Beyond The Mix

We wanted to take a moment and thank our listeners for their constant support for our podcast. We love you all!

Beyond The Mix Podcast is brought to you by Rooted Kingdom, a music production company and record label. Check out their services at https://www.rootedkingdom.com/production

Contact Herman Hildo at +1 (209)845-7761 or by email at [email protected]

This episode we talk about copyright infringement and how it may be enforced. In the midst of all that we talk about the top apps downloaded in the Apple App Store.

We discuss the relevance of Instagram and Facebook regarding music promotion. There seems to be a new trend on its way and as musicians we should be trying to adapt to the times of the use of social media.

Artist Shoutout:

Couching Distance is a surf ska reggae artist and the music is a must hear! Good vibes from the song "Anchor". This is definitely an artist you want to have on your playlist. Click on the link for "Anchor" https://open.spotify.com/track/1TTQzokaKrgF5601ERlXjV?si=VBB46yZUTV-njKj83r79lw

We liked it so much we added it to our Apple Playlist in the #1 spot! Listen here: https://music.apple.com/us/playlist/reggae-vibes/pl.u-XkD00bECRYp2pm

Big ups to our friends over at SIMPLE CREATION. New single "SWEETWATER" coming soon so be sure to PRE-SAVE on iTunes. Click the link for their catalog https://music.apple.com/us/artist/simple-creation/388996319

Be sure to follow SIMPLE CREATION on YouTube https://youtube.com/channel/UCNxy68yGcM4_KWhA-7HpRvQ

News

DISTROKID LAUNCHES ‘MATCHMAKING SERVICE’ TO HELP LABELS FIND UNSIGNED ARTISTS; REPUBLIC RECORDS NAMED FIRST PARTNER

Read more about it here: https://www.musicbusinessworldwide.com/distrokid-launches-worlds-first-matchmaking-service-for-unsigned-artists-and-labels-republic-records-named-as-first-label-partner/ (MBW, 2021)

SONY MUSIC BUYS AWAL AND KOBALT NEIGHBOURING RIGHTS FROM KOBALT MUSIC GROUP

Read more about it here: https://www.musicbusinessworldwide.com/sony-music-buys-awal-and-kobalt-neighbouring-rights-from-kobalt-music-group/

Episode 18 will be sure to bring you laughs while inspiring you and informing you in a fun way to learn about the music business. We give our two cents of the music industry and what it is like to be a musician and producer in today's music industry.

Topics:

Algorithms - Music streaming platforms and social media

Social Media Apps to use in 2021;

Vero True Social: https://vero.co/haluhalo

Join in on the conversation and TWEET us at: https://twitter.com/beyondthemixpod #BeyondTheMix

Music News

More Than 5,000 Independent Artists Demand Reinstatement of Their Music on Spotify - Read more here:

https://www.digitalmusicnews.com/2021/01/12/spotify-indie-artists-petition/ (MBW, 2020)

UK politicians are questioning 3 big music labels; UMG, SME, WMG - Read more here:

https://www.musicbusinessworldwide.com/lee-parsons-theres-never-been-a-better-time-to-be-a-recording-artist-i-hope-our-politicians-can-understand-that/ (MBW, 2020)

Goodbye 2020 and WELCOME 2021!! New Year is finally here and we can move on and create new stories and new adventures!

Episode 17 we talk about music cutting all the weight from 2020 that holds you down and keeps you from flying. Going into 2021 as musicians, seasoned and upcoming, we all had and will continue to have roadblocks that will seemingly get in our way of our artistry and business.

Your music brand, band name or solo name, is your business and you should treat it as such since it contributes to your living and how you get food on the table. We address the roadblocks that we have encountered in today's age of music artistry. We talk about the difficulty things that may be hindering our creativity or perhaps hindering our break through moment. Regardless of what it is, roadblocks are something that we all go through and we should tackle head on.

This was kind of a serious episode, but we stay true to our improv and laugh it up and trying not to keep it so serious. Have fun when you listen to us and be sure to chime in with your comments or ideas.

Contact us at [email protected] or send us a text at +1 (209) 845-7761.

