Beyond The Optin

On today's show I chat with Andrew Wadsworth of IT Mooti. Andrew is a fellow Ontraport certified consultant and the creator of XOSync - an integration that connects your Ontraport account with Xero.  Andrew's integration allows you to automate your basic bookeeping tasks and cut out the repetitive busywork that is costing your company money.

Today I've highlighted six simple ideas you can put into action right away to send better email. Some are about the message, some are about the technical, but all are important...and easy!

If you've ever received a negative review online and wished that hadn't happened, this is the show for you. Today I have Ryan Gromfin from The Restaurant Boss on the show to talk about how you can control the online conversation that is happening around your business.

What makes for a successful marketer? In today's show I'll share with you the three common traits my most successful clients share. Hint...it's not the product or the tactics.

podcast editing by: podcastbuddy.co

Promoting and fulfilling a live event, whether that's online or in person, requires some planning for your emails. Today Erin Williams of Erin Automates is going to break down her Triple Threat setup for us. The Triple Threat addresses all three types of emails you need for an effective live event launch.

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I'm getting on my soapbox today. Too many emails don't work because they are confusing. Here's the easiest way to make email marketing work better for you.

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This week I share my own struggles with creating a process for following up with leads and sales. Over the years I've used some simple methods like Excel and Gmail, but now I'm perfecting my system and building it out in my Ontraport account using tools like Acuity and GoToMeeting.

Podcast edited by: podcastbuddy.co

If you're moving from MailChimp or Aweber to Ontraport, the concept of lists vs tagging can be a bit confusing. In this episode I give you the big-picture difference between the two core types of email systems and why I like tag-based systems better. I'll tocuh on the top three reasons I like database systems over list systems.

Find the video at https://emailsplat.com/list-based-vs-tag-based-email-systems/

Show editing by podcastbuddy.co

On this week's solocast, I break down the top three things you should try before jumping ship on your email service provider. You control your open and delivery rates far more than your service provider. Here's what to do instead. I also talk about a new free tool to increase your engagement. You can download it at http://maddestman.com/splat

edited by Podcast Buddies

Marketing Metrics are extremely important to understand your advertising spend. Knowing which ads or traffic streams are causing your sales will help you cut your advertising budget yet increase your Sales. Scott from Wicked Reports share with us how to track your marketing data. And which data is important.

https://beyondtheoptin.com/wicked