October 15, 2025

88: The 3 Types Of Content You Should Post To Attract Your Ideal Customer

35 minutes

In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don’t have a massive social media presence, she asserts that you can still achieve remarkable financial success.

Throughout the podcast, Brandi elaborates on her approach to content creation, emphasizing the importance of knowing your audience and crafting relatable material. She presents her framework for creating three vital tiers of content that will guide your followers through their journey from initial engagement to decision-making. With her relatable, down-to-earth demeanor and witty humor, she lays out how you can craft content that resonates with your audience at every level, ensuring maximum conversions.

The first tier she introduces is Top of Funnel (TOF) content, which is designed to cast a wide net and attract potential clients who can relate to your personal story, experiences, or lifestyle. Brandi encourages you to think less about promoting your services and more about sharing relatable moments that resonate with your audience's everyday lives. By sharing insights from her own chaotic life as a busy mom and business owner, she illustrates how even the most unassuming posts can create powerful connections.

Next, Brandi delves into Middle of Funnel (MOF) content, which is where you transition your audience from casual observers to engaged followers who are interested in learning more about what you offer. This involves sharing educational content, problem-solving techniques, and insights that showcase your expertise in your field. Through relatable anecdotes and guidance, she explains how this phase is crucial for solidifying relationships with potential clients, paving the way for deeper engagement.

Finally, Brandi introduces the Bottom of Funnel (BOF) content, which focuses on conversions. Here, she guides you on how to create impact-driven calls-to-action that encourage your audience to take the next step—whether it be signing up for your programs, joining your memberships, or reaching out for more personalized coaching. By consistently evaluating the effectiveness of your content, you'll be able to refine your strategy and improve your outcomes.

Tune in now to gain insights that will change the way you view content creation and help you leverage your unique voice in the fitness industry. Grab your favorite pair of leggings and get ready to take notes—because your fitness business is about to get a serious upgrade!

And when you're ready, here's how I can help:

Posts To Profits - Our monthly membership dedicated tohelping you create content that gets noticed!

https://standout-fit-pro.circle.so/checkout/post-to-profits-founding-member

30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

90 Days Of Social Media Content For The Fitness Professional:

https://beyondthesetsandreps.com/90-days

Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

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