Music Announcements from the label and friends:

Sunrayz "Free Your Mind out now (January 8th); listen to it here: https://open.spotify.com/album/08E2N3zxZ80uMSyx3F4cbl?si=rS9WSyvKQJKXv0XjlAo52A

Morris Markway "Sloganize" is coming Jan 22. Listen to his music here: https://www.rootedkingdom.com/morris-markway

News

UK Government Reportedly Rejected EU (European Union) “visa-free Deal For Touring Musician - read about it here:

https://www.nme.com/news/music/uk-government-reportedly-rejected-visa-free-deal-touring-musicians-eu-2852655 (NME, 2020)

WARNER MUSIC GROUP JOINS $520M INVESTMENT ROUND IN VIDEO GAME PLATFORM ROBLOX - read more about it here:

https://www.musicbusinessworldwide.com/warner-music-group-joins-520m-investment-round-in-video-game-platform-roblox/ (MBW, 2020)

In episode 16 our comedy music improv is leveled up as we discuss Christmas Caroling. Herman then challenges the CYGNU6, Corby, and Tim to sing a tune from their favorite Christmas song.

Has anyone ever sat on a music project for months or perhaps years because the song is never done? We discuss the creative process of making a song and determine when it is done. No matter what, it always seems like there is some flaw, something to be added, or knob that needs to be turned in the process so we never get to finish our song.

It seems most of us (artists) are never truly satisfied with a project and always find something else to fix or add. Often times too much is simply too much. So when do we say "its perfect" and actually believe? We discuss this and if you feel like you go through this, you are not the only one. We do it too!

Artist Shoutout

Ivan Grap is a pop artist and he recently submitted to one of our label's playlist. He sent in "And I Said Take Me Home" and we loved it. Great job Ivan and be sure to give him a listen on Apple Music here:

https://music.apple.com/us/album/and-i-said-just-take-me-home/1527063901?i=1527063903

If you would like to submit a song to get listed on one of our playlists, please submit your music link to:

https://www.rootedkingdom.com/playlists

We also give our music advice with sharing your music links or files with a music company or some sort of music entity, or supervisor. Make sure you do your research to who you are sending your music too. Know what the company is about and the music the promote. See if your music is a perfect fit to them and why.

We believe that writing a creative sentence or two about your music will help you get the attention you deserve. Often times I see artist just emailing a link and nothing else. No name or brie description. Be sure to tell people who you are and why they should listen to your music.

News

SPOTIFY TO LAUNCH IN SOUTH KOREA IN FIRST HALF OF 2021

1. Music will be reached even further

2. Korea is the 6th largest music market

3. K-pop is extremely popular

4. Spotify’s first K-Pop playlist was released in 2014

5. Listeners have streamed more than 180 billion minutes

https://www.musicbusinessworldwide.com/spotify-to-launch-in-south-korea-in-first-half-of-2021/ (MBW, 2020)

TIKTOK SAYS OVER 70 ARTISTS THAT BROKE ON THE PLATFORM THIS YEAR HAVE SIGNED MAJOR LABEL DEALS

Some of those artists include

1. Claire Rosinkranz, Pop (sounds like Billie Eilish)

2. Dixie D’Amelio, (Song “One Whole Day) feat Wiz Khalifa has a skank riddim - Pop music

3. Go to TikTok and watch how they market their music

https://www.musicbusinessworldwide.com/tiktok-says-over-70-artists-that-broke-on-the-platform-this-year-have-signed-major-label-deals/ (MBW, 2020)

Thank you to all our listeners of the podcast! We love you all. We wish you all safe holidays and we will return January 12!

In episode 15 we bringing the heat with discussion of mechanical and performance royalties. This topic is an important topic because this is, as artists, how we get paid. Registering your music with a performance rights organization, such as BMI (https://www.bmi.com), and a music publishing administration, such as SongTrust (https://www.songtrust.com) will ensure you receive payment for your musical works.

We also discuss the topics of social media do's and don'ts. Often times we see artist using automation incorrectly and "sliding" into someone's DM with a generic comment or click bait to get target person to listen to their music. We discuss the importance of building a TRUE relationship with your fan base by putting in the effort and interacting with the community.

