Beyond The Sets And Reps - A Fitness Business Podcast

Beyond The Sets And Reps - A Fitness Business Podcast

By Brandi ClarkBusinessEntrepreneurshipHealth & FitnessFitnessMarketing
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Beyond The Sets And Reps - A Fitness Business Podcast episodes

  • 63: “How Can I Help?" Are These 4 Words The Key To Transforming Your Business? With Christine Conti

    In this episode of Beyond the Sets & Reps, Brandi welcomes Christine Conti, a multi-career entrepreneur and founder of Fit Fix Now and Contifit, to share her extraordinary journey from investment banking to teaching, and ultimately to running a successful international health and wellness brand. Christine opens up about the life-altering autoimmune diagnosis that forced her to reevaluate her priorities, overcome deep depression, and discover her true purpose. She explains how turning setbacks into superpowers led her to embrace a “choose something” philosophy and cultivate a global network of like-minded professionals—all by simply showing up and asking, “How can I help?”

    Listeners will hear practical strategies for effective networking, powerful advice on giving back, and the importance of telling a personal story that resonates. Christine underscores the role consistency plays in creating “overnight” success and reveals why stepping out of one’s comfort zone—even just 1% at a time—can unlock opportunities we never imagined. This inspiring conversation offers a blueprint for anyone striving to turn adversity into a meaningful career, build authentic relationships, and leave a lasting impact on the world.

     

    Profit Accelerator: April 14th - 18th

    https://beyondthesetsandreps.com/profit-accelerator

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

    MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

    1 hr 2 min
  • 62. How To Price Your Programs and Services and When To Raise Your Rates

    In this episode of Beyond the Sets & Reps, host Brandi Clark—also known as the “Messy Hair Millionaire”—tackles one of the biggest sticking points in fitness entrepreneurship: how to price your programs and services. Drawing on her experience as a two-time gym owner and national business mentor, she explains why the idea of “charging your worth” is misleading and instead shows listeners how to determine initial pricing based on factors like confidence, expertise, and client results.

    Brandi also dives into when and how to raise prices, including the telltale sign that you’ve reached a “saturation point” in your business. From debunking pricing myths, she encountered at a fitness convention in D.C. to offering easy, actionable steps to refine your own pricing, this episode is packed with practical advice for boosting profits without sacrificing authenticity or client trust.

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

    MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

     

    14 min
  • 61. How Maddie Went From 0 - $9400 In Only 12 Weeks In Her New Online Fitness Business

    In this episode, host Brandi Clark sits down with Maddie, an emerging force in the online fitness space, to discuss her remarkable transformation from struggling trainer to closing 80% of her sales calls. Maddie opens up about the days when she tried to sell low-priced e-books and hoped potential clients would notice her free workout videos—all without tangible results. She shares how taking a leap of faith and investing in a structured mentoring program completely reshaped her business.

    Listeners will hear Maddie’s candid account of overcoming self-doubt, learning how to refine her sales approach, and finally believing in the value of her services. By following a step-by-step process and embracing every piece of feedback, she skyrocketed from zero revenue to earning over $9,000 in new sales, proving that sustainable success is achievable with the right guidance and mindset. This conversation offers inspiration and practical takeaways for anyone determined to turn their passion for fitness into a profitable, thriving online venture.

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

    MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

     

    28 min
  • 60. The One Things Most Coaches Get Wrong; But It’s The Key To Standing Out On Social Media

    In this episode of Beyond the Sets & Reps, host Brandi Clark, also known as the Messy Hair Millionaire, dives into one of the most crucial yet misunderstood aspects of building a standout fitness business—niching down. She breaks down why “the riches are in the niches” and why simply targeting “busy moms” or “men over 40” isn’t enough to attract the right clients.

    Drawing from her experience as a group fitness instructor, personal trainer, and business mentor, Brandy shares insights from a recent fitness conference presentation where she tackled the fear many coaches have about narrowing their niche. She explains how understanding not just demographics but also life stages, pain points, and client motivations can help fitness professionals create content that resonates, stops the scroll, and ultimately converts.

