Beyond the Margins: The University of California Press Podcast

Today I talked to Amanda Ciafone's (University of Illinois, Urbana-Champaign) about her book Counter-Cola: A Multinational History of the Global Corporation (University of California Press, 2019). Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits. 

This book is a great source to study the history of globalization and global capitalism through the analysis of the particular history of the US-headquartered and textbook case multinational, the Coca-Cola Company, through the twentieth century. Counter-Cola looks at how the strategies of the multinational company, mostly devised at its headquarters in Atlanta, Giorgia, developed in Colombia and India as nationalism, financial dependency, workers’ unrest, social movements, and health considerations unfolded and were opposed to the overarching and assumed benefits of the multinational in both locations. Amanda Ciafone is a cultural historian of capitalism, especially interested in culture industries and the role of the media in constructing meaning around economic and social relations.

Check out Professor Ciafone’s additional and research materials related to her book Counter-Cola: A Multinational History of the Global Corporation that are available in a digitally accessible Scalar companion that is available on her faculty profile website.

Paula De La Cruz-Fernandez is an economic and business historian. Author of Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 (Routledge 2021)

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Christine M. Philliou's Turkey: A Past Against History (University of California Press, 2021) challenges conventional understandings about the transition from the Ottoman Empire to Republic of Turkey. From its earliest days, the dominant history of the republic was told as a triumphant narrative of national self-determination and secular democratic modernization. In that officially sanctioned account, the years between the fall of the Ottoman Empire and the formation of the Turkish state marked an absolute rupture, and the Turkish nation formed an absolute unity. In recent years, this hermetic division has begun to erode--but as the old consensus collapses, new histories and accounts of political authority have been slow to take its place. In this richly detailed alternative history of Turkey, Philliou focuses on the notion of political opposition and dissent--muhalefet--to weave together the Ottoman and Turkish periods. Taking the perennial dissident Refik Halid Karay (1888-1965) as a subject, guide, and interlocutor, she traces the fissures within the Ottoman and the modern Turkish elite that bridged the Ottoman Empire and Republican Turkey. Exploring Karay's political and literary writings across four regimes and two stints in exile, along with his direct confrontation with Mustafa Kemal Atatürk at a crucial moment in 1919, Philliou upends the official history of Turkey and offers new dimensions to our understanding of its political authority and culture.

Reuben Silverman is a PhD candidate at University of California, San Diego.

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How Ten Global Cities Take on Homelessness: Innovations That Work (U California Press, 2021) provides a first-hand account of the challenges of homelessness and how cities have used innovation and local political coordination to take them on. Most importantly, it shares lessons from ten cities--Bogota, Mexico City, Los Angeles, Houston, Nashville, New York City, Baltimore, Edmonton, Paris, and Athens--and draws the common themes and strategies that have worked to overcome street homelessness. The authors have been involved in these cities through their work at Bloomberg Associates (as staff and consultants) and bring an interesting array of government, non-profit, and academic perspectives to analyze the efforts underway. From these authors' perspective, homelessness is not an insurmountable social condition, and their examples show that cities can lead the charge for better outcomes. Intended readers include municipal, regional, and national policy makers and managers, non-profit service providers, and community advocates and citizens interested in collaborating for real change. Policy students in public administration and social work would also benefit from such an up-to-date account of best practices on the homelessness front.

Stephen Pimpare is director of the Public Service & Nonprofit Leadership program and Faculty Fellow at the Carsey School of Public Policy at the University of New Hampshire.

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In Migration and Hybrid Political Regimes: Navigating the Legal Landscape in Russia (University of California Press, 2020), Dr. Rustam Urinboyev presents rich ethnographic material to reconceptualize how migrants adapt to new legal environment in hybrid political regimes that are neither democratic nor conventionally authoritarian. Focused on Uzbek labor migrants from the Fergana Valley in Uzbekistan, Urinboyev’s book makes an important contribution to the literature on migration studies, socio-legal scholarship and Russian and Central Asian Studies by ethnographically demonstrating how Uzbek migrants negotiate the Russia’s immigration legal regime by relying on various informal and illegal practices that offer alternative means of adaptation under the conditions of shadow economy. Placing emphasis on the agency of Uzbek labor migrants, Urinboyev shows how they use informal channels to secure employment, wages, and other forms of protection despite the difficulty of operating within the official legal framework. Accessible to a wide audience, the book will be of interest to policy makers, scholars, students, and anyone else interested in contemporary global migration, Central Asia, and Russia. The book was published open-access and can be found here.

