Beyond The Sets And Reps - A Fitness Business Podcast

In this episode, I’m diving into something that might ruffle a few feathers (don’t worry, they needed ruffling anyway): the difference between being a boss and being a leader.

I recently sat on a “Women in Leadership” panel at a conference… and let’s just say the conversation swerved hard into “boss” territory real quick. Add in a real-life run-in with a narcissistic business owner (no names, don’t even ask 👀), and it was the perfect setup for today’s message.

Because if you want to build a business — whether it’s a multi-location empire or a cute little part-time money maker — you’ve got to understand the difference between leading people and simply telling them what to do.

Spoiler alert:

MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

And when you're ready, here’s how I can help:👇

30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

If you’ve ever felt awkward, anxious, or straight-up ashamed to say the price of your program out loud, this one’s for you.

In this real, raw, and empowering episode, Brandi Clark gets brutally honest about the emotional blocks that stop coaches from selling with confidence. She shares personal stories (including her very first $97/month offer and a manipulative $25K pitch she experienced) and breaks down the exact shift that took her from apologizing for her price… to building a $200K coaching business with under 600 followers.

You’ll learn:

The real reason you feel weird selling (it’s NOT your price)

Why “charge your worth” is terrible advice

How to set your price based on belief not fear

The 4 essential parts of a profitable coaching business (Brandi's Anatomy of a Business)

A simple script to use in sales conversations that won’t make you cringe

This episode will leave you fired up to own your price, lead your business, and show up like the confident coach you already are.

And when you're ready, here’s how I can help:

How I Made $200,000 As An Online Fitness Professional With Only 583 Followers:

https://beyondthesetsandreps.com/find-clients-online-2227

30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing Venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience at a no-brainer price point.  Jump on over and take a look at myclientconnections.com

In this episode of Beyond the Sets and Reps, host Brandi Clark shares essential lead generation strategies for fitness businesses. Celebrating nearly 12,000 downloads, she highlights the importance of aligning lead magnets with client needs and introduces the revamped, accessible Six Figure Framework program. With actionable tips on client relationships and marketing, Brandi inspires listeners to elevate their fitness business. Tune in for expert insights!

4 Crazy Simple Steps That Made Me $200k With Only 583 Followers As An Online Fitness Professional: https://beyondthesetsandreps.com/find-clients-online-2227

MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

In this powerful and transparent episode, Brandi Clark opens up about one of the biggest shifts in her business to date, burning down her $5,000 high-ticket offer and replacing it with a more accessible, scalable pricing model that’s changing everything.

She dives deep into:

What triggered this bold decision.

How it’s actually creating more revenue and more impact in her business.

Why your pricing structure could be the key to unlocking growth in 2025 and beyond.

Brandi doesn’t just share her story, she shows you how to apply these same principles in your own business to scale faster, serve more people, and stay relevant in an evolving economy.

And when you're ready, here is how I can help:

👉30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

👉90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

In this high-energy episode, Brandi Clark, akaThe Messy Hair Millionaire, breaks down the three critical shifts she’s making in her business heading into 2026. As she steps boldly into a new era of growth, Brandi gets real about scaling, paid ads, weekly webinars, and why she’s completely transforming how she serves fitness professionals and online coaches.

If you’ve been feeling stuck trying to grow your business organically, tired of hearing “10K months” on repeat, or ready to make consistent money doing what you love, this episode will light a fire under you. 🔥

1️⃣ Shift #1: The Power of Paid Ads (Without Losing the Organic Touch)

2️⃣ Shift #2: Weekly Webinars That Convert

3️⃣ Shift #3: Making the Six Figure Framework Affordable for Everyone

Self-Paced Access: $149/month

Full Cohort with Coaching: $249/month

She’s rewriting the rules of online business mentorship, no more $5,000 price tags blocking passionate coaches from success.

Register here: 👉 4 Crazy Simple Steps That Helped Me Make $200,000 With Only 583 Followers As An Online Fitness Professional

And when you're ready, here's how I can help👇:

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don’t have a massive social media presence, she asserts that you can still achieve remarkable financial success.

And when you're ready, here's how I can help:

Posts To Profits - Our monthly membership dedicated tohelping you create content that gets noticed!

https://standout-fit-pro.circle.so/checkout/post-to-profits-founding-member

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

In this episode of "Beyond the Sets and Reps" podcast, host Brandi Clark, the "Messy Hair Millionaire", dives deep into the art of authentic communication in the fitness industry. Whether you're a seasoned entrepreneur or just beginning your journey, Brandi reveals how the way you interact with potential clients can significantly impact your enrollment and retention rates. As a multi-faceted fitness professional, group instructor, personal trainer, gym owner, national presenter, and business mentor, Brandi shares her wealth of experience that resonates with anyone looking to grow their fitness business.

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Website: Sellitlikescarr.com

Jump on his calendar:  https://calendly.com/eliasscarr/let-me-be-your-customer?month=2025-10

Facebook: https://www.facebook.com/elias.scarr

Instagram: https://www.instagram.com/elias_scarr/

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And When You're Ready, Here's How I Can Help

MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client.

Chapters

00:00 Introduction to Niche Work

02:19 Understanding Your Industry and Client

06:33 Defining Your Ideal Client

12:34 The Importance of Specificity in Niche

17:08 Desired Results and Teaching Mechanisms

20:48 Creating Resonant Content

23:28 Homework and Practical Steps

Key word:

niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business

MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com

And when you're ready, here’s how I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

In today's episode Brandi Clark shares why she is changing the podcast drop date and invites you to also look at what your doing that is no longer serving you.

And when your ready, here’s how I can help:

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:  

https://beyondthesetsandreps.com/90-days

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Brandi pulls back the curtain on her full journey—from a 19-year-old battling bulimia to group fitness instructor, gym owner, and ultimately a multi–six-figure online business mentor working part-time from home in Kentucky. She shares the pivotal moments that changed her life: discovering group fitness, buying and exiting brick-and-mortar gyms, stumbling into the bridal niche through a single Facebook comment, and building her business on four simple “Daily Money-Making Activities” (Content, Count, Comments, Conversations). You’ll hear the unvarnished struggle (failed webinars, tight finances) and the payoff of relentless consistency—plus how those same basics can help you generate your first extra $1–3K/month without funnels or fancy tech.

The one early decision that redirected Brandi’s entire life and career

How teaching group fitness led to personal training, gym ownership, and burnout—and why she pivoted online

The accidental breakthrough into the bridal market and the first webinar that didn’t convert

The 4 Daily Money-Making Activities and why consistency is the “unspoken” fifth

Why you don’t need funnels or complex systems to start making real money online

Join Posts to Profits (founding rate with a 7-day free trial): hands-on help implementing the Daily MMAs, writing hooks/captions, and turning content into clients. Join Posts To Profits here:

https://www.standoutfitpro.com/post-to-profit

Connect with Brandi:

IG @TheMessyHairMillionaire,

FB Brandi Bird Clark,

FB Group Successful Online Fit Pros