In this episode of Beyond the Shears, Crystal Lee is joined by Adam Kavalauskas from The Gratzi as they discuss the critical role an online presence plays in the success of small businesses, especially in the pet grooming industry. They dive into the importance of having a professional, user-friendly website that reflects your brand and services. Adam explains how SEO (Search Engine Optimization) and Google ranking can directly impact your visibility to potential customers, and how optimizing your website can help you stand out in a competitive market. Whether you’re just starting out or looking to refine your digital strategy, this episode provides essential tips on leveraging the web to grow your grooming business and attract more clients.

In this episode of Beyond the Shears, Crystal Lee is joined by Denise Heroux of The Ambitious Groomer for a powerful conversation on leadership and employee management within the grooming industry. Together, they dive into what it truly means to lead a team, how to recognize and address a toxic work environment, and why setting healthy boundaries is essential for long-term success. Whether you’re a solo groomer hiring your first employee or managing a full team, this episode offers valuable insight into building a supportive, productive, and professional workplace. Don’t miss this one—it’s all about leading with intention and protecting your grooming business from the inside out.

Check Out Denise at the Ambitious Groomer - https://www.theambitiousgroomer.com/

In this episode of Beyond the Shears, we sit down with employment law experts Michael Gentry & Christopher Schuele from Reinhart Law Firm (www.reinhartlaw.com) to discuss the critical legal aspects of managing employees in the pet grooming industry.

We break down essential topics every business owner needs to understand, including:

✅ Employment contracts—what should be included and why they matter

✅ Employee handbooks—how they protect both you and your team

✅ Employee vs. independent contractor misclassification—how to avoid costly mistakes

✅ Non-compete agreements—do they actually hold up in court?

Whether you have one employee or an entire team, this episode will help you navigate the legal complexities of employment law and protect your business from potential risks.

Tune in now and set your business up for success!

In this episode of Beyond the Shears, we're joined by Laurren Segraves of Transfurmational Solutions to dive into the costly money mistakes pet grooming business owners often make. From failing to budget properly and underpricing services to the dangers of mixing business and personal expenses, Laurren shares valuable insights to help you avoid these common pitfalls. We also discuss the importance of accurate bookkeeping and when it might be time to outsource your financial tasks to a pro. If you're ready to strengthen your business's financial foundation, this episode is for you!

Contact Laurren with Transfurmational Solutions Today!

https://www.transfurmationalbookkeeping.com/

Become a Founder in our Online Community Coming Summer 2025 https://www.petbizadvisors.com/community

Join the Groom Haus Family!

https://thegroomhaus.com/?campaign=YouTube&ref=125

Join Crystal as she chats with Robert, a former IRS Criminal Investigator of 20 years, discussing the employee versus independent contractor debate.

This is an ongoing issue for small business owners in general but is significant in the grooming industry. Feel free to share with others. The only way we can make this industry truly equal is to get compliance back into practice.

Hi! Crystal , The Groomer's Accountant, brings you an inside look at our new podcast, Beyond the Shears: Where Groomer's Get Business Savvy.

BTS takes you behind the scenes of what it is like to run a grooming business and answers many of the boring or down-right scary topics facing business owners.

Over the course of the podcast, Crystal will speak to many business professionals such as lawyers, business coaches, marketing specialist, software providers and even an IRS agent. A new episode will air every other Thursday.