Nicholas Seay is a PhD student at Ohio State University.

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In Black Market Capital Urban Politics and the Shadow Economy in Mexico City (University of California Press, 2018), Andrew Konove traces the history of illicit commerce in Mexico City from the seventeenth century to the twentieth, showing how it became central to the economic and political life of the city. The story centers on the untold history of the Baratillo, the city’s infamous thieves’ market. Originating in the colonial-era Plaza Mayor, the Baratillo moved to the neighborhood of Tepito in the early twentieth century, where it grew into one of the world’s largest emporiums for black-market goods. Konove uncovers the far-reaching ties between vendors in the Baratillo and political and mercantile elites in Mexico City, revealing the surprising clout of vendors who trafficked in the shadow economy and the diverse individuals who benefited from their trade. 

Andrew Konove, he is Associate Professor of History at the University of Texas, San Antonio. He is Ph.D. in History by Yale University and his research focuses on the political, economic, and social history of urban Mexico and Spanish America in the late colonial and early national periods. Konove's Black Market Capital Urban Politics and the Shadow Economy in Mexico City received the Social Science Book Prize from the Mexico Section of the Latin American Studies Association and was a finalist for the Business History Conference’s Hagley Prize.

Paula De La Cruz-Fernandez is an economic and business historian. She is also the CEO of Edita.

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Megan Ryburn’s Uncertain Citizenship: Everyday Practices of Bolivian Migrants in Chile (University of California Press, 2018) is a multi-sited ethnography of citizenship practices of Bolivian migrants in Chile. The book asks readers to think beyond a binary category of citizen/noncitizen when looking at migrant practices and spaces. Instead, Uncertain Citizenship emphasizes the transnational, overlapping, and fluctuating forms of citizenship that migrants engage with and inhabit as they move through their lives and across borders. While Ryburn understands the importance of legal and bureaucratic status as a determinant of the experience of migration, her book fundamentally considers “papeleo” as a practice and an experience in which there are many opportunities for regularization as well as marginalization.

Uncertain Citizenship is an essential read for scholars of the Andes and the Southern Cone, as well as scholars of migration generally. Her reflections on ethnographic practice and engaging style make this book a good fit for undergraduate classrooms as well with chapters on solidarity, dance troupes, and the Chilean Dream. Dr. Ryburn is a British Academy Postdoctoral Fellow in the London School of Economics Latin America and Caribbean Centre. Uncertain Citizens: Bolivian Migrants in Chile received an honorable mention for the Best Book of Social Sciences in 2019 from the LASA Southern Cone Studies Section She is the Book Review Editor of the Journal of Latin American Studies.

Elena McGrath is an Assistant Professor of History at Union College in Schenectady, NY.

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Tropics of Savagery: The Culture of Japanese Empire in Comparative Frame (U California Press, 2010) is an incisive and provocative study of the figures and tropes of “savagery” in Japanese colonial culture. Through a rigorous analysis of literary works, ethnographic studies, and a variety of other discourses, Robert Thomas Tierney demonstrates how imperial Japan constructed its own identity in relation both to the West and to the people it colonized. By examining the representations of Taiwanese aborigines and indigenous Micronesians in the works of prominent writers, he shows that the trope of the savage underwent several metamorphoses over the course of Japan's colonial period--violent headhunter to be subjugated, ethnographic other to be studied, happy primitive to be exoticized, and hybrid colonial subject to be assimilated.

Dr. Robert Tierney is professor of Japanese literature in the Departments of East Asian Languages and Cultures and Comparative and World Literatures in the University of Illinois at Urbana-Champaign.