    If you're struggling to attract clients online or feeling lost in the sea of social media noise, this episode is packed with actionable strategies to help you refine your message, stand out, and build a thriving fitness business. Grab your favorite leggings, throw your hair up in a messy bun, and let’s get to work!

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

    MyClientConnections.com is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

     

    12 min
  • 59. Can These 4 Simple Questions Be The Key To Getting UnStuck In Your Business

    In this episode of Beyond the Sets & Reps, host Brandi Clark introduces four simple yet powerful questions designed to help business owners break through stagnation and move forward with clarity. Inspired by a thought-provoking book by Drew Hanlen, Brandi shares how these questions exposed areas where she was unknowingly holding herself back—both personally and professionally.

    She also walks through a revealing exercise where her team evaluated her leadership and the business using these four questions, uncovering insights that led to actionable changes. From identifying what to stop doing, to recognizing strengths worth doubling down on, this episode provides a blueprint for self-reflection and business growth.

     If you've ever felt stuck, unmotivated, or unsure about your next steps, these four simple questions could be the game-changer you need. Tune in, take notes, and get ready to embrace new opportunities for success!

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

     

    19 min
  • 58. Why You're Not Already Making $10k Months In Your Fitness And Coaching Business

    Join Brandi Clark aka The Messy Hair Millionaire as she identifies the first common barrier to financial success: the failure to implement daily money-making activities consistently. She emphasizes that daily content creation is not merely about posting for the sake of posting, but about developing content that genuinely resonates with your ideal clients. It’s about understanding their struggles and crafting messages they find relatable and engaging.


    The next point of discussion highlights the importance of tracking growth, particularly the increase in follower and friend counts across social media platforms. Brandi stresses that even a single new follower each day is a sign of progress. She then addresses the need for interaction, pointing out that responding to comments on posts and engaging meaningfully with followers is a pivotal part of nurturing relationships that can lead to business growth.

    Conversational engagement in direct messages (DMs) rounds out the four daily MMAs Brandi describes. She provides compelling anecdotes about how simple DM exchanges can result in client enrollments, reinforcing the importance of genuine conversations in the digital realm.

    Transitioning to what she identifies as the second significant roadblock, Brandi discusses the necessity for a high-ticket signature offer. She explains why lower-priced products and memberships can complicate business processes and drown new entrepreneurs in the hustle of continual client replacement rather than the sustainable retention that a signature offer can provide. By proposing a $1,000 signature offer structured around a three-month duration, she empowers listeners to think strategically about pricing and the value they provide.

    Brandi proceeds to introduce her "promotional stack," a concept that offers a robust framework for launching services consistently. This promotional stack incorporates pre-launch engagement—such as generating interest through effective content marketing, hosting webinars, and driving lead acquisition—while also outlining the importance of following through with effective sales strategies. She dispels misconceptions around launching, asserting that it remains a powerful method for attracting clients when executed with intention and consistency.

    Finally, Brandi delivers a firmer message about the overarching theme of consistency. In a landscape where many struggle with visibility and audience engagement, the key to overcoming setbacks lies in the commitment to execute daily activities and adhere to a structured promotional approach over time. She wraps up the episode with a heartfelt encouragement to her listeners, inviting them to embrace the journey with actionable steps that will lead to sustained growth and success.

    Chapters
    https://www.standoutfitpro.com/lto-find-and-enroll

    .

    And when you’re ready, here’s how I can help:

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days


    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    23 min
  • 57. Is Fear Of Success A Real Thing? Live Hot Seat Coaching With Bri Scully; Listen In As She Realizes What Is Actually Holding Her Back

    Listen in as Brandi Clark coaches and Bri Scully in a candid conversation about the struggles that many business owners face, particularly those in the fitness industry. Brie opens up about her journey — from the inception of her business to the emotional and logistical challenges that came with motherhood and transitioning to her new business focus.

