Beyond The Sets And Reps - A Fitness Business Podcast

Beyond The Sets And Reps - A Fitness Business Podcast

By Brandi ClarkBusinessEntrepreneurshipHealth & FitnessFitnessMarketing
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Beyond The Sets And Reps - A Fitness Business Podcast episodes

  • 83. 4 Crazy Simple Steps That Made Me $200k With Less Than 600 Followers

    In this episode, Brand Clark unpacks the transformative strategies that have allowed her to generate an impressive $200,000 in profit with fewer than 600 followers. This isn't just about making money; it's about harnessing simplicity in your fitness-based business by speaking directly to what resonates with your clients.


    Brandi sets the stage for today's session by discussing the recent live training—From Posts to Profits—a concept that encapsulates four remarkably straightforward steps to monetizing your following, regardless of its size. She intimately connects with the audience, encouraging them to embrace their entrepreneurial journey in their favorite workout gear while emphasizing the practical insights they can expect during the episode.

    As she dives into the material, Brandi highlights the affordable membership opportunity for her new program, "Posts to Profits," available at an introductory rate of only $89 a month. Here, listeners will discover invaluable resources, such as weekly coaching calls, access to a full library of courses, and strategic guidance on creating effective social media content that not only draws attention but also converts followers into clients. The daily money-making activities she introduces—count, content, comments, and conversations—serve as the foundation for building a thriving business without getting lost in the overwhelming complexities of technology and automation.

    Listeners are invited to engage actively, asking questions and interacting with fellow participants. Brandi shares candidly about the challenges many fitness professionals face on social media today—struggling with engagement and feeling overshadowed by others in the industry. Yet she shares stories of real success, illustrating how even those with a modest online presence can achieve significant financial milestones by focusing on building genuine connections and crafting relatable content.

    Throughout the episode, Brandi offers a treasure trove of strategies, including how to create compelling hooks for your posts, how to use call-outs effectively, and the art of responding to comments to boost algorithm visibility. She emphasizes the importance of community and collaboration among her listeners: they are not competitors but allies with a common goal of improving lives through fitness and wellness.

    As she wraps up, Brandi encourages everyone to take advantage of this unique opportunity—their chance to access practical tools and personalized support designed to elevate their business. The podcast isn't solely about consuming information; it's about implementing it with ease and confidence.

    Join Brandi Clark on this enlightening journey of turning social media presence into profit, embracing the power of connection, and making a significant impact—one follower at a time. Dive deeper with her as you explore what it means to be a standout fitness professional in today’s digital landscape. 

    .

    JOIN POSTS TO PROFITS HERE 👇:

    https://www.standoutfitpro.com/post-to-profit

    .

    WATCH THE LIVE TRAINING HERE 👇: 

    https://us06web.zoom.us/rec/share/p8WhbQUzFiOpd2qraIs1W-23VVODXvulYQYcoW3zP2SuWHGnXCwTU8nLQZVtzK3b.7p6tN-e1CNRsPRJp

     

     

    CONNECT WITH BRANDI 👇:

    Text: 208-974-4919

    Consult Call: https://www.standoutfitpro.com/contact

     

     

    1 hr 15 min
  • 82. How To Turn Your Posts Into Profits

    Are you a fitness professional struggling to convert social media posts into paying clients? Join Brandi Clark, the Messy Hair Millionaire, on the Beyond the Sets and Reps podcast as she shares her experience and insights on successfully navigating the world of social media for your fitness business. With her background as a group fitness instructor, personal trainer, and two-time gym owner turned national presenter, Brandi understands the challenges you face in finding and enrolling clients. In this episode, she dives deep into strategies for transforming your posts into profits, ensuring you never feel discouraged by the seeming futility of social media again.


    Throughout the episode, Brandi discusses the significance of having a clear goal when creating content. She emphasizes that simply posting for the sake of activity will not yield results; instead, your content must engage and connect with your audience on an emotional level. For many, this is where the struggle lies—identifying how to spark conversations that lead to business opportunities. She encourages you to stop with vague posts that lack intention and start focusing on building a strategy that attracts engagement and, ultimately, sales.

