In this episode of Beyond The Deal, Lacey and Laura sit down with Devon Heisler, Research & Marketing Specialist and licensed commercial real estate agent at SVN Latus. Devin shares his unique path into CRE—from his military background and logistics internships to discovering the industry through a LinkedIn posting—and how he grew into an indispensable analytical resource for the brokerage.He offers a behind-the-scenes look at what research really means in commercial real estate: zoning analysis, tax data, comps, market trends, analytics platforms, and how strong research empowers agents to price accurately and win listings. Devin also talks about expanding into property management, navigating medical tenants, and why responsiveness and relationship-building matter as much as numbers.The episode dives deep into current market conditions in Central Pennsylvania, including inventory challenges, more stable deal flow in 2025, election-year dynamics, and why land deals take so long. Devin also shares what investors and consumers care most about in the team’s quarterly Metro Report—comps, pricing trends, interest rates, and asset-class activity.Finally, Devin offers thoughtful advice for new agents: start with research, learn from seasoned brokers, choose a brokerage whose values match yours, and understand the financing environment early. His “do-over” would be gaining a deeper knowledge of commercial lending to better guide clients through the realities of financing and timing.A grounded, insightful conversation with practical takeaways for both new and experienced CRE professionals.