Samee Siddiqui is a former journalist who is currently a PhD Candidate at the Department of History, University of North Carolina at Chapel Hill. His dissertation explores discussions relating to religion, race, and empire between South Asian and Japanese figures in Tokyo from 1905 until 1945. You can find him on twitter @ssiddiqui83

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Though poverty and vagrancy as social phenomena greatly preoccupied authorities of Colonial Mexico, the social and individual lives of vagabonds and strangers of Spanish American early modernity remain elusive to the historian. In his new book, Fugitive Freedom: The Improbable Lives of Two Impostors in Late Colonial Mexico (University of California Press, 2021), William B. Taylor uncovers the fascinating stories of two wanderers in Colonial Mexico. Joseph Aguayo and Juan Atondo were priest impersonators and serial liers whose lives of deceit are recorded in archives of the Spanish Inquisition. Through their encounters with ecclesiastical authorities, Taylor shows how these two common men navigated colonial law, subversively shaped their identity in Mexican society as Spanish rule was coming to an end. 

How do we make sense of historical agents such as Aguayo and Atondo who have left few traces in the archive? Taylor turns to literary sources, specifically to Spanish picaresque novels. By engaging social history with works such as Mateo Alemán's Guzmán de Alfarache, Francisco de Quevedo's La vida del buscón and José Joaquín Fernández de Lizardi's El periquillo sarniento, Fugitive Freedom considers these cases through the lens of the cultural myth of the pícaro.

William B. Taylor is Muriel McKevitt Sonne Professor Emeritus of Latin American History, University of California Berkeley.

Daniela Gutierrez is a PhD candidate at the University of Chicago

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Empire of Convicts: Indian Penal Labor in Colonial Southeast Asia (University of California Press, 2021) (University of California Press, 2021) focuses on male and female Indians incarcerated in Southeast Asia for criminal and political offenses committed in colonial South Asia. From the seventeenth century onward, penal transportation was a key strategy of British imperial rule, exemplified by deportations first to the Americas and later to Australia. Case studies from the insular prisons of Bengkulu, Penang, and Singapore illuminate another carceral regime in the Indian Ocean World that brought South Asia and Southeast Asia together through a global system of forced migration and coerced labor. A major contribution to histories of crime and punishment, prisons, law, labor, transportation, migration, colonialism, and the Indian Ocean World, Empire of Convicts narrates the experiences of Indian bandwars (convicts) and shows how they exercised agency in difficult situations, fashioning their own worlds and even becoming “their own warders.” Anand A. Yang brings long journeys across kala pani (black waters) to life in a deeply researched and engrossing account that moves fluidly between local and global contexts.

Anand A. Yang is the Walker Family Endowed Professor in History and Professor of International Studies at the University of Washington. His monographs include the books The Limited Raj: Agrarian Relations in Colonial India; Bazaar India: Peasants, Traders, Markets and the Colonial State in Gangetic Bihar; and the edited volumes Crime and Criminality in British India and Interactions: Transregional Perspectives on World History.

Kelvin Ng hosted the episode. He is a Ph.D. student at Yale University, History Department. His research interests broadly lie in the history of imperialism and anti-imperialism in the early-twentieth-century Indian Ocean circuit.

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Dina Hassan (Lecturer, Modern Languages, Literatures, and Linguistics, University of Oklahoma, USA) speaks with Nicola Pratt (Associate Professor, International Politics of the Middle East, University of Warwick, UK) about Pratt’s recent book, Embodying Geopolitics: Generations of Women’s Activism in Egypt, Jordan, and Lebanon (University of California Press, 2020).

Waves of protests drew women and men, young and old across the Middle East into the streets to demonstrate against authoritarian regimes during 2011. Nicola Pratt’s sweeping new monograph provides essential context for the gendered significance of that activism. In over one hundred oral histories with activists, Pratt locates the long roots and diverse aims of women’s participation in anticolonial and egalitarian movements in Egypt, Jordan and Lebanon from the 1950s to the present day. Grappling with the legacies of state feminism in Egypt or vibrant voluntary societies in Jordan requires scholars develop analytical tools attuned to the dynamism of gender relations over the past century. Join us for a conversation that connects the personal and the political across time, national borders, and political affiliations.

Interested in further resources? Please consult Prof. Pratt’s digital archive of Interviews “Middle East Women’s Activism” here.

For more resources on women and revolution, visit the multimedia, digital archive, co-curated by Prof. Pratt: “Politics, Popular Culture and the 2011 Egyptian Revolution.”

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