    Brandi introduces her "post-to-profit method," breaking it down into simple, actionable steps. Learn how to captivate your audience with compelling content that aligns with the right platform, differentiate your messaging for Instagram versus Facebook, and avoid the pitfalls of generic posts that don't resonate. She gives real examples of effective hooks and call-outs that speak to your ideal client. In addition, the episode highlights the importance of building credibility through testimonials, creating deeper connections with authentic stories, and generating conversion content that encourages your followers to take action.

    Moreover, Brandi doesn't shy away from providing insight on what NOT to do. She discusses the dangerous habit of "posting and ghosting" where you post but fail to engage with your audience afterward. This is a critical mistake that limits the visibility of your content and stifles potential conversions. She emphasizes that active engagement is crucial in the algorithmic landscape of social media, where interaction can determine the reach of your posts.

    To further assist in overcoming common hurdles, Brandi invites listeners to her upcoming training session, where she will delve into her four daily money-making activities that revolutionized her success. This session promises to equip fitness professionals with the tools they need to create engaging content and facilitate meaningful conversations that translate into financial growth. Her pilot program promises to offer personalized coaching and community support to help you master these strategies so you can lock in profits growing your business consistently.

    Brandi encourages listeners to join her community, offering founding membership rates for those eager to implement the strategies discussed. With practical advice and a step-by-step approach to creating a sustainable sales strategy through social media, this episode of Beyond the Sets and Reps is a must-listen for any fitness professional ready to elevate their business and achieve their goals.

    Tune in now for enlightening discussions on harnessing social media to charge your business forward, transforming your posts into profits, and connecting authentically with your ideal clients. Don't miss out on this opportunity—your path to increased engagement and sales is just a podcast away!

     

    FREE TRAINING: From Posts To Profits: 4 Crazy Simple Steps That Make Me $200k With Less Than 600 Followers

    https://www.standoutfitpro.com/from-posts-to-profits-masterclass

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days


    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout




    39 min
  • 81. 5 Things You Do Not Need When Starting An Online Business and 5 Things You Do!

    In this episode of Beyond the Sets and Reps, host Brandi Clark, @themessyhairmillionaire, shares essential tips for aspiring fitness entrepreneurs to launch their online businesses. She identifies five things to avoid and five key elements to focus on, stressing the importance of personal branding and social media.

    Brandi offers relatable insights on common pitfalls and announces her upcoming program, **Post to Profits**, designed to help entrepreneurs create engaging content. Tune in for the confidence-boosting advice you need to kickstart your fitness journey!

     

    JOIN THE WAITLIST FOR POSTS TO PROFITS:

    https://beyondthesetsandreps.com/ptp-waitlist

     

    MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    31 min
  • 80. The Content Strategy That Made Me $200k With Less Than 600 Followers

    In this episode of Beyond the Sets and Reps, Brandi Clark dismantles the myth that a large follower count is necessary for success. Sharing her experience of earning $200,000 with less than 600 followers, she outlines four key activities to attract clients and emphasizes the importance of authentic content and genuine interactions. Brandi also introduces her "Post to Profits" program, inviting listeners to join the waitlist. Learn to build your business on connections rather than numbers in this insightful episode!

     

    JOIN THE WAITLIST FOR POSTS TO PROFITS:

    https://beyondthesetsandreps.com/ptp-waitlist




    MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

     

    And when your ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days


    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    35 min
  • 79. How To Turn Your Knowledge Into a Profitable Course In Only 14 Days

    In this episode of the Beyond the Sets and Reps podcast, Brandi Clark, also known as the @TheMessyHairMillionaire, dives deeply into the transformative journey of taking your wealth of knowledge and experience from the fitness industry and packaging it into a profitable online course. If you've ever felt overwhelmed by the prospect of creating an offering that showcases your expertise but lacked direction on how to get started, then you're in for a treat. Brandi lays out an actionable 14-day roadmap designed to turn your insights into a vibrant online course, complete with a strategy to attract paying clients.

