As the labor shortage intensifies, roofing companies are being forced to find new ways to not only recruit but retain labor. John Kenney with Cotney Consulting Group has taken a leading role in developing field leadership crew training that empowers employees and attracts new recruits. His classes provide ongoing leadership training for employees working on the roof. The roofing industry is growing to understand that in order to retain talented field employees, they need to provide strong career paths, along with respect and empowerment that leads to financial, professional and personal success. John explores the culture that is being created from these trainings and how ongoing participation can help roofing companies succeed beyond the labor shortage.

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