We'll focus this podcast on brevity. What does an answer that's too short sound like? When is it OK to extend an answer? John will answer a sample e-mail question a few different ways to demonstrate.

Walter shares his 7 easy tips to get the most out of your current recording set-up and discusses when you might want to upgrade to better overall equipment. John chimes in with bad jokes here and there. But seriously, there are some good tidbits in this one and you'll probably share a few chuckles with us.

Should you post your radio show on your website? Seems like an obvious "yes," doesn't it? But there might be a few things you should think through first.

You can leverage your radio show or podcast in lots of different ways. On this podcast, we'll give you 6 tips to leverage your show in unique ways. Make your show go the extra mile for you.

Is your radio program a show or an infomercial? Learn the advantages of making it more like a show, and gain some tips on retaining listeners.

Are you making bad decisions with your radio show by comparing yourself to people that you shouldn't really be comparing yourself to?

Here some things to consider before trying different kinds of giveaways on your radio show.

In most cases, your radio show is just another one of your marketing funnels that helps keep your calendar full. But sometimes, radio will do things for you that only radio can do.

We go over the appropriate ways to track and analyze the ROI for radio.

We continue our conversation on "offer alternatives" by diving deeper into how to take advantage of the growing digital space to drive more leads to your business and vary the way you interact with prospects.