The standard "offer" or call-to-action in a radio show or podcast is to try to get prospects to call an 800 or local number to set up a time to come in directly for a review of their financial plan. But we're finding that more often that might not be the best fit, depending on your business model. On this podcast, we'll take a look at "offer alternatives" you might consider implementing. These possibilities usually fit into three categories: physical, digital, and event based. We'll cover the events and physical categories in part 1 of the podcast.

In your radio shows and podcasts, how should you talk about the size of your business? If you're a 1-2 person office, is it OK to make it sound like you have a big team behind you? Is it wise to draw that illusion? We'll discuss some techniques you can use on the air to position your business properly.

Are you a stats & figures kind of a person, or do you like to tell stories and tap into the emotions of your listener? Figuring that out can be key to your success in radio and podcasting. Both mentalities can have value, but you have to know when to use the different techniques. We'll give you some times when it's good to tap into data and when you'd be better off sharing a story.

This is one of those debates where there isn't a clear answer, but maybe you'll find the weighing of pros and cons helpful as you try to pick the best route for yourself. Should you just let leads go to voicemail from your radio show/podcast or funnel them to a live answer service (or the office line)? We'll give you some horror stories and success stories from the experiences of clients across the country.

You're up and running and having success on one radio station. Now you're ready to add another one to the stable. We'll give you some things to think about as you weigh the decision to expand your radio empire.

Should you call back leads from radio right away? Or wait until Monday morning? What are some of the things to think about when following up with a radio lead compared to what you might encounter through seminars or other funnels? We'll answer those questions and more as we look at implementing the best practices for lead follow up.

Do you find yourself ever addressing your radio or podcast audience as if they're, well, an audience? You're breaking one of the golden rules of audio when you do that and, ironically, you're losing listeners by doing it. We'll give you some pointers on how to execute this going forward.

Walter and John of Third Wheel Media discuss the two most common questions people ask about doing their own radio show.

1) How much is it going to cost?

2) What's going to be my return on the investment?