In music NEWS

Spotify is inventing an Artificial Intelligence technology that will ensure artist are not committing songwriter plagiarism. This is interesting because we do see the benefits of this as it will keep artists and labels out of the "hot seat", but the next question arises, who is funding it? Will this be a pay for service type or are the rates of subscription increase? We'll have to see. Awesome on Spotify to see them pioneering this new chapter in music!

Read more about this here:

https://www.musicbusinessworldwide.com/spotify-just-invented-ai-technology-that-will-police-songwriter-plagiarism/ (MBW, 2020)

Christmas gift ideas:

https://www.rootedkingdom.com/music-store

Support your Artist(s) here!

https://www.rootedkingdom.com/music-store

Support your artist and purchase their music here:

Thank you to our listeners and fans! We love you all!!

In Episode 14 "Wait, What!?" we bring laughter and good vibes all around. Sit back and listen to our conversation about music and making fun of each other. This episode was a good time and we have a special guest with us! The reggae star from Florida, Jack Hinson, joined us and gave us his insight on touring and how he had made his music career work during these troubling times of COVID.

We discuss the topics of creating music and how to use social media to benefit you. Listen to SUNRAYZ, a rising star in reggae, give his best advice with social media.

Listen to the guys sing a note on the spot. Herman Hildo bombs his chance at stardom while Gary blows the pipes and sings from his soul! Corby saves Herman Hildo with a solo and show him how to properly sing his own song "Not Alone Today". Then we have SUNRAYZ; he proves to you he is more than just an amazing beard but the talent behind his music, he is armed with some serious vocals! Listen to the guys as they sing their own tune!

CYGNU6 gives his advice on music marketing and how not to market. Of course he puts in his comedy interpretation as he always does! We love you CYGNU6!

Rooted Kingdom Music and Friend Announcements

Jack Hinson - HEART MEETS THE MIND (Nov 18th)https://youtu.be/-aRYUEzEPok

CYGNU6 - INTONATIONS (Nov 27th) https://www.youtube.com/channel/UCxuY-8a7ohCl-lwK3rA-LhQ

Haluhalo - BOOM BOX (Dec 11th) https://www.youtube.com/channel/UCv9SfkNwG4dgu5JDSFWj45Q?view_as=subscriber

Peaceable - New Music TBD https://www.youtube.com/channel/UCy9AzF3gRGJTVXFJYGe3JHA

Sunrayz - FREE YOUR MIND (TBD 2021) https://www.youtube.com/channel/UCZ4oE1s3G2JJjL_gcsT-aFA

Be sure to SUBSCRIBE and hit the notification bell on YouTube! YouTube you know we love you!

News

OVER 2BN YOUTUBE USERS ARE NOW PLAYING MUSIC VIDEOS EVERY MONTH

1. YouTube is NOW the biggest streaming platform boasting over 2 billion users listening to music and watching music videos.

2. To put it into perspective SPOTIFY has 320 MILLION active users.

Read more here: https://www.musicbusinessworldwide.com/over-2bn-youtube-users-are-now-watching-music-videos-every-month/ (MBW, 2020)

So do you thank that artist should be focusing more on YouTube? We absolutely do. Sometimes artist forget to promote their music from YouTube but as you can see the numbers says we should be trying to find a new fan base there as well.

To all our fans of our music and the fans of our podcast, we thank you for listening to our show! We love you all!!

Ep. 13 "You Done Did it Now" is full of laughs while we discuss hot topics in the music business.

In episode 13, we talk about Twitch and the benefits of the platform. It seems the internet and media are moving to live streaming. Twitch is an amazing platform to meet new people and even jam out to music.

Big shout out to our friend PETER BALKUS for his constant support. Be sure to follow him on Twitch and watch his live streams! Follow him here

https://www.twitch.tv/peterbalkus

New Music

CYGNU6 - INTONATIONS releases November 27th;

Haluhalo - BOOM BOX releases December 11th;

Sunrayz - FREE YOUR MIND is coming soon!

Stuck in Consciousness - New song coming soon!

Listen in as we discuss paid playlisting and artist community-based support groups. We share our experiences, good and bad, and what we think of it.

Happy Birthday to SUNRAYZ and Corby! They both had birthdays on Saturday, November 7th so show them some love!

