial growth
• Health, fitness, and discipline as business tools
• Scaling a service-based business
• Creating long-term success without shortcuts

If you've ever wondered what it really takes to build a successful business from the ground up, this conversation with Ricardo delivers an honest look at the mindset, discipline, and persistence required to make it happen.

What separates a company people work for from a company people genuinely believe in?

In Episode 14 of Beyond the Business: Employee Perspective, Tearah Rice sits down with Jared from Nice Pest Company for a conversation about culture, leadership, loyalty, and what it takes to build something bigger than just a business.

Jared shares his perspective on creating a workplace where people feel valued, empowered, and invested in the mission. From developing an ownership mindset among employees to fostering a culture where it's genuinely "cool to care," this episode dives into the often-overlooked factors that drive long-term success.

Whether you're a business owner, leader, or team member looking to make a greater impact, this conversation is packed with insights on building trust, creating buy-in, and developing a team that is committed to something greater than themselves.

In this episode, we discuss:
• Building a brand that's bigger than the service you provide
• Creating a culture people want to be part of
• Why employee loyalty is earned, not expected
• Developing an ownership mindset throughout the organization
• Leadership, accountability, and personal growth
• Why caring about your team, customers, and mission matters more than ever

Give it a listen on Spotify and Apple Podcasts for another value-packed episode of Beyond the Business.

Episode 13: Owners Unfiltered with Cameron Bawden

What does it really take to build companies that scale, create opportunities for others, and eventually become valuable enough to sell?

In this episode of Beyond the Business, Eric Perry sits down with entrepreneur, investor, and business builder Cameron Bawden for an unfiltered conversation about the lessons he's learned throughout his entrepreneurial journey. From building multiple successful businesses and navigating exits to developing teams and creating cultures that thrive, Cameron shares the principles that have helped shape his success.

We dive into the importance of systems and processes, why accountability is critical for growth, and how having the right people in the right seats can completely transform an organization. Cameron also shares why investing in your team, creating clear growth opportunities, and aligning incentives with company success can unlock the full potential of both your business and your people.

Beyond business, this conversation explores leadership, personal development, mindset, and the hard-earned lessons that come from years of building, scaling, and learning from both successes and failures.

Whether you're a business owner, aspiring entrepreneur, or leader looking to take your organization to the next level, this episode is packed with valuable insights on growth, accountability, culture, and becoming the leader your business needs you to be.

Beyond the Business: The People, The Struggles, and The Stories Behind Success.

Some stories inspire you. Others completely change the way you look at life.

In Episode 12 of Owners Unfiltered, I sit down with one of my closest friends, Julio “JC” Almanza, founder of Wrong to Strong, creator of transformative prison programs including SuperMax, Wonder Woman, and Officer Resilience, and co-owner of Biltmore Soundscape Studios, the very place where we record this podcast.

JC's story is unlike anything you've ever heard.

From childhood trauma, gang life on the streets of Chicago, cartel involvement, and nearly two decades spent in both Mexican and U.S. prisons, JC had every reason to become another statistic. Instead, he chose a different path.

We dive deep into his journey from violence, addiction, and incarceration to becoming a mentor, speaker, entrepreneur, husband, and leader who now helps thousands of people transform their lives through the lessons he learned the hard way.

We talk about:
• Growing up surrounded by gangs, crime, and trauma
• Surviving prison in both Mexico and the United States
• The mental and emotional demons he still battles today
• His resistance to faith and the moment everything changed
• Finding God and rebuilding his life from the ground up
• The strict routines, discipline, and habits that keep him focused
• How fitness became a tool for healing and transformation
• Why he dedicates his life to helping others break destructive cycles

JC's story is proof that your past does not determine your future. No matter where you've been, what you've done, or what has been done to you, there is always a path forward.

This isn't just a conversation about business. It's a conversation about redemption, resilience, faith, and the power of choosing purpose over excuses.

Trust me, you don't want to miss this one.

In Episode 11 of Beyond the Business, our Power Partners segment sits down with two great friends of ours, Michelle and Sam from Rise Real Estate Group. What makes this episode so unique is not only the success they’ve built together in real estate, but the fact that they’ve been best friends and business partners since the very beginning. (Rise Real Estate Group)

Michelle founded the team, but her and Sam’s journey started years ago when they met working at another real estate company while both getting their licenses around the same time. Since then, they’ve built an incredible business rooted in trust, communication, leadership, and genuine care for both their team and their clients.