     

    Starting with the **Clarify Phase (Days 1-3)**, Brandi emphasizes the importance of honing in on your niche. She encourages listeners to identify a specific transformation they wish to facilitate. Whether it’s helping women over 40 lose weight or coaching new runners, clarity on your target demographic is essential. Brandi proceeds to detail how to decide on your delivery method—whether that’s through live coaching sessions or pre-recorded content—and underscores the value of naming your program strategically to allow for future evolution without the burden of constantly rebranding.

     

    As Brandi transitions into phase two, the **Create Phase (Days 4-9)**, she provides a comprehensive guide on converting your outlines into tangible course content. With methods like brain dumping and structuring lesson plans, she encourages listeners to get their ideas onto paper so they can craft a solid curriculum. Using tools like Google Docs or Canva, she illustrates how easy it can be to create engaging lessons. Her enthusiasm is contagious as she shares pro tips, such as avoiding the use of your course name in presentations to maintain flexibility in your offerings.

     

    The final segment, the **Convert Phase (Days 10-14)**, is arguably the most crucial. Here, Brandi empowers her listeners to leverage social media as a primary tool for marketing their new course. She emphasizes the need for consistent engagement and repetitive messaging—reminding listeners that talking about their programs frequently is key to generating interest and sales. With practical advice on how to navigate DMs and inquiries about the program, Brandi provides listeners with tangible steps to convert curiosity into commitment.

     

    Throughout this episode, Brandi encourages a mindset of execution over perfection, emphasizing that even a small social media following can lead to significant sales when using effective money-making strategies detailed throughout. Her vibrant and relatable delivery ensures that listeners not only understand the importance of the steps she lays out but also feel motivated to take action. By the end of the episode, you’re left feeling empowered and educated—not only about the ‘how-tos’ of creating an online program, but also equipped with the confidence to turn your passion for fitness into a thriving business.

     

    Join Brandi each week as she shares actionable strategies for building your fitness business, creating lasting client relationships, and achieving the financial freedom you desire. Don’t miss out on this exciting opportunity to go from idea to implementation in two weeks flat! Slide into your favorite pair of leggings, grab your notebook, and get ready to take those first steps towards launching your very own course!

    0:22 Introduction to Your Online Course Journey

    2:00 The Three Key Phases

    5:48 Phase One: Clarify Your Offer

    17:48 Phase Two: Create Your Content

    22:39 Phase Three: Convert and Sell

    27:11 Launching the New Membership

    31:42 Closing Thoughts and Next Steps

     

    POST TO PROFITS WAITLIST:

    https://beyondthesetsandreps.com/ptp-waitlist

     

    And when you're ready, here’s how I can help:

     

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days


    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    33 min
  • 78. What Is A Social Media Strategy and Do You Even Need One?

    In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course. 

     

    And when your ready, here’s how I can help:

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    23 min
  • 77. Want QUICK Results? Do These 4 Things Every Day (Replay)

    If you find yourself sitting down to “work” on your business but you’re not sure what to do so you end up scrolling social media, Facebook and Instagram…then this episode is for you! Today Brandi will outline the 4 things you should be doing each and every day to start and grow your fitness business, personal training business or online training business. 

     

    *FREE TRAINING* HOW TO CREATE CONTENT THAT CAPTURES AND KEEPS THE ATTENTION OF YOUR IDEAL CLIENT https://www.standoutfitpro.com/how-to-create-content

     

    And when your ready, here’s how I can help:

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways    

     

    90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

     

    21 min
  • 76. How To Have A Profitable Launch - STEP BY STEP CHECKLIST INCLUDED

    Dive into the latest episode of "Beyond the Sets and Reps," where your spirited host, Brandi Clark, the Messy Hair Millionaire, takes you through the rewarding process of launching a profitable fitness business. Brandi, with her wealth of experience as a group fitness instructor, personal trainer, and entrepreneur, shares her expertise on how to effectively attract and enroll clients into your fitness programs. Whether you're just starting out or have an established business, this episode is packed with actionable insights to help you streamline and automate your client enrollment process.