Music News

1. Kanye West wants to buy his masters from UMG for 33 billion dollars

It seems like so many big name artist are wanting to buy the masters back from big labels? Is it because the profit on both sides is not fair? Read more here:

https://www.musicbusinessworldwide.com/kanye-west-i-will-buy-universal-music-group-for-33bn/ (MBW, 2020)

2.- SPOTIFY IS LETTING RECORD LABELS INFLUENCE PERSONALIZED RECOMMENDATIONS… SO LONG AS THEY PAY FOR IT IN ROYALTIES

What does this mean for smaller musicians? Can we still cut through the noise or will money kick us to the curb again? Or should we say still?

Read more here:

https://www.musicbusinessworldwide.com/spotify-is-letting-record-labels-influence-personalized-recommendations-so-long-as-they-pay-for-it-in-royalties/ (MBW, 2020)

3. Gene Simmons stated the record industry is dead

Read more here:

https://www.blabbermouth.net/news/gene-simmons-the-record-industry-is-dead-for-new-artists/ (Blabbermouth, 2020)

Listen to CYGNU6 music here:

www.rootedkingdom.com/cygnu6

Listen to Haluhalo music here:

www.rootedkingdom.com

Listen to Peaceable music here:

www.rootedkingdom.com/peaceable

Listen to Sunrayz music here:

https://open.spotify.com/artist/31M3ZmxGzV01Gja6MJOFr0?si=HdoZxk2xQima_kH4KhkCnw

Episode 12 "Did You Hear Me" is filled with laughs and discussion of the guy's personal experiences within the music industry and working with other musicians. Listen along as they give their tips and tricks on how they make it in an industry that is forever evolving.

In today's episode we discussed our experiences with in-studio playback through the use of monitors, either over ears or on desk monitors. Let's be truthful, we aren't making that much money, if any at all, on today's music streaming. So why spend 100's of dollars on monitors that don't hold up to the standards, yet there are affordable headphone monitors that won't break your budget and gets the job done extremely well?

We tested it and we use it! We recommend Audio Technica ATH M20x headphones for your tracking your perfect mix! Herman Hildo uses these and he loves them. He picks it over his $400 studio headphone monitors to get the job done. Click the link to learn more.

https://www.sweetwater.com/store/detail/ATHM20x--audio-technica-ath-m20x-closed-back-monitoring-headphones

We trust Sweetwater https://www.sweetwater.com for all our instruments not only because the are AFFORDABLE, but their customer care is top natch!

So MUSICIANS and PRODUCERS you don't need to break your bank when you can get your instruments or tools of the trade at a reasonable cost.

Big SHOUTOUT to:

Cari of Claws By Cari (YouTube - https://www.youtube.com/channel/UCH5Opf4nDCw6MsYaJYN1bKg) for always supporting our podcast and for being awesome! Be sure to Catch her news YouTube videos out every Saturday! If you like true crime stories then you're gonna love her channel! Be sure to subscribe and hit that notification bell!

Tweet her at www.Twitter.com/CrimeandClaws (@CrimeandClaws)

RECORD LABEL RELEASES

Record Label News:

WORLDS APART (Haluhalo) is available everywhere!

https://open.spotify.com/track/0yTO2rUU6dlcbjxHJYFlyF?si=dk75EjLORNaWvq8raZvBIQ

NO STRESS (Peaceable) is available everywhere!

https://open.spotify.com/track/4S6mKPuHSZUQBihwNfYSui?si=E0ktqUqUTeW5r0wo5O_M7Q

NIGHTMARE releases October 30th

ALL HALLOWS' EVE II releases October 31st

https://open.spotify.com/artist/1Ra81JvyV3LZSIAK7GqTpq?si=vuwsGdAHRyG9BttqJ0a_Ng

Our boy SUNRAYz is working on new releases but check out his catalog right here!

https://open.spotify.com/artist/31M3ZmxGzV01Gja6MJOFr0?si=p9-vIv6rS2qNVjFvM0Ry1g

Want to learn MUSIC PRODUCTION? Check out these TUTORIALS

https://www.youtube.com/channel/UCv9SfkNwG4dgu5JDSFWj45Q?view_as=subscriber

Learn more about CYGNU6 and his upbringing and struggles through his YouTube Channel. Watch it here:

https://www.youtube.com/watch?v=aiszHRZuWEQ

Music NEWS

Universal Music Group is Building Hotels!

