Beyond the Cart

Beyond the Cart

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Beyond the Cart episodes

  • Product Branding: What Should We Call This Thing?

    Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.

    Today's Episode Includes: 

    • Creating a production process
    • Managing feedback overload
    • Sourcing product materials
    • Creating physical prototypes
    39 min
  • Product Design: OMG, Making a Consumer Product Is Soo Hard!

    Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. We're not even inventing a new product and it's still challenging — the details and all the things that are going into designing our product line and figuring out how we're going to make it work...

    Today's Episode Includes: 

    • Creating a production process
    • Managing feedback overload
    • Sourcing product materials
    • Creating physical prototypes
    37 min
  • Selecting the right ecommerce platform for your SMB

    Today we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms...

    Today's Topics

    • The history of ecommerce platforms
    • Common assumptions and real-world experiences
    • Varients and product personalization
    • Back-end management and fee considerations
    45 min
  • Launching an Ecommerce Company: You're Doing What?

    "Dude, how do you start a company when you can't even pronounce the product?" Join us as our digital agency launches an e-commerce company and the challenges we — and you — are going to face along the way...

    Today's Topics

    • So, we're starting an ecommerce company (again)
    • Passion products and market demand
    • Building an outdoor furniture business from the ground up
    19 min

About Beyond the Cart

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Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in…