    Throughout this episode, Brandi emphasizes the importance of personal mindset in business success. She probes Bri into what it truly means to her to face potential rejection or disappointment in her business. As the conversation unfolds, listeners will find themselves reflecting on their own mental barriers and how these often unspoken fears can hinder their growth. Brandi encourages Bri to confront the fear of failure and recognize that the journey to success is paved with challenges that are both internal and external.


    Listeners will walk away with vital takeaways, particularly around the significance of effective client communication, personal narrative in marketing, and transforming mindset issues into a powerful source for personal growth. As Brie embarks on her journey toward re-establishing her business goals and creating impactful services for her clients, her story will likely inspire many to dig deep and cultivate the resilience needed for success.

    As you tune in, prepare to gain valuable insights not just into enhancing client engagement and program structuring, but also into the crucial self-reflection that can lead to real transformation in both business and personal life.

    .

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days


    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    32 min
  • 56. My Formula For Easy Content Creation

    Join Brandi Clark as she takes a deep dive into the often overwhelming world of content creation, an essential element for any successful fitness entrepreneur.


    Brandi shares a valuable framework that her team uses and teaching their clients inside the Six Figure Framework program, aptly termed the "Content Brain Dump."

    This innovative spreadsheet becomes a roadmap for organizing ideas that fall under content categories, such as "Connect or How To," "Hope or Inspiration," and "Conviction or Truly Believe."

    You'll be guided through the each category, learning how to generate diverse content from a single, impactful single piece of content. This method not only simplifies the creative process but also maximizes the potential reach of their posts.

    .

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

    23 min
  • 55. Listen In As 6 Previous Clients Talk About What It's Really Like Working With Me Inside The Six Figure Framework

    Tune in as Brandi invites six previous clients who participated in the Six Figure Framework to spill the tea on what it's really like to work with her inside the Six Figure Framework.

    This alumni panel discusses their unique business models, the transformations they underwent while working with Brandi, and the fundamental strategies they implemented that led to their success.

    Each guest reflects on their initial hesitations to join the program, including fears related to financial investment, technical challenges, and the overall journey of entrepreneurship.

    .

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

    MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

    58 min
  • 54. Is It Time For You To Hire A Coach And How To Choose The Right One If It is

    In this exciting episode of Beyond the Sets and Reps, Brandi explores the critical question of when to seek out a coach or mentor in the fitness business space. She outlines three key scenarios that indicate the right time to invest in coaching, starting with those just beginning their journey. Brandi emphasizes that hiring a mentor can provide invaluable insights, structure, and guidance during the early phases of establishing a business, saving time and preventing costly mistakes.


    For those who find themselves stuck in a rut after a year of stagnant growth, Brandi illustrates the cost of inaction versus the cost of investment. She passionately argues for the necessity of professional guidance, reiterating that the right mentorship can yield substantial returns when aligned with one’s desired goals. Additionally, she encourages listeners to be proactive in their business strategy, showcasing how taking action can profoundly shift outcomes.

    Furthermore, Brandi identifies the third scenario, wherein entrepreneurs seek specific knowledge or strategies, demonstrating the importance of targeted mentorship. She shares anecdotes from her own experiences in hiring coaches for skill-building, highlighting the significant impact of structured professional guidance on her success.

    As the episode draws to a close, Brandi offers practical tips for finding the right coach. She emphasizes the necessity of aligning with a mentor whose business model reflects your own desired outcomes and lifestyle. Other crucial elements she advises considering are the coach's track record, ability to adapt their methods to fit individual circumstances, and the importance of testimonials and guarantees that ensure you're making a wise investment.

    With an invitation to join her upcoming 2025 Instant Profit Challenge RESET Brandi wraps up the episode by underscoring the actionable strategies and community support available to budding fitness entrepreneurs. She reiterates her commitment to empowering fellow coaches, celebrating successes, and fostering connections that contribute to collective growth.
    .

    2025 Instant Profit Challenge RESET:

    https://www.standoutfitpro.com/instant-profit-challenge-2


    .

    And when your ready, here’s how I can help:

    MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

     

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    42 min

About Beyond The Sets And Reps - A Fitness Business Podcast

From the publisher's feed

If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)...