Beyond The Sets And Reps - A Fitness Business Podcast

Beyond The Sets And Reps - A Fitness Business Podcast

By Brandi ClarkBusinessEntrepreneurshipHealth & FitnessFitnessMarketing
Download on the App Store

Beyond The Sets And Reps - A Fitness Business Podcast episodes

  • 53. Buyer Behavior Has Changed, Here's What You Should Do To Adapt

    Gather around as host Brandi Clark relates a critical insight about consumer behavior, particularly the urgent shift towards instant gratification, influenced not just by the rise of technology but also by new treatments like GLP-1.

    This development has significantly altered buying motivations as consumers increasingly lean towards quicker solutions rather than traditional, labor-intensive methods of achieving health and fitness goals. In her candid style, she underscores the need for business owners to adapt their strategies to meet this new consumer mindset.

    Brandi expertly breaks down the competitive landscape, emphasizing that trust in the fitness industry is dwindling. With an alarming surge of new coaches entering the market, trust is at a crossroads; consumers are left to sift through countless options which may leave them feeling jaded—an unfortunate reality many experienced in the field can relate to. Brandi urges her listeners to cultivate trust and emphasize genuine human connection amidst the noise, providing insight into how relationship marketing will be the lifeblood of successful coaching businesses moving forward.


    The discussion shifts to the changing dynamic of consumer education, revealing that today’s clients come pre-equipped with knowledge and expectations. Listeners will learn how to identify potential clients better, as those interested may take longer to explore their options, having already done substantial research before reaching out. Brandi explains that nurturing these leads is paramount, highlighting the importance of consistent engagement and providing value through regular content, conversion events, and frequent communication.

    With every point that Brandi touches on, she encourages fitness professionals to lean into transparency and authenticity. As she reflects on a world craving personal connection over automated responses, she stresses how simply being yourself—messy hair and all—can resonate with clients and cultivate loyalty. The emphasis on building familiar relationships, rather than relying solely on flashy marketing tactics—aligns perfectly with her mission to overhaul the way fitness professionals connect with their clients.

    Brandi also lays the groundwork for cultivating a human-centric approach to business in the face of rising automation and low-ticket offers flooding the market. She invites coaches to fill the growing gaps left by a quickly automated fitness industry by offering services grounded in relationship-building, accountability, and genuine guidance. By prioritizing these connections, professionals can differentiate themselves from low-cost alternatives that often fail to deliver substantial results.

     

    MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

     

    And when your ready, here’s how I can help:

    2025 INSTANT PROFIT CHALLENGE RESET:

    https://www.standoutfitpro.com/instant-profit-challenge-2

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    30 min
  • 52. My 5 Phase Approach To Your Biggest Launch Yet

    Whether you subscribe to the traditional "launch" cycles, coach 1:1 or in groups/cohorts or not, you will want to tune into this episodes.


    Join Brandi Clark as she walks you thru her proven 5 phase "promotional stack" (or launch) cycles and how following these 5 phases will help you:

    • increase your visibility on social media
    • increase your reach to other audiences
    • pull people into your conversion events
    • convert new leads into your program

      • In this episodes she explains each cycles in detail and even tellsl you how long each phase should last. By stacking your promotions in your favor, you ensure your most profitable launch yet!

       

      Learn more about the 4 MMA's in these episodes:

      #50: The Power Of The 4 Daily Money Making Activities And Why You Should Be Tracking Them

      #23: What To Do First If Your Just Getting Started

      #7: The One Where I Tell You How To Stand Out And Finally Make Money As A fitness Professional

      .

      >> Save Your Spot In The 2025 INSTANT PROFIT CHALLENGE THE RESET, January 27-Feb 4

      https://www.standoutfitpro.com/instant-profit-challenge-2

       

      MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days

       

      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making six figures this year.

      31 min
    • 51. How I Plan To Make $1Million in 2025

      Reflecting on her past struggles in 2024, Brandi shares key lessons learned and outlines an actionable roadmap aimed at achieving $1 million in revenue in 2025

      Brandi emphasizes the importance of lead generation, client retention, and building a support network. 

       

      Join Brandi as she motivates fitness professionals to elevate their businesses and reach their dreams in the coming year.

       

      Text "SPIRAL" to 208-974-4919 to get your hands on the Viral Spiral and learn how to take 1 piece of content and turn it into a month's worth of posts in less than 1 hour.

