Beyond The Hustle

"You have to know what you're willing to give up to get where you want to go. A lot of that is mindset. You have to make sacrifices. Every dollar that we earned went into our own self-enhancement, like doing a course or learning from someone who had the knowledge in the area we wanted to specialize in. Once that paid off, then we were able to invest money back into our business. We were still broke, we were making money, but we were spending it all back into ourselves and our business. Then, we started to hire out, because no empire can be built alone. You will have to depend on somebody if you intend to build an empire. You can't do everything. You have to see the people you hire as investments. Finally, when we had enough money left over, we invested it in income-producing properties that produced cash-flow every single month, and that's what funded our lifestyle. Now even as billionaires, we don't violate those principles, we spend earned income only in enhancing ourselves."

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Elena Cardone started her career in Hollywood and soon became a successful model and actress of TV and film fame. A lifelong competitive sport shooter, and now wife, mother, author, businesswoman, empire builder, event producer, mentor, public speaker, and visionary.

She is the author of the best-selling book "Build an Empire: How to Have it All." She is the executive producer of the massively successful events that include 10X Ladies, Operation 10X Badass, Build an Empire Mastermind and her own show, "Women in Power."

Elena has been happily married to Grant Cardone since 2004 (July 4th to be exact – and the fireworks have never stopped) and lives with her husband Grant, their two daughters, Sabrina and Scarlett, along with their two cats, Cash and Flow in Miami Beach. Together they have created a real estate portfolio of $5.2 Billion.

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"The fastest, least expensive strategy to double your sales is The Dream 100. It started with my dad working for Charlie Munger. He was given a list of 2,200 potential clients to cold call. He analyzed the list and discovered that 167 clients had bought 95% of the space. He then decided to laser focus on those 167 dream clients and began to follow up with them weekly, adding value, sending direct mail, and more. Within 6 months he closed one of the biggest contracts the industry had ever seen, out of those 167, and the company continued to grow constantly. The definition of the Dream 100 is: who is that one person that if you could have them as a client, it would completely change your life. And to land them as a client, you have to be in their face, in their place, in their space."

Amanda Holmes is the CEO of Chet Holmes International, a privately held company founded by highly publicized thought leader, Chet Holmes. The organization aims to help small to medium-sized businesses grow faster, better, and smarter. They have assisted over 250,000 businesses worldwide. It's the home to The Ultimate Sales Machine book, which was voted in the top 110 most recommended marketing and sales books.

Get your updated copy of The Ultimate Sales Machine: https://www.ultimatesalesmachine.com/

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"I spent a lot of last summer saying 99% are gonna go to zero. I thought there was too much gold rush. I'm very empathetic to the anxiety, and I know people get caught up. On an individual level I feel good because I feel confident in what I'm building, and as a collector I only spent money I could afford to lose. As far as Veefriends, we're ahead of schedule!"

In today's episode, Gary Vaynerchuk (@garyvee) shares his views on the current market, and how he feels about how Veefriends and Veecon have played out in the past 18 months. Serial entrepreneur Gary Vaynerchuk is the Chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends, and a 5x New York Times best-selling author.

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"Stupid is the new smart. We get these great ideas but we tell ourselves it's stupid. Not that it's necessarily a bad idea, but we feel like we can't do it, because we need more money, more time, more education, more experience, someone else could do it. But the idea is still pushing on your brain, so maybe I should do something about it.

I learned that if you wait to do something for 40 years, you're gonna mess over 3 generations: now, kids and grandkids! 3 generations miss out on being impacted by the things you could've done. When you work beyond the hustle, beyond goals, beyond habits, it changes the entire decision tree. So now you go "I want this thing!""

Richie Norton is an award-winning, bestselling author and entrepreneur. His books include Anti-Time Management, The Power of Starting Something Stupid and Résumés Are Dead & What to Do About It. Richie was named one of the world's top 100 business coaches and leading thinkers by Dr. Marshall Goldsmith. He is an international speaker (including TEDx and Google Startup Grind).