In this episode, we dive deep into:

• What it’s really like working alongside your best friend while maintaining professionalism

• How to effectively communicate with employees during difficult conversations

• Leadership, accountability, and showing up for your team

• Their journey from getting started in real estate to building a powerhouse team

• The importance of culture, communication, and trust in business

• Why giving back to the community is such a major pillar in both their business and personal lives

Michelle and Sam also share their passion for serving others through annual community events, nonprofit involvement, and supporting families in need throughout Arizona. Their heart for people is evident in everything they do, and it’s a huge reason why their business continues to grow and impact so many lives. (Rise Real Estate Group)

This episode is packed with leadership lessons, real conversations, plenty of laughs, and a ton of value for entrepreneurs, business owners, leaders, and anyone trying to build something meaningful with people they trust.

Catch Episode 11 tomorrow morning on Spotify, Apple Podcasts, and YouTube.

In Episode 10 of Beyond the Business, the tables turn a little for this special Couples in Business episode. Usually, Eric and Cierra sit down with other entrepreneurial couples to hear their stories, but this time… it’s just them.

From raising five kids while building and scaling a multimillion dollar home service business to trying to make time for each other, their family, and themselves, this episode gets real about the challenges that come with entrepreneurship and marriage.

They open up about the pressure, sacrifices, communication struggles, lessons learned the hard way, and what it truly takes to grow together instead of apart while chasing big goals. But it’s not all struggle. They also share the wins, milestones, memories, and moments that made it all worth it.

This is an honest conversation about business, marriage, parenting, leadership, and learning how to be present through the chaos of building a life together.

If you’re an entrepreneur, a spouse of an entrepreneur, or just trying to balance ambition with family life, this episode is for you.

Beyond the Business – Episode 9 | Power Partners

What does it really mean to be a “power partner”… or is it something deeper than that?

In this episode, we sit down with Joe Worthy, founder of Vertex Property Inspections, to break down what it truly takes to build trust in business, and why he doesn’t just call them power partners… he calls them business partners.

Joe shares the story of what pulled him into the inspection industry after experiencing issues in a home purchase that made him question everything. That moment didn’t just spark a career, it built a mission.

As a Certified Master Inspector, Joe has built a reputation for delivering detailed, honest, and comprehensive reports, but more importantly, for how he communicates them. Because in his world, it’s not just about what you find… it’s about how you educate your clients and guide them through it.

This episode dives into:

• The difference between average inspectors and true professionals
• Why communication is the most underrated skill in business
• Wild and unexpected findings from years in the field
• The wins, the losses, and the lessons that shaped his journey
• The unethical practices happening in both inspections and the trades, and how to avoid them

But this conversation goes far beyond business…

Joe opens up about something much bigger than inspections...his fight against stage four cancer. A battle he’s faced before… and continues to fight every single day.

Alongside his wife, he’s also on a mission to make a real impact through the Veterans Cancer Network, advocating for free cancer screenings for veterans transitioning out of the military.

This isn’t just about building a business.
This is about building a legacy.

👉 Make sure you stay until the very end, because his biggest takeaway might just change how you look at life and business.

🎧 New episodes drop every Monday morning
Available on Spotify & Apple Podcasts

In Episode 8 of Beyond the Business, our Employee Perspective segment is led by Tearah Rice, joined by special guest Sharp Chen from Choice Home Warranty.

This episode dives deep into what it really takes to build a brand that lasts, not just in business, but as an employee within an organization.

Tearah and Sharp break down the truth about relationship networking and why not all business is good business. They talk about the difference between surface-level strategy and genuine connection and why authenticity will always win in the long run. Because at the end of the day… everyone shows their true colors.

When you combine consistency, hard work, and real authenticity, you don’t just grow, you become unstoppable.

They also explore the power of building your personal brand within a company brand, and how aligning the two makes you more relevant, more trusted, and more impactful. Because people don’t just buy from companies… they buy from people they know, like, and trust.

If you’re looking to grow in your career, build meaningful relationships, and create a reputation that lasts, this episode is for you.