In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client.

Chapters

00:00 Introduction to Niche Work

02:19 Understanding Your Industry and Client

06:33 Defining Your Ideal Client

12:34 The Importance of Specificity in Niche

17:08 Desired Results and Teaching Mechanisms

20:48 Creating Resonant Content

23:28 Homework and Practical Steps

Key word:

niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business

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30 Ways to Make $500 In Your Fitness Business By Next Week:

https://beyondthesetsandreps.com/30-ways

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https://beyondthesetsandreps.com/90-days