STAT OF THE WEEK: UNIVERSAL IS BUILDING ITS OWN HOTELS, INCLUDING A $1.2BN COMPLEX IN MISSISSIPPI

- Launching a music-based experiential experience

- House their own music

- Host music venues

Read more here -

https://www.musicbusinessworldwide.com/stat-of-the-week-universal-is-building-its-own-hotels-including-a-1-2bn-complex-in-mississippi/ (MBW, 2020)

"SPOTIFY IN FOR A ROUGH RIDE FROM THE UK GOVERNMENT"

1. The ‘Economics of Music’ streaming inquiry, to be undertaken by the British Government’s Digital, Culture, Media and Sport (DCMS) Committee, will analyze business models operated by streaming firms like Spotify, Apple Music, Amazon Music and Google Play (i.e. YouTube Music).

2. DCMS Committee Chair Julian Knight MP said: “While streaming is a growing and important part of the music industry contributing billions to global wealth, its success cannot come at the expense of talented and lesser-known artists.

3. “Most creators cannot make a living from streaming, it simply does not pay enough and millions of pounds each year is not properly allocated due to poor data.”

Read more here -

https://www.musicbusinessworldwide.com/is-spotify-in-for-rough-ride-from-the-uk-government/ (MBW, 2020)

Episode 11 is brought to you by Rooted Kingdom Music and Haluhalo Beats:

www.rootedkingdom.com/beats

What is up everyone! Thank you for tuning in to Episode 11 "But Why!?" We have an amazing show for you today! We have an amazing guest with us today! Please welcome upcoming reggae artist, SUNRAYZ, who is making waves in the music scene.

Check out his music catalog here:

https://open.spotify.com/artist/31M3ZmxGzV01Gja6MJOFr0?si=eyXbDJilRA-hMJWE2Ala6w

We share our knowledge on PRO (Performance Rights Organization) and mechanical rights organizations. We talk about the difference between the two. So don't miss out on this segment.

A big SHOUTOUT to an artist we can across just before recording that we had to give her some air time.

SOPHIE DORSTEN is an Indie Folk/Pop singer who is out of ARIZONA and putting her town on the map! We listened to her song "TOMORROW" and we were blown away by her VOX that it caught the attention of our Record Label owner. The guitar is played and recorded beautifully filling the song and delivering a chill-type vibe. Her vocals is the cherry on top of sundae.

Music producer, podcast host, and owner of Rooted Kingdom Music is launching a YOUTUBE MUSIC PRODUCTION TUTORIAL channel, where he will share his knowledge and tips with his viewers on basic and advanced music production. You can subscribe here:

https://www.youtube.com/channel/UCv9SfkNwG4dgu5JDSFWj45Q?view_as=subscriber

Rooted Kingdom Music News:

October 23rd Peaceable | No Stress

October 23rd Haluhalo | WORLDS APART

October 30th CYGNU6 | NIGHTMARE

October 31st (Saturday Special)CYGNU6 | All Hallows’ Eve II

Music NEWS:

Machine Gun Kelly earns number 1 on Billboard 200 Charts

https://www.billboard.com/articles/business/chart-beat/9460063/machine-gun-kelly-tickets-to-my-downfall-number-one-billboard-200/ (MBW, 2020)

SPOTIFY HAS A PATENT FOR PERSONALITY TRACKING TECHNOLOGY – AND IT’S PRETTY CREEPY STUFF

1. Spotify granted a bunch of US patents

2. Granted a platform for a karaoke-type patent

3. Patent - “Methods and systems for personalizing user experience based on [user] personality traits”

https://www.musicbusinessworldwide.com/spotify-has-a-patent-for-personality-tracking-technology-and-its-pretty-creepy/ (MBW, 2020)

Amazon Music Partners with Universal Music Group and Warner Music Group to offer ULTRA HD streaming

1. Better quality music

2. A world of HD

3. Jay-Z started this trend

4. Amazon trying to get people to their streaming platform

5. Will it cost more?

https://www.musicbusinessworldwide.com/amazon-music-partners-with-universal-warner-to-exclusively-offer-streaming-albums-in-better-than-cd-quality-ultra-hd/ (MBW, 2020)

In Episode 10 - "What Now!?" we introduce our newest co-host Corby Henry from Peaceable & Stuck in Consciousness bands. Please send him your warm welcomes.