    In this riveting episode, Brandi introduces what she fondly refers to as the "Promotional Stack," an essential framework she has perfected in her own business. This cycle of promotional activities is not only the backbone of Brandi's methodology but a repeatable system that can lead to substantial revenue growth for your fitness-based business. Brandi breaks down the key elements of successfully launching a program, outlining the five phases of the Promotional Stack. You’ll learn step-by-step how to master this cycle—from front-loading your content to effectively converting leads—all while keeping a finger on the pulse of your audience's engagement.

    What makes this episode even more compelling is Brandi's personal insights into the journey of hosting a successful launch. She not only discusses the various components of each phase but also provides practical advice on how to execute them flawlessly. You’ll hear about the importance of building engagement through front-loading tactics, the crucial step of an enticing lead magnet, and the meticulous promotion of your webinars or challenges. Brandi stresses that your audience must be continually reminded about the value you’re offering, emphasizing how repetition in your messaging can drive attendance and conversion rates.

    Brandi is also excited to announce the launch of her July Instant Profit Challenge, encouraging listeners to secure their spot for a week-long series designed to guide them through the promotional process with daily insights and actionable tasks. She promises that by the end of the challenge, participants will have a tangible list of potential clients eager to engage with their offerings. Alongside, she is providing a comprehensive webinar checklist, an invaluable resource for anyone looking to streamline their promotional efforts further.

    Throughout the podcast, Brandi shares success stories and the transformational impact that following her framework has had on her clients’ lives and businesses. She reflects on her own journey from struggling with debt to achieving financial freedom and traveling internationally, and she is passionate about helping others achieve similar transformations. Through engaging storytelling and relatable anecdotes, she inspires listeners not just to strive for success but to embrace the journey wholeheartedly.

    As the episode draws to a close, Brandi invites her audience to take the next step in their entrepreneurial journey. Whether seeking one-on-one coaching or joining her signature group program, the Six Figure Framework, Brandi emphasizes the power of taking decisive action. She reassures participants that with consistency and commitment, they can achieve their dreams and successfully navigate the ever-evolving landscape of fitness entrepreneurship.

    Join Brandi in this episode for a dynamic conversation filled with practical tips and the motivation you need to elevate your fitness business. Don't forget to follow the podcast for future episodes packed with expertise on client enrollment, marketing strategies, and building a thriving online presence in the fitness industry. Your journey to financial and professional freedom starts here!


    Join The Instant Profit Challenge here 👉 https://www.standoutfitpro.com/instant-profit-challenge-2


    Grab your Launch & Webinar Checklist here: 👉  https://beyondthesetsandreps.com/webinar-checklist

     

    And when your ready, here’s how I can help:

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days

     

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    40 min
  • 75. You Don't Need More Strategy, You Need This...

    In today's episode, we're diving deep into a candid conversation about the state of your business and the untapped potential within you. Picture it: just you and me, no fancy introductions or polished edits—just real talk. As you're either cruising in your car or taking a stroll, I want you to focus closely on what we're discussing today, because this could be a pivotal moment for your business journey.


    I share my own hectic journey of entrepreneurial struggle where I tried every training, course, and program available, desperately searching for that breakthrough to connect with clients and generate income. The truth I discovered? You don't have to be a behemoth in the industry to create a meaningful impact. Instead, your focus should be on how you can resonate with your audience and foster genuine connections. This episode serves to prompt you to reflect on your monthly income figures and align them with your true aspirations—because no dream is too lofty when approached with purpose.