       

      Grab your MMA Planner here:

      https://standoutfitpro.com/mma-planner

       

      MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days

       

      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

       

      Apply For Free Coaching: Complete this 5 question application to see if you qualify for free coaching and business strategy with Brandi:

      43 min
    • 50. The Power Of The 4 Daily Money Making Activities And Why You Should Be Tracking Them

      Do you ever wonder what you should be doing from day to day to actually grow your business?  Like, what are the "things" that you should do each day in order to feel like your moving forward and finally start to see consistent sales each week?


      Join Brandi Clark as she walks you thru the 4 Daily Money Making Activities and why you should be tracking these MMA if your not seeing progress in your business. 

      .

       

      >> HERE'S THE MMA PLANNER:

      https://amzn.to/41peBLN <<

       

      .

      MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days

       

      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

      31 min
    • 49. How Suzanne Secured A 400 Employee Corporate Wellness Contract After Graduating From The Six Figure Framework

      The episode delves into Suzanne’s pivotal decision to invest in the Six Figure Framework, the challenges she overcame, and the profound impact it had on her business, including landing a wellness contract for over 400 employees. Brimming with actionable insights, heartfelt anecdotes, and motivational advice, this episode is a must-listen for anyone looking to take their business to the next level.

      Get ready to be inspired to step out of your comfort zone and into your potential!

       

      Book a call with Brandi Clark:

      Calendar link: https://www.standoutfitpro.com/contact



      MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days

       

      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

       

      Dunn Health Center

      26 min
    • 48. What Is The Six Figure Framework And Is It Right For You

      Are you a fitness professional or coach who has been working to grow your business but feel like you aren't making any traction? 

      Maybe you post consistently but no one likes or comments back?

      Maybe you offer you lead magnets and nobody wants them?

      Or maybe you have an amazing program that will change peoples lives, but your following isn't getting the message?

       

      Join Brandi Clark as she outlines the Six Figure Framework and what it can do to help you find and enroll more clients...organically (without paid ads).  

      In this episode she talks about why her approach to coaching is unlike anything else available on the market and how your results are GUARANTEED!

       

      Book a call with Brandi Clark:

      Calendar link: https://www.standoutfitpro.com/contact



      MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days

       

      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

      32 min
    • 47. Social Media Marketing vs Email Marketing; Is Email Marketing Dead?

      Which is better for your fitness business, social media marketing or email marketing?  Where should you be focusing your time and energy...on increasing your follower count or increasing your list size?

      In this episode Brandi Clark dives into the topic of social media vs email for generating new sales and finding new clients for your online business, hybrid business and even your gym or studio.  


      Make 2025 Your First Six Figure Year - December 7th - $97: 

      https://standoutfitpro.com/6f-masterclass-2025

       

      MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when you're ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week:

      https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days


      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

      31 min
    • 46. Business Trends To Watch For In 2025

      As 2025 draws near, this episode tackles the top business trends that will shape the coming year. It’s the perfect time to assess key shifts in lead generation, sales, and online engagement, particularly for those in the online business space. Join Brandi as she dives into three emerging trends to prepare for, highlighting actionable insights to get your business ahead now!

       

      MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week:

      https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days


      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

      30 min
    • 45. Why B- Work Is Your Path To A Successful Business; How Perfectionism Is Killing Your Business

      In this episode, Brandi dives into the idea of embracing imperfection as a means to grow a successful business. Unpack the ways perfectionism can paralyze progress and prevent entrepreneurs from reaching their potential. Plus, learn tips for overcoming perfectionism and setting realistic goals, so you can spend less time obsessing over minor details and more time delivering value in your business.

       

      4 Simple Steps To Make 2025 Your First Six Figure Year

      https://beyondthesetsandreps.com/four-simple-steps

       

      MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week:

      https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days


      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

      25 min
    • 44. How To Ensure What Your Saying Is What Your Ideal Client Needs To Hear

      In this week’s episode Brandi digs into a key topic for any entrepreneur or business owner, making sure your message truly resonates with your ideal clients. Building off last week’s discussion about the client acquisition cycle, explore how honing in on the right language can make a significant difference in attracting and nurturing potential clients!

       

      4 Simple Steps To Make 2025 Your First Six Figure Year:

      https://beyondthesetsandreps.com/four-simple-steps

       

      MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

       

      And when your ready, here’s how I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week:

      https://beyondthesetsandreps.com/30-ways

       

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days

       

      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

      23 min

    About Beyond The Sets And Reps - A Fitness Business Podcast

    From the publisher's feed

    If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)...