In this episode we give our two-cents on the music biz and what drives it. We talk about the psychological affects of streaming and how these company pull on your heart strings to make artists keep coming back. This is how bigger labels continue to shape our music biz. It is important for indie artists and labels to recognize this and don't fall for the hype and broken system that makes the elite richer.

We spend some time talking about how to do split pats. If you are a new artist or band and perhaps you are collaborating make sure to write down who gets what percentage. It is sometimes best to split it equally. There are many things to discuss like Content ID (Synching), performance and mechanical royalties.

What do you all think about TIKTOK being banned from the US? Let us know!

Contact us at [email protected] or text us at +1 (209) 845-7761

Big thank you to DJ UCHUU "@DJ_Uchuu" for participating in our calls to action! Follow him here https://twitter.com/DjUchuu

Big UPS to "@dude_in_the_sky" as well! Follow him here https://twitter.com/dude_in_the_skyTWO WORDS: Pumpkin Spice

Come join our convo and get a chance to be mentioned in our podcast. We will review your music and mention you and share this with all of our listeners!

Let know your thoughts on it and why you love the Fall! We love it because of sweater and hoodies. It the time to sit by the fire and have s'mores. Share a cuddle with your loved one and jam out to your favorite song. In our opinion Starbucks has the best pumpkin spice latte.

In Rooted Kingdom News: We have updated and continually update and add new products to our online store. Take a look and buy your favorite sweater or coffee mug or perhaps show your support to your favorite artist and purchase their merchandise! Click the link: https://www.rootedkingdom.com/apparel-store

New Music

Haluhalo will be releasing "Worlds Apart" October 23rd |

https://open.spotify.com/artist/5QXsGytF4PpAf1pz8N1M1l?si=DPIPu1f6T_aG3t4PSfstcQ | https://www.rootedkingdom.com/haluhalo

Peaceable releasing "No Stress" on October 23rd but hear it first on BTM Radio (https://www.ootedkingom.com/btm-radio | https://open.spotify.com/artist/36t1UeOKjWUtaFnGd8KbPy?si=J0FLj92qRDmsMPcDjoX_3A

CYGNU6 is releasing his 2020 Halloween track called "NIGHTMARE" and it is a Halloween MUST HAVE!! https://open.spotify.com/artist/1Ra81JvyV3LZSIAK7GqTpq?si=4tBRYUjmSOOw6_E5iWFPBg | https://www.rootedkingdom.com/cygnu6

Beyond The Mix Records News

Please welcome LYGHT to the label | https://open.spotify.com/artist/57ECHpJQacYJrKhz2ru8gL?si=1M0RzfsNR32JQio2BgM1Pg | https://www.rootedkingdom.com/lyght

Be sure to listen in to receive music tips on production and the business, especially being an indie artist. We talk about automation and how to use it correctly.

Music News:

Trump Takes Down TikTok

Did trump really take down TikTok?

https://www.musicbusinessworldwide.com/trumps-tiktok-takedown-app-downloads-will-be-blocked-in-us-from-this-sunday/ (MBW, 2020)

https://www.google.com/amp/s/abcnews.go.com/amp/Politics/trump-tiktok-shut-us-sept-15-deal-made/story%3fid=72150177 (Google News, 2020)

STAT OF THE WEEK: MUSIC PIRACY HASN’T GONE AWAY – IT’S JUST CHANGED SHAPE

Music piracy is still happening. Most affected platforms - YouTube being number 1, Spotify and SoundCloud, then there is Deezer, Amazon Music, and Tidal.

This happens mainly in the UK but it is important to protect your work.

https://www.musicbusinessworldwide.com/stat-of-the-week-music-piracy-hasnt-gone-away-its-just-changed-shape/ (MBW, 2020)