    I want you to consider the numbers: What’s your current monthly income? What’s your goal? Acknowledging both is crucial because it sets the stage for the actionable steps ahead. Many of us have lived through tight financial situations, struggling to balance the demands of family and unexpected emergencies. I’ve been there, and I understand the tremendous stress that comes with trying to make ends meet. But let me assure you, the financial freedom you seek is completely within your reach!

    Today, we also tackle the often-overlooked concept of follow-through. Oftentimes, the root of what holds us back isn’t a lack of knowledge or talent; it's the consistent ability to act upon our intentions. The "promotional stack" we discuss encompasses five critical phases that can revitalize your approach to business: front loading, lead magnet drops, promotion, delivery, and conversion. Each step builds upon the last, and it’s essential to execute them in succession for maximum effectiveness.

    The journey starts with front loading—creating a recognizable presence on social media where you actively engage your ideal clients. This is followed by introducing a compelling lead magnet that truly speaks to their needs. Once that foundation is in place, we dive into promotional strategies that invite potential clients to “conversion events” where you shine and demonstrate your unique value. From there, it’s all about delivery: providing actionable insights that resonate deeply with your audience. Finally, conversion occurs when you've established enough trust, ideally inspiring your audience to seek your services.

    Throughout our discussion, I touch upon the importance of consistency. I share insights from my experience, revealing that clients often attend multiple conversion events before making their decision to buy. This highlights that their hesitation often stems from personal beliefs and fears—not your offerings. The common mindset is one of self-doubt, and as their coach, it’s important to recognize this.

    It all boils down to this: effective follow-through is critical. You might have a fantastic marketing strategy in your back pocket, but if life distracts you from executing it consistently, you're not moving your business forward. That's where I come in with my coaching program, the Six Figure Framework, designed to motivate and hold you accountable to the follow-through on your strategy.

    Speaking of actionable steps, I invite you to register for our upcoming free Instant Profit Challenge Reset—a nine-day challenge where I'll be guiding you daily to implement these strategies and hold you accountable in real-time. Expect homework, live interactions, and a supportive environment where you'll build a list of potential clients, aided by both coaching and structured accountability.

    So if you’re ready to transform your approach to not just making money, but making a real impact, I encourage you to sign up for the Instant Profit Challenge Reset. Together, we’ll navigate this transformative process that can elevate your business to heights you've only dreamed of. Join me, and let’s create a pathway to success—one actionable step at a time.


    INSTANT PROFIT CHALLENGE - JULY 7  https://beyondthesetsandreps.com/instant-profit-challenge

     

    And when your ready, here’s how I can help:

    30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

     

    90 Days Of Social Media Content For The Fitness Professional:  

    https://beyondthesetsandreps.com/90-days


    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

    28 min
  • 74. Should You Start With 1:1 Coaching, Cohort Or Courses?

    In this jam-packed episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) breaks down the three C's of online fitness business growth: coaching, cohorts, and courses; and exactly where you should start depending on your stage of business.

    Whether you're transitioning from in-person training to the online space or you're brand new to building a fitness brand, Brandi walks you through the strategic order to launch, grow, and scale, without getting stuck in analysis paralysis or undercharging for your expertise.

    You'll learn:

    • Why 1:1 coaching is the most powerful (and profitable) way to start

    • When and how to graduate to cohorts or small groups

    • What it takes to offer courses and why you shouldn't start there

    • The messy truth about scaling, getting your reps in, and building your signature framework

      Plus, Brandy drops a special invitation to join her favorite event of the year, the Instant Profit Challenge, where she’ll walk you step-by-step through launching your program and enrolling new clients in just 9 days.

       

      https://beyondthesetsandreps.com/instant-profit-challenge

       

      And when your ready, here’s how else I can help:

       

      30 Ways to Make $500 In Your Fitness Business By Next Week:

      https://beyondthesetsandreps.com/30-ways

      90 Days Of Social Media Content For The Fitness Professional:  

      https://beyondthesetsandreps.com/90-days

       

      Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

       

      25 min

    About Beyond The Sets And Reps - A Fitness Business Podcast

    From the publisher's feed

    If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)...