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Join Richie's 90 day challenge: https://richienorton.com/time/ and connect with him on instagram: @richie_norton

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You will often here that "content is king" but that was back in 2009. Today, strategic and great, simple content are kings. In a world where there is so much noise and so much scrolling, when you manage to get people's attention, you have to be effective and you must have a strategy behind it.

In today's podcast episode I share with you 5 mistakes to avoid and how to solve them, when creating content for your brand.

Your content has to add value to your audience, but at the same time, it has to contribute to selling your products and services, as well as positioning your brand.

What you'll discover in this episode:

• How to funnel your audience into your products and services from your content
• How to create effective CTA's
• How to never run out of ideas for content
• What you need to be focusing on instead of numbers and vanity metrics
• And so much more!

Here's my viral video I mentioned in the episode: https://www.instagram.com/reel/CguDVcHFob3/?igshid=NmNmNjAwNzg=

If you'd like to work with me to help you with your content strategy, sales funnels, campaigns, sales strategies and more, apply to my 1 on 1 Elite Mentoring program right here: https://go.workwithcarolina.com

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"Though the world might be going in an economic winter, the self-education industry, the knowledge industry, the coaching business, the course creation business, that's an industry that's in its spring time, it's exponentially growing. I'd love for each and every one of you to be selling what you know. It is way better to anticipate and prepare rather than to react, and I'm going to share with you advice so that you can anticipate and prepare for winter and thrive."

Dean is a multiple New York Times best-selling author, entrepreneur, and educator. He lives in Paradise Valley, AZ with his wife, Lisa, and his three children. He has started or played a major role in over 14 successful companies that have changed lives all around the world – including the Mastermind.com platform.

Join Tony Robbins and Dean Graziosi for the 5-day free challenge Time To Thrive, register here: thrive550.com

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In today's world, we should strive to build a community, not just an audience. A community will not only empower you, they will empower each other, and that's way more powerful. A community will function even when you're not around, but for that to happen, you need to plant plenty of seeds.

In today's solo episode, I share with you some tools and strategies you can use to start building community. I have so much more to share around this topic that I will most definitely do a second part to go deeper into it!

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"You don't want your launches to be the only way in which you acquire clients. A lot of us start that way, that's normal. But eventually you're going to get to a phase where you're thinking ok, launches are getting a little bit tiring, so you can't imagine doing more and more. And so, that's why this strategy of building evergreen, and also doing launches is the best way to take things to a whole other level, where you can bring in clients 365 days out of the year."

Jack Born is the founder of Deadline Funnel, a tool that makes it easy to increase conversions and generate more sales with authentic evergreen marketing. After quitting his job in 2001, Jack has been building software that helps make life easier for Entrepreneurs.

Sign up for a free trial of Deadline Funnel here!

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If you have been thinking about starting your own Info Business (courses, coaching, workshops, etc.), there hasn't been a better time to do it. People are now, more than ever, looking for others with real life experience they can acquire new skills from.

In today's episode I share with you a 5-Step Framework to get you started! Whether you already sell coaching or consulting, or if it's your first time, you can apply this framework.

It's very simple, but yes, it does require work!

Download my FREE Personal Branding Secrets Here: https://www.personalbrandingsecrets.me/ebook

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Ray Higdon is a best-selling author, coach, high-energy speaker, and philanthropist. Going from foreclosure to multimillion-dollar success in a few short years, Ray's journey to excellence has been fueled with an unrelenting passion for teaching people how to find their voice and understand their worth.

Ray's latest best-selling book, TIME MONEY FREEDOM, coauthored with his wife Jessica, (Hay House Publishing 2020) is Ray and Jess' guide to creating the life you've always dreamed of, including very specific action steps to get you there.

In this episode you'll discover:

• The main rules you need to follow in order to achieve time and money freedom.
• How to identify the programming inside your subconscious that's keeping you from achieving the results you want.
• Ray's current content strategy to generate more results consistently.
• And so much more!

Get Ray's book: https